Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know

Intuit Inc.
Intuit Inc.Intuit Inc.
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@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
they don’t really get design @kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know
Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know
Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know
share an experience that delighted you @kaarenhanson @IntuitInc
Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know
help them feel it @kaarenhanson @IntuitInc
scavenger hunt @kaarenhanson @IntuitInc
they don’t know what to do @kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
design for delight @kaarenhanson @IntuitInc
execs job: stay out of the way @kaarenhanson @IntuitInc
they love measures
ratios Designers Product managers @kaarenhanson @IntuitInc
predictions 23% Delight accounts for ~75% of the variance in Net Promoter Score 20% 30% @kaarenhanson @IntuitInc
lessons learned @kaarenhanson @IntuitInc
create visceral experiences @kaarenhanson @IntuitInc
give execs a job @kaarenhanson @IntuitInc
lean into numbers @kaarenhanson @IntuitInc
@kaarenhanson @IntuitInc
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Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know

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Kaaren Hanson, vice president of design innovation at Intuit, presents “Moving the Needle: What Execs Don't Tell You, but Every Designer Should Know” at the Warm Gun Conference in San Francisco.

Intuit Inc.
Intuit Inc.Intuit Inc.

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Moving the Needle: What Execs Won't Tell You, but Every Designer Should Know