Bonnie Stefanick, Director of Consulting at Internet Marketing Ninjas, on how to do keyword research and plan your content accordinly

1. Keyword Research &
Content Planning For SEO
Presented by:
Bonnie Stefanick,
Internet Marketing Ninjas

2. An Adventure in 2 Acts

3. Act I:
3 Rules for Keyword Optimization
Greatness
Act II:
Marrying Keyword Insights & Content
Strategy

4. Act 1: Three rules for Keyword
Optimization Greatness

5. 1 - Never target just one keyword
per page!

6. Hint: Use Google Adwords Grouping
to help

7. 2 – Identify Primary &
Secondary Keywords for each
page

8. Hint: Spread sheet for laying
strategy out
Here is a sample spreadsheet for
mapping content optimization plan out
<View sample URL>

9. 3 – Let user intent guide you

10. Don’t be this guy!

11. Act II: Marrying Keyword
Insights & Content Strategy

12. Content Strategy

13. Fitting SEO Optimization into
the content strategy

14. Option 1: Sharing Space

15. How much space can you share?
Very little Space to Share
• <title>
• <h1>,<h2>
• Optimizing existing
contnet
Lots of space to share
• <title>
• <h1>,<h2>
• Optimized blocks of text
• Optimized Internal
Linking

16. Option 2: Making Space

17. • Put
But wait, there’s more!

18. Informational Phrases Matter!

19. Questions
Twitter: @bnnejn
Email: bonnie@imninjas.com
Website: bonnie@imninjas.com