Presented at Intergen's Dynamics Day '11

2. © 2011 Microsoft Corporation. All rights reserved

3. 20% - 12%
Two year drop 19% - Global
84% of Retail in those growth in
IT who have not e-commerce
Disconnected shopped to $680B(‘11) –
on-line $963B(‘13)
China – World’s
Vendor
largest on-line
Ability to Offer
population at
End to End Retail
400M – 25%
to Global &
5 yr CAGR
Emerging Markets
Source: J.P. Morgan

4. An end-to-end solution that gives enterprise customers unprecedented agility and control over their business by connecting people,
process and channels across the organization— providing the insight to meet and exceed the high expectations of today’s consumer,
build loyalty, and optimize for long-term success.
Kiosk Web
Mobile
Catalog Social Media
Stores
Customer Care
Marketing
Retail
Financials
Demand Planning
Replenishment
Supply Chain
Integration

5. Microsoft Vision for Retail
360 Degree View and
Core Foundation Deeper Engagement Empowered Retailers
Optimization
• Point of Sale • Multi-Channel Retailing • Client-Telling • Additional Channels
• Store Management • Commerce • Marketing (Multi-Channel) • Social Media
• Merchandising • Call Center • Customer Care • Mobile
• Enterprise Resource • Demand Management • Customer 360 • Marketing
Management • Replenishment • Personalized content across
channels
Kiosk Web
Mobile
Catalog Social Media
Stores
Customer Care
Marketing
Retail
Financials
Demand Planning
Replenishment
Supply Chain
Integration

7. IT Business

9. Microsoft Dynamics AX for Retail POS
Transaction and UI Real-time Customer RoleTailored UI and Real-time Loyalty
Payment Processing Global Returns
Management Updates Security Updates
Microsoft Dynamics AX for Retail Headquarters
Store Systems
Multi-Channel Commerce
Microsoft Dynamics Retail Configuration
Item/Shelf Hardware
AX POS Statement Settings and Store Space Management
Labelling Configuration
Integration Management
Logistics Merchandising
Assortment Pricing &
Distribution Warehouse Replenishment Buyer’s Push
Management Offer Management
Marketing
Retail Sales
Pricing and
Global Voucher Promotions Loyalty Program Data Customer Detail
Discounting
Warehouse
Microsoft Dynamics AX Core Functionality
Human
Business Enterprise Financial
SCM CRM Resource
Analysis Portal Management
Management

10. MS AX for Retail HQ
MS AX for Retail POS
Items
3rdParty 3rd Party POS Departments
Back office Items
Departments
Payments
Taxes
Advanced Pricing Categories
UI Layout Sales •Productivity
Advanced Discounts Customers
Reason Codes Payments
Templates Pricing •TCO
Item Receipts Discounts
Matrix Taxes
Kits
Item Groups Sales
Matrix
UI Layout
Employees ….
Lot Matrix Templates
…. Hardware profile
~ 33% Functional profile
100%
•Custom Integration w/ Each Opportunity •Consistent Data Model and Complete Back
•Higher Maintenance and TCO Office Control of all Store activity
•Functional Inconsistency •Timely, Accurate, Consistent Information
•Limited Capability •Single Version of the Truth

11. System Overview
© 2011 Microsoft Corporation. All rights reserved

12. Price.dll
Discount.dll
Tax.dll
EFT.dll
© 2011 Microsoft Corporation. All rights reserved

13. Third-Party POS
Third-Party ERP

16. © 2011 Microsoft Corporation. All rights reserved

20. “Customers feel that we know them. They don’t have
to tell us their account history, but can simply talk
about the product or service that matters to them at
that moment.”
Larry Venter, Senior Director, Retail Solutions, Microsoft
“Microsoft Dynamics AX for Retail
enables us to follow our vision and be a
dynamic, valuable retailer that provides
customers with a unique and personal
experience.” “We showed that Microsoft
Terri Jordan, Vice President, Technology for Retail Stores, Microsoft Dynamics AX for Retail can
adapt closely to a complex
business model and accelerate
time-to-value by making optimal
use of technology that
companies already own.”
Terri Jordan, Vice President, Technology for Retail
Stores, Microsoft