Some of you might know us
Measurements from various products
Adopted by 90% of Top U.S. Media Properties. 80% of Global Media Properties
Audience Analytics (2MM panel)
Advertising Analytics (Ad Validation)
Digital Analytix (Enterprise)
Subscriber Analytix (telco data)
What we were doing in 2005 (Vatican, new pope)
Meet 2013. Photo, Video, different type of platforms
Tremendous growth on smartphones and tablets
38 millions smartphones in UK
55+ also spending more time on mobile than on desktop!
Tremendous growth on Smartphone and tablet
Desktop still on the rise !
Local content/intent
Local content/intent
When we look at retail – we see that time spent on mobile has exceeded Desktop for the first time!
PURE PLAYERS have figured out APP usageTraditional Retailers are struggling (also with their websites)
Brands represent the respectively branded online retail domains
IF THERE IS ONE MESSAGE IN ALL THIS DATA
MULTI-PLATFORM consumer is the majority!
We know that people use their devices in different ways throughout the day
Not just mobile growth. Content is consumed everywhere. Duane Forrester Garmin Example.
All these devices are creating vast amounts of data. Mostly in disparate data silos
Break down the data silos in order to get a 360 view on your visitor.
Better Metrics !
Taking up the phrase ‘basket of metrics’ for this retail focussed presentation.
LET’S HAVE A FURTHER LOOK at mobile and the path to purchase.
The point being in the past companies directed consumers. Customer Journeys were almost predefined!
Here is a visual example of how a consumer’s journey has been defined for them.
The classic IKEA in-store brand experience.
Retail model is changing
No more a funnel but a flight map
Quote from a company in relation to multichannel marketing/strategy.
What happens in store?
How can we prevent consumers from buying elsewhere?
Your online channel is there to :
Basically what you need to do is provide everything you need to know to buy.
Facilitate showrooming and make sure they want to buy with you
COOLBLUE BI SYSTEMS TELLING THEM WHEN TO OPEN A STORE.
Popup stores emerging – even for pure players like Zalando !
Here is something you can do if you have a physical store location