Learn how to design the most effective landing page with tips from this presentation. Slides from The Ultimate Landing Page Workshop, a class taught by Christopher O'Donnell at the Intelligent.ly campus in Boston, MA. Learn more from the experts by visiting http://intelligent.ly/learn

1. presents
The Ultimate
Landing Page Workshop
CHRISTOPHER O’DONNELL
@markitecht

2. AGENDA
• WARMUP
• BENCHMARKS
• TOOLS
• “THE EXCHANGE”
• MESSAGING
• APPROACHES
• TESTING
• WORKSHOP (EXAMPLES)

6. From blog.intercom.io

7. BENCHMARKS

8. WHAT IS A
GOOD
CONVERSION RATE?

13. 5%VISIT TO LEAD

15. WHAT IS A
GREATCONVERSION RATE?

16. ¾ABOUT AS GOOD AS IT GETS

17. TOOLS

19. TRY THINGS

20. OPTIONS
• DIY
• DESIGNER
• DIY AND DESIGNER
• VENDOR
• VENDOR AND DESIGNER

22. YOU’LL NEED
FORMSGO FIND SOME

23. THE EXCHANGE

28. MESSAGING

31. TYPES OF MESSAGING
FEAR-­‐
BASED
PROMISE-­‐
BASED
DESCRIPTIV
E
SOCIAL
PROOF

32. APPROACHES

33. ALSO KNOWN AS
HOW THE $*#&DO I GET GET 60% CONVERSION RATES?

34. CONSIDERATIONS
• HOW
DID
THEY
GET
TO
THE
PAGE?
• WHAT
IS
THEIR
STATE
OF
MIND?
• HOW
WELL
DO
THEY
KNOW
YOU?
• HOW
WELL
DO
THEY
KNOW
WHAT
YOU
ARE
OFFERING?
• HOW
MOTIVATED
ARE
THEY?

35. BE
AWARE
OF
YOUR
OFFER
• WEBINARS
VS.
EBOOKS

41. APPROACH TECHNIQUES
Call
to
ac@on
Inters@@al
Inline

43. TESTING

44. THINK
BIG

46. THEN
TUNE

49. 59% 65%
(10%
li()

50. WORKSHOP

51. Let’s have at it!
• hKp://pages.yoKaa.com/yoKaa-­‐prac@cal-­‐
ecommerce-­‐20120508.html
• hKp://smarterer.com/lp/
prove_skills_improve_resume
• hKp://www.WorldBrain.org/
• hKp://speech4good.com
• hKp://speech4good.com/lite
• Others?
Yours?

52. Course Title
Course Title
INSTRUCTOR NAME