We Run Buenos Aires is Nike's annual 10K in the City of Buenos Aires. It is one of, if not the most anticipated road race of the calendar year. WRBA 2011 is featured in the Summer 2011/12 issue of InvestBA Privada. InvestBA Privada is InvestBA.com's premium newsletter featuring investment opportunities, luxury properties, travel tips, wine reviews and other premium content about Buenos Aires, Argentina and Uruguay. To download the full issue, please visit InvestBA.com/privada

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Who Runs Buenos Aires? It’s a good question to ask considering this is an election
year in Argentina. Last year we wrote that BA had suddenly become A Runner’s Paradise. This year the sport
has exploded with bigger races, better courses, more sponsors and, most importantly, runners. A lot more.
Clarín says the “Boom de Carreras” is drawing 20% more participants than last year while female participation
has grown 50% over the past decade. The sport’s beauty is its simplicity.
“You don’t need fancy gear or expertise or money,” says Clarin’s Jimena
Olazar, “so there are no excuses for not joining this new phenomenon.”
Seasoned runners and would-be corredores in Buenos Aires also have a
great support network from the local Club de Corredores to Runnin’
Magazine with over 12,000 Facebook friends to the City of Buenos
Aires herself which offers Buenos Aires Corre, free running education
The 2009 Edition of the Nike 10K converted
and training in five locations throughout Capital Federal. Libertador Avenue Into A Sea of Blue.

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Running teams in BA, Rosario, Córdoba and Mendoza, both informal and
corporate-sponsored, are also growing at a phenomenal rate: 600% since
2001. And the payoff for all that training? Huge weekend races that feel
more like a party than a pounding. Part road race, part rock concert, part
love parade with thousands donning the requisite race shirt, road races in
Buenos Aires are the most fun you can have with your shoes on.
We Run Buenos Aires, Nike’s annual 10K has become one of the most
anticipated events on the running calendar. For the 2010 edition, the streets
were bathed in a sea of day-glo green shirts, and Nike further solidified its
reputation as the brand synonymous with running in Argentina. (Race Video) The 2010 We Run Buenos Aires 10K
with the Obelisk in the Background

4. Hooray for Hollywood. Hooray for Argentina.
Oportunidades de Franquicia

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The 2011 edition of We Run Buenos Aires will take over the
streets of BA on November 12, and this year’s color choice
would make any die-hard Florida Gator, Clemson Tiger or
Holland National Team fan (all Nike-sponsored clubs) proud.
This year’s WRBA also promises to be one of the most high-tech
and viral road races thanks in part to Nike + technology and the
social networking tools employed during the online registration
process. When registering for the race, runners are given the
option of e-mailing four friends, tweeting their registration,
posting on their own facebook page and even receiving SMS
updates on their smartphone including their finish time the
minute they cross the line.
Another year, another race, more proof of who really runs
Buenos Aires. If Nike continues to dominate the local landscape,
runners may begin to think BA stands for “Beaverton, Argentina.”

6. Spring/Summer
2011/12
The Premier Source for Real Estate
& Other Investment Opportunities
in Buenos Aires, Argentina & Uruguay
_executive_summary_ inside_the_numbers
The Spring/Summer 2011 issue is a whirlwind journey from artist
galleries and road races in Buenos Aires to private vineyards in 19%
Growth in foreign investment in Argentina during the first
Mendoza to luxury estancias and amazing sunsets in Jose Ignacio.
half of 2011, second only to Chile (20.4%) in Latin America.
Spring means creativity is blooming, so we’ll tour the new Buenos Almost 50% went toward new construction. (Full Story)
Aires Tech District, travel to San Rafael for the Grand Opening of a
revolutionary hamburger franchise, check out the new wave of
condo-hotels being built in Argentina and Uruguay and find out
what A-list celebrities are buying vineyards in the Uco Valley.
#68
Buenos Aires’ ranking among the 73 cities included in the
Spring also means polo in Buenos Aires, and we preview the three jewels of the Triple 2011 UBS Prices & Earnings survey making BA one of the
Crown, look under the hood of the new Audi La Dolfina Q7 and count down the Top 10 most affordable cities in Latin America. (Full Story)
polo players in the world including Argentines Pablo Mac Donough, Facundo Pieres and
Adolfo Cambiaso. After a few chukkers, we’ll board a Pluna jet and fly back to Punta del
Este. To top it off, we check-in for sunset at the Estancia Vik and find out how a luxury
hotel and modern art merge to create a 4,000 acre shrine to the best of Uruguay.
$100,000,000
The average dollar value of real estate sold per month in
On a macro level, the economic malaise and uncertainty impacting other corners of the Punta del Este and the surrounding beaches and towns of
globe continues fueling a flight to growth in Argentina and Uruguay. Locally, real estate Maldonado. $2.8 billion since January 2009 alone. (Full Story)
remains the preferred asset for those seeking capital preservation and income-producing
properties. From Buenos Aires condos to Mendoza vineyards to Punta del Este chacras,
InvestBA can help you find the perfect property. And we are very pleased to welcome
Uruguay’s Gasalla Inmobiliaria to our exclusive InvestBA family of boutique brokers.
$15,000,000,000
Value of Chinese investment in Argentina over the past 3
Patrick Archer years, an amount that will continue growing as the Chinese
CEO, InvestBA begin to invest in infrastructure and financing. (Full Story)
Vineyards, Estancias, Condo-Hotels & Other Properties For Sale
Third Story Headline
InvestBA.com features a wide variety of unique residential and commercial properties
for sale in Buenos Aires, Argentina and Uruguay. From private vineyards to luxury high-
rise apartments to condo-hotels, our network of boutique brokers can help you find the
perfect property. Contact us now and we’ll start searching. home@investba.com Twitter.com/InvestBA

7. Spring/Summer
2011/12
The Premier Source for Real Estate
& Other Investment Opportunities
in Buenos Aires, Argentina & Uruguay
_agenda_ _inmobiliaria_
3 35
_artista_ _vanguardia_
9 42
_VISIONARIo_ _deportiva_
15 49
_inteligencia_ _vendimia_
23 68

8. Download the Full Summer 2011/2012 Issue
InvestBA.com/Privada