Facebook as a Search Engine - How Businesses Can Leverage Search on Social Media.
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ASI Program given in Orlando for the educational series. This program focuses on Facebook as a Search Engine. This program gives you step by step optimization tactics for Facebook Findability. Facebook is a search engine, optimize your content for greater conversion of business on Facebook.
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Facebook as a Search Engine - How Businesses Can Leverage Search on Social Media.
- 1. 1 The Facebook Formula: Reach 1 Billion Buyers Presenter: Heather Lute, CEO & Founder Findability University findability.com
- 5. 101950211OR
- 8. SUCCESS = DOMINATION BY KEYWORD Site
- 9. Marketing Speaker FINDABILITY BUYING CYCLE SHOPPING INFORMATION PURCHASINGMarketing Speaker Social Media Marketing Speaker Speaker
- 11. !! Search on Google.com Keyword Tool ! https://adwords.google.com/select/ KeywordToolExternal ALWAYS USE A KEYWORD TOOL
- 12. Keyword Tool
- 16. THUMBONOMICS ACTION PLAN CONNECT The Plan Step 1: Understand Your Business Facebook Findability ! -‐ Setup a Facebook Profile Page for your business Persona & a Facebook __________ for your business.
- 17. I Have My Keywords... Now What?
- 18. FIVE “MUST-HAVE” PLATFORMS Twitter Facebook LinkedIn Blogging YouTube
- 19. FINDABILITY
- 23. We have a mission at D Bar - We want to create a culinary sanctuary where you can relive old memories and create new ones. We need social media to convey that D Bar is Special and here’s how and here’s why. “ “
- 24. Keegan Gerhard, Food Network Judge & Chef @DBarDesserts I didn’t understand how much people pay attention to what I do and say. I had to re-calibrate what I think about my opinion. I didn’t realize people do care about it. I’ve discovered posting our experiences helps them, it’s important. “ “
- 25. GOOGLE KEYWORD TOOL DATA
- 28. FACEBOOK IS A SEARCH ENGINE
- 30. RULE OF THUMB Setup a Professional Keyword Driven Account Name Facebook.com/MarketingSpeaker (USE KEYWORD) Create a KEYWORD DRIVEN Personal Profile & Business Page Edgerank suggests ideal posting times to be between 6-9 at night and 8-10 in the morning. You always want to respond to each person and like each post to boost Edgerank. Use keyword phrases in wall posts regularly Consider Facebook Ads to Drive “likes” Offer Free Giveaways or White Papers
- 31. Profile Anatomy
- 33. Your Wall * Have Keywords in your updates* 33
- 34. For Example: ! How to Optimize Wall Post 34
- 35. Your Tabs *Use Keywords in tab content* 35
- 36. 101950211OR For Example: ! *Photos can be Optimized with Keywords*
- 37. Search Bar *Consumers can search your profile if you include Keywords* 37
- 39. 101950211OR Page Title *Always include a Keyword here* 39
- 41. 41 Fanpage Wall *Use Keywords in updates*
- 42. 42 For Example: ! How To Optimize an Update
- 43. 43 Search Bar *Consumers can search your profile if you include Keywords*
- 44. 101950211OR > Step 1: Setup a Facebook profile for your business persona & a Facebook “fan” page for your business ! > Step 2: Create keyword rich content for Facebook Facebook Action Plan
- 45. 101950211OR
- 46. Hootsuite Anatomy ü Push information to multiple media networks ! ü Schedule and bulk upload information
- 47. ü Watch clients and competitors
- 48. ü See what people are saying about your company 48
- 49. Hootsuite Benefits ü Push information to multiple media networks ü Schedule updates ü Watch customers and competition ü Record mentions of your business ü Effectively manage all your platforms
- 50. 101950211OR > Step 1: Setup a Facebook profile for your business persona & a Facebook “fan” page for your business ! > Step 2: Create keyword rich content for Facebook ! > Step 3: Include “Facebook” in your HootSuite community Facebook Action Plan
- 51. 101950211OR Facebook Metrics o Dominate Facebook Search- o “Targeted Keywords” o Facebook analytics o Friends o Likes o Comments o Google analytics 51
- 53. Facebook Action Plan > Step 1: Setup a Facebook profile for your business persona & a Facebook “fan” page for your business ! > Step 2: Create keyword rich content for Facebook ! > Step 3: Include “Facebook” in your HootSuite community ! > Step 4: Track & measure your success 53 101950211OR
- 54. 54 Presenter: Heather Lute, CEO & Founder Findability University findability.com ! Twitter: @HeatherLutze Facebook: Facebook.com/ InternetMarketingSpeaker #GetFound ! THANK YOU FOR ATTENDING!