Thom Craver gave a presentation on analytics tools and techniques for digital marketers. He discussed segmenting and analyzing various types of data from sites like traffic analysis, visitor behavior, campaign statistics, and social media interactions. Craver emphasized that data needs to be properly segmented to extract meaningful insights, and that different tools and techniques can help solve specific problems in areas like visitor engagement, Google penalties, and keyword research. The overall message was that marketers need to know what problem they are trying to solve and apply the right analytics tools and segments to obtain useful consumer insights.