2. Background
• The Mahindra Blues Festival is scheduled to be a two day
festival in February ’11
• This is preceded by a series of smaller events across January
’11
• The website for the festival will be designed to disseminate
information about the festival, artist line-ups, schedules of gigs,
ticket purchasing options and multi-media content around the
artist and category
3. Our Approach
• Website developed in liquid layout introduces the festival
• Horizontal spanning of all the artists pictures and profile
information
• Gallery section to comprise of all the previous years video and
some of the artists videos
• Ticket purchasing options with online payment facility through
www.BookMyShow.com
• A merchandise section where the user can view and call-to-
buy the merchandise
9. The Results: Timeframe of a month
• 3,066 Visits
• 2,397 Unique Visitors
• 3,859 Pageviews
• 1.26 Pages/Visit
• 00:01:00 Avg. Time on Site
• 78.18% % New Visits