In deze presentatie leest u over de volgende onderwerpen: • Big Data in Real Life • How to approach Big Data in general • Why is the Unstructured part of Big Data important • Typical scenario’s for the Unstructured Part of Big Data • Different approaches for different scenarios • Conclusion

1. Active Analytics for
Big Data
Michael Brands

2. Agenda
• Big Data in Real Life
• How to approach Big Data in general
• Why is the Unstructured part of Big Data important
• Typical scenario’s for the Unstructured Part of Big
Data
• Different approaches for different scenarios
• Conclusion

3. Big Data in real life
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What can you do with this ?

4. How to approach Big Data in general
Unstructured
Data
NLP/AI: domain independent
predictive
self learning
Structured
Data
Predictive Analytics:
performance
selectivity
OLAP/Cubes: no warehousing
adaptable
Storage: scalable
transactional
secure

5. Why Analyzing unstructured Data
Objectify and share internal
knowledge
experts
processes
Analyse market
size
needs
adoption drivers
Study customer
behavior
interest
opinion

6. Why Analyzing unstructured Data
Typical Knowledge worker activity/time break down
58 % of time is
spent on
collecting
various tasks
supported by
variety of tools

7. Why Analyzing unstructured Data
Structured versus Unstructured Data per Activity
Producing Useful Output
Planning and Meeting
Structured
Tracking Colleagues
Unstructured
information Search
email
0%
20%
40%
60%
80%
All knowledge oriented activities rely
heavily on unstructured data
100%

8. Why Analyzing unstructured Data
Time Spent on Structured / Unstructured Data
At least 85% of time is spent using or
creating unstructured data

9. Typical Scenario1 : Pile of data
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Ugliness
(is superior to)
What to Words ? ?
Key search for
Beauty
How can you know what ‘s in
Ugliness
(because lasts)
here ?
Beauty
Gainsbourg
Serge Gainsbourg

10. Typical Scenario1 : Pile of data : iKnow
With iKnow you can create breakthrough applications
by leveraging knowledge hidden in unstructured text
you
with
iKnow
can
create
breakthrough
applications
based on
knowledge
hidden in
unstructured
text

11. Typical Scenario1: Implementation: iKnow
1 – Create a domain
: logical set of sources
Set up metadata
2 – Add Data
Create dictionaries,
match the data
:
use the appropriate lister and loader (converter)
Setup Filters
3 – Use the query API : queries for Entities, Dominance, Proximity Sources,
CRC’s, Summaries,

12. Typical Scenario 2: Clear Need but no Insight
InterSystems
Caché
Ensemble
iKnow
DeepSee
intersystems
HealthShare
TrakCare
Terry Ragon
Cambridge
1978

13. Typical Scenario 2: Clear Need but no Insight
SQLQuerying
Free
Text
Search
iKnow
iFind

14. Typical Scenario 2: Implementation: iFind
1 – Create an iFind index on %String or %Characterstream property
2 – Launch %BuildIndices($lb(“IndexName”)) in the case the class is
already populated
3 – Write the SQL queries of your choice

15. Typical Scenario 2: Implementation: iFind
Setup
// For any persistent class
Class User.Documents Extends %Persistent
{
Property text As %String(MAXLEN = "");
Index iText On (text) As %iFind.Index (INDEXOPTION = 3, LOWER = 1);;
//...
}
Use
Select id, text from SQLUser.Documents
Where %id %FIND SQLUser.Documents_iTextfind ('drives’)

16. Take Away: Unstructured part of Big Data
Concepts
Relations
Paths
iFind
Dominance
Proximity
Summaries
Attributes
Search+
Concepts
Relations
Paths
Dominance
Proximity
Summaries
Attributes

17. Conclusion
In big data the biggest part of the data is
unstructured
Most tools focus on structured data and size
matters
InterSystems technology integrates superb tools
for both structured and unstructured data
analytics in a secure transactional environment