During this webinar, Qassem Naim, Head of Data and Tech at FCB NZ (one of the largest global advertising agencies) joined us to discuss how excellent customer experience starts by getting personal. To do this right, it is important to understand how each customer interacts with your business. We then looked at how the Dynamics 365 Customer Insights platform can help you unify customer data from any touchpoint and personalise the buying experience for each customer through AI-driven insights and recommendations. For more information visit https://www.intergen.co.nz/ReimagineWork/ #ReimagineWork

1. CUSTOMER INSIGHTS
It’s time to get personal
IN ASSOCIATION WITH

2. Introducing your speakers…
Travis Barker
GM Market Development
Data & AI
Qassem Naim
Head of Data & Tech
FCB NZ
Rowan Miller
Solution Sales Manager
Business Applications
Anthony Cipolla
Principal Consultant
Digital, Data & AI

3. It’s time to get
personal

4. Let’s talk
data

5. Activating on
insights

6. Microsoft Dynamics 365
Customer Insights

7. Let’s walk through
a scenario…

8. Example scenario – Retail - loyalty and eCommerce
Web Loyalty Mobile App Wi-Fi
Weather
Data
Jeff J SmithGeoff SmithGeoff Smith
Third Party
Microsoft
Cloud
3rd Party
Cloud
3rd Party
Cloud
Microsoft
Cloud
Microsoft
Cloud
3rd Party
Cloud
Internally
Hosted
Unified profiles, activities & insights
Geoff Smith

9. Dynamics 365 Customer Insights

11. Dynamics 365 Customer Insights

12. Data Sources

13. Dynamics 365 Customer Insights

14. Dynamics 365 Customer Insights Demo
Unify - Map

15. Dynamics 365 Customer Insights Demo
Unify - Match

16. Dynamics 365 Customer Insights Demo
Unify - Merge

17. Dynamics 365 Customer Insights Demo
Measures

18. Dynamics 365 Customer Insights Demo
Segments

19. Dynamics 365 Customer Insights Demo
Activities

20. Dynamics 365 Customer Insights Demo
Unified Customer Profiles
Geoff Smith
Melbourne, VIC
Australia
Geoff
Smith
Geoff Smith
GS

21. Dynamics 365 Customer Insights Demo
Extending the solution – Customer Engagement

22. Extending Customer
Insights

23. Dynamics 365 Customer Insights

24. Dynamics 365 Customer Insights Demo
Extending the solution – Power BI

25. Dynamics 365 Customer Insights Demo
Extending the solution – Power Platform

26. Dynamics 365 Customer Insights Demo
Custom Intelligence Models – Azure Machine Learning

27. Dynamics 365 Customer Insights
2020 Wave 1 – Key upcoming features
CUSTOMER INSIGHTS 2020 WAVE 1
• Bring your own Data Lake – you can attach your own data lake to CI for no-cliff extensibility with Azure
• Attaching data from a Common Data Model (CDM) folder
• Ingest Customer Activities & Update profiles in real time
• FedRamp, ISO 27001, and ISO27018 certifications
• Dynamics data in the lake as a source (Existing Dynamics Customers)
• OOB Subscription Churn Prediction, other OOB intelligence models to follow such as next best action
• Cross-Tenant support for custom AML models
• Enhancements to segments and measures
• Microsoft Teams Plugin
• Data source and Unification improvements including incremental ingestion for supported data sources

28. Next Steps

29. Check out our offers on Microsoft AppSource
The ONLY Customer Insights
offers on the AppSource
marketplace (AU & NZ)
Next Steps
appsource.microsoft.com

30. Contacts:

31. https://www.empired.com/cxreimagine
https://www.intergen.co.nz/cxreimagine

33. https://fcb.co.nz/news/annual-martech-survey/

34. Questions?

35. Thank you!
For more information please follow or contact us here:
Linkedin.com/company/empired-ltd
Facebook.com/empiredltd
Twitter.com/empiredltd
Linkedin.com/company/intergen
Facebook.com/teamintergen
Twitter.com/teamintergen