Who we are, what we do and who we do it for

2. Mark Wing
Bringing together
a global network of experts
to co-engineer more
complete interrelated brand
experiences

3. 3 Forward Thinking 25/06/15 © Interrelated 2015

4. A strong performing brand

5. A strong performing brand

6. A strong performing brand
Strength in
image, culture and
technology

7. A proven process
Meaning Creating
Positioning
Reinforcing
strategy
blueprint
idea
create
develop
engageinsights
activate

8. NEXANT
Subscribe to
Nexant Thinking
We created the brand identity, tone
of voice and UX for a suite of
products and supporting advisory
services for a division of Nexant. An
energy utility company in the US.
Name, identity, messaging, brand launch

9. NHS Direct – Communication strategy and campaign
NHS Direct
Comms Strategy
NHS Direct required a fresh value
proposition to drive its external and
internal communications – to help
inform a better understanding and
belief in the service. Our work was
strategic and inspired the creative
expression
Strategy, identity, product architecture, PR

10. SILVERWING
Efficient inspection
We created the brand, key messages,
visual identity and website UX for the
leading supplier of Non Destructive
Testing (NDT) equipment for storage
tanks, vessels and pipeline inspection
within the oil, gas and petro-chemical
industries.
Strategy, identity, product architecture, web

11. SONATEST
Now you see it
We created the brand and launch
campaign for the new Sonatest
Veo. The client said that our input
was “vital to their surprising
success, delivering five times more
sales than were expected within
the first 3 month of sales.”
Message, name, identity, animation, launch

12. IMCA
Easily-accessible
intricate information
We provided global interconnectedness
to IMCA users across all sectors of the
marine industry, allowing free-flow
communication at a rapid pace while
optimising the user experience.
Digital strategy, architecture, web, unique CMS

14. PETROFAC
Optimised Search
complex content
We created create a brand new
framework using up-to-date technology
to create an attractive, easy-to-search,
responsive website with enhanced
SEO for natural search.
Technology, architecture, web, SEO techniques

20. BT FIRSTCALL
Human Resources
Firstcall was a business within BT. It’s
role was to manage the resourcing
needs across the entire Group. Our
remit was to create the brand idea,
positioning and manage an internal
campaign to help build a positive
attitude to career development
Strategy, identity, product architecture, PR

21. Mark Wing : +44 (0) 7867 800 608
21 Optilan – Website project 13/07/15 © Interrelated 2015