Instructor: Michael Pici
If the task you need to complete requires a response how will you coax your reader into replying? As you will find out in this class it is all about content, content, content. Tailoring your email so that it feels personal to the recpient is one sure fire way to elicit a response from them. So get your content creating hats on and let Michael Pici, Sales Specialist at HubSpot, teach you how to develop emails that your recipiant will want to reply to!
What You'll Learn:
How to research your prospect pre-email and phone call
How to craft the perfect email that will always get a response
Technology tricks and shortcuts
This class is for anyone who wants to get better at outreach. This will be just as effective for a first timer, as a seasoned sales rep.
About the Instructor: Michael Pici is an Inbound Marketing and Sales Specialist at HubSpot. He helps organizations develop strategies to attract highly qualified leads by using modern sales techniques to develop a holistic sales and marketing funnel. Michael is a top sales producer, and is the co-author of the Inbound Sales blog: Sell Inbound.
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Sales 101: How to Write an Email that Everyone Responds To
1. How to Write an
Email that will make
Everyone Respond
We will be starting at 6:00 pm EST.
1
2
Brainstorm 1 person that you would like to approach for any
reason.
Why do you want to get in touch with
them?
9. Ideas
WHAT IS A
KEYWORD?
•
Google Search
•
Personal Blog
• What do they care
about enough to write
about?
•
Social Media Profiles
• Interesting Post?
• Follow anyone cool?
• Recent changes /
updates?
• Newsle
•
Company Website
• Team / management
page
• About us page
• News page
11. Trigger Event:
“A trigger event is something that happens either internally or
externally to an organization that has the potential to create an
urgent and compelling need for your product, service or solution.
Suddenly new priorities emerge from this occurrence – ones that are
a catalyst for change.” – Jill Konrath
18. Subject Lines
• Mike, quick question
for you
• [Mutual connection]
recommended I get in
touch
• Ideas for [thing that is
important to them]
• Question about
[recent trigger event
or goal they have]
• Thoughts about [title
of their blog post]
• Have you considered
[your thought or
recommendation]?
19. Free, Final, Reminder, Sale, Tempting,
Specials, Complimentary, Help,
Donation, Don’t, [Company Name],
Exciting, Unique, Discount, Solution,
Partner, State of the art, Preview
22. WHAT IS A
KEYWORD?
Start off by
saying
something about
them…not you.
•
•
•
•
•
I noticed you…
Elon Musk mentioned…
Saw that we both…
I loved your post on…
Congratulations on..
How many emails do you
reply to that begin with, “My
name is….”?
24. WHAT IS A
KEYWORD?
PERSPECTIVE:
Consumer/
Prospect
What is your Value?
A typical value proposition sounds something
like….
“We help web marketing firms increase their
lead generation by 400% and effortlessly prove
ROI to their clients.” – Potential HubSpot value proposition
31. Questions
•
How, if at all, would you like to improve your strategy?
•
Is [benefit to them] a priority for you right now?
•
Do you have any unanswered questions about [topic of learning]?
•
Are you after a lifestyle business, or world domination?
•
Are you alone on this?
•
Has it always been this way?
•
Where did you expect to be by now?
•
Would it be nice, or does it have to happen?
•
What would you recommend? What would you do if you were me?
•
What are you hearing?
•
Was this all your idea?
•
Now what?
Credit: Rick Roberge
37. Track your Email Opens:
Know when your message is being read in
real time…
38. Try Signals – a free
chrome extension
that shows who has
opened and clicked
your emails.
39. Try Signals – a free
chrome extension
that shows who has
opened and clicked
your emails.
GET SIGNALS TODAY
40.
41. WHAT IS A
KEYWORD?
PERSPECTIVE:
Consumer/
Prospect
Google Alerts – great for prospecting and
help curate trigger events.
•
•
•
•
•
News about a person or their interests
Company news
Industry News
Funding
Mentions of your company
42.
43. Should I stay or should I go?
One of my best performing emails,
reaching reply rates of 40%