10. over 70% of Digital Moms create or curate
content online at least monthly
55% of Digital Moms do online research
before making a purchase
1 in 10 Digital Moms who made a purchase
online did so via smartphone
11. 1 in 5 Digital Moms is on the look-out for new
grocery products to try
46% of Digital Moms turn to search engines
during their purchase journey
1 in 3 Digital Moms tell people about the
brands they love