The document discusses creative ideas in branding and advertising. It explores what constitutes a creative idea versus a concept and how ideas can be applied to different marketing mediums like print ads. The document also examines how strong creative ideas differ from weak ones and provides tips on how to generate new ideas through proven techniques.

1. CREATIVE IDEAS IN BRANDING AND
ADVERTISING.
What is a creative idea?

9. NOTHING REALLY WRONG
WITH THIS.
IT DOES ITS JOB OF TELLING
PEOPLE WHAT YOU DO AND
OFFER.

19. …but what is a ‘CONCEPT’ ?

27. CREATIVE IDEAS IN ADVERTISING
How do we mash things up for marketing communications?

47. CREATIVE IDEAS IN PRINT ADS
What’s the idea?

62. NOT ALL IDEAS ARE EQUAL
Strong Creative Ideas Vs. Weak Creative Ideas

83. CREATIVE IDEAS ARE NOT JUST FOR
ADVERTISING
CREATIVE IDEAS makes a difference... wherever it’s applied

91. ENERGY
DRINK

133. HOW TO BE AN IDEA GENERATOR
There are many ways of getting a creative idea : Here are 2 basic ways.

136. HOW TO BE A SUPER IDEA
GENERATOR
TRIED, TESTED AND PROVEN 100% EFFECTIVE!