The latest developments in Intuit's QuickBooks Online platform, especially for app developers. This presentation was part of the developer track in Intuit's QuickBooks Connect 2014 conference in San Jose on Oct. 22, 2014.

1. QuickBooks Developer
Product Update
#QBConnect

2. #QBConnect
Ketan Kittur
Director, Product Management, Intuit Developer Group
@IntuitDev

3. • Deliver awesome app experiences with QuickBooks
#QBConnect
Platform Priorities
• Provide you access to global customer base of
SMBs & accountants
solving real customer problems
• Provide quick & easy connectivity with QuickBooks
• Drive discovery, usage of Apps for you
Increases Long Term Value (LTV) for you !

4. Current Developer Experience…listening to your feedback!
#QBConnect
Stability
Confusing
Closed
Consistency
Documentation
Difficult
Support
Incomplete Quality
Limiting
Samples
Testing
Marketing Debugging
Complex
Making Money
More Experiences
Backward Compatible
Global
Standards

5. #QBConnect
Delightful End-End Developer Journey
Developer Experience
Powerful APIs
Developer Productivity
App Store
1
2
3
4

6. #QBConnect
1. Developer Experience

7. #QBConnect
1. Developer Experience
Today Tomorrow
• “Hello world” in 15 mins
• Visual Ux for easy discovery of
SDKs & APIs
• Better documentation
• Improved Publishing flow &
dashboards
• Improved developer journey for
developers & SIs
• No code integration via itDuzzit
technology
• Developer CRM updates
• DX analytics & tracking

8. #QBConnect
2. Powerful APIs
• Expansion of APIs across the
ecosystem
• Consistent & complete
“Ecosystem API” for easier
integration with QBO ecosystem

9. 2. Powerful Ecosystem APIs to solve real customer problems
#QBConnect
Today Tomorrow
• QBO V3 APIs with new Developer
Experience
• Beta Payments API
• Pay by card, Authorize, Capture etc.
• Payments integrated with QBO
• Same credentials for QBO & Payments API
access
• New DevX, sample apps
• Simplified Merchant on-boarding
• Simplicity: API orchestrations
…single call for complex use-cases
• Make a sale ; Invoicing; Time Tracking; Inventory
mgt; Customer Mgt, Employee Mgt; Expense mgt;
Sales receipt etc.
• Top developer features supported
• CRUD across ecosystem; Batch updates etc.

10. #QBConnect
3. Developer Productivity
Developer tools
SDKs
Samples

11. #QBConnect
3. Developer Productivity
Today Tomorrow
• Integrated Sandbox with company data
• Sample Apps
• e-commerce, Time-tracking
• 1st phase of visual transaction tool
• Multi-language support
• .NET, Java, PHP
• Node.js support (open source SDK today)
• Global sandbox with geo-specific
company data
• More samples with community contributions,
eg. CRM, job costing etc.
• More SDKs with multiple language support,
eg. Mobile SDKs etc.
• Visual tools for QBO ecosystem experiences

12. #QBConnect
3. Cloud Integrations
Data sync across cloud apps without coding
Automate
workflow
Configure in Save Time
minutes
Powerful Library
Cloud-Cloud/QBO-Cloud
Integrations

13. 3. Cloud integrations; Intuitive Drag-and-Drop with itDuzzit
#QBConnect
Today Tomorrow
• itDuzzit technology integrated in
Intuit Cloud
• Opt-in Beta for Partners
• Drag & Drop Developer Experience
• Leverage itDuzzit to rapidly create
apps for QuickBooks-to-Cloud &
Cloud-to-Cloud use cases.
• Library of reusable connectors to
SAAS apps for
developers/SIs/Accountants
• Improved UI

14. #QBConnect
4. App Store
Developer Success; Apps Discovery, Monetization, Usage

15. 4. App Store for global apps discoverability & usage
#QBConnect
Today Tomorrow
• Better apps discoverability
• Improved apps categorization for
easier discovery
• Pro-advisor endorsements
• Geo-filtering for global apps
• Improved First-time-Use with
QuickBooks with one-click sync
• One-click app publish with Beta feature
• Richer ecosystem apps
• Intelligent discovery, recommendations
across channels & “In-Product”

16. Today was a big first step in our developer journey ….
our vision is to deliver the best developer platform for
SMB cloud apps!
#QBConnect

17. Check out our QuickBooks developer experiences…
#QBConnect
• developer.intuit.com
• developer.intuit.com/apis
New Developer
Experience
OuickBooks &
Payments API
New App Store • apps.com
We want to hear from you! @IntuitDev

18. Thank You
#QBConnect
This information is intended to outline our general product direction, but represents no
obligation and should not be relied upon in making a purchase decision.

19. #QBConnect
@IntuitDev and @IntuitApps
Get started: http://developer.intuit.com
Publish your app: http://apps.com
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with us!