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MAHINDRA BLUES
Background
• The Mahindra Blues Festival is scheduled to be a two day
  festival in February ’11
• This is preceded by a series of smaller events across January
  ’11
• The website for the festival will be designed to disseminate
  information about the festival, artist line-ups, schedules of gigs,
  ticket purchasing options and multi-media content around the
  artist and category
Our Approach
• Website developed in liquid layout introduces the festival
• Horizontal spanning of all the artists pictures and profile
  information
• Gallery section to comprise of all the previous years video and
  some of the artists videos
• Ticket purchasing options with online payment facility through
  www.BookMyShow.com
• A merchandise section where the user can view and call-to-
  buy the merchandise
Website - Screenshots
Website - Screenshots
Website - Screenshots
Website - Screenshots
Website - Screenshots
The Results: Timeframe of a month
• 3,066 Visits
• 2,397 Unique Visitors
• 3,859 Pageviews
• 1.26 Pages/Visit
• 00:01:00 Avg. Time on Site
• 78.18% % New Visits

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Mahindra Blues

  • 2. Background • The Mahindra Blues Festival is scheduled to be a two day festival in February ’11 • This is preceded by a series of smaller events across January ’11 • The website for the festival will be designed to disseminate information about the festival, artist line-ups, schedules of gigs, ticket purchasing options and multi-media content around the artist and category
  • 3. Our Approach • Website developed in liquid layout introduces the festival • Horizontal spanning of all the artists pictures and profile information • Gallery section to comprise of all the previous years video and some of the artists videos • Ticket purchasing options with online payment facility through www.BookMyShow.com • A merchandise section where the user can view and call-to- buy the merchandise
  • 9. The Results: Timeframe of a month • 3,066 Visits • 2,397 Unique Visitors • 3,859 Pageviews • 1.26 Pages/Visit • 00:01:00 Avg. Time on Site • 78.18% % New Visits