1. BUSINESS BAVARIA The Business Promotion Agency of the State of Bavaria
ISSUE 06 | 2012
WHAT‘S INSIDE
5 minutes witH ...
Yulian Patzelt, one the founders of the
online travel agency Excursiopedia.com
Page 2
In FOCUS: EURO 2012 TM – EUROPEAN
FOOTBALL CHAMPIONSHIP
Bavarian Engineers –
European Champions already
Page 3
BAVARIA IN YOUR BRIEFCASE
Castle Festivals Lower Bavaria – Impressive
open-air concerts in Landshut, Straubing
and Passau
Page 4
National Stadium Warsaw
Goal or Not?
Bavarian invention provides a solution
During EURO 2012 TM in Poland and the onal testing in the Danish football league. After a magnetic field is detected and an alert immedia-
Ukraine, there will no doubt be more dis- trial period, one of the two goal technologies will tely transmitted to the referee. It is no coincidence
putes about whether the ball crossed the soon be officially used during matches. that the Fraunhofer Institute‘s solution convinced
goal line or not. It is often impossible for the Football Federation, as the public research
referees to make a decision based on their According to Rule 10 of FIFA regulations, “[...] establishment specialises in radiolocation, mic-
naked eye alone. However, this tourna- a goal is valid only, if the ball has crossed the rowaves and multi-media real-time systems. The
ment should be the last without any clear goal line between the goal posts and under the finals have begun and the winner shall soon be
proof as Football Federations are currently crossbar in its entirety, unless the team which has known.
testing a technology solution. scored the goal has violated the game rules be-
forehand“. However, that it is precisely what can Fraunhofer Society is Europe’s largest organisa-
The German team is among the EURO 2012 top often not be clearly determined - as was the case tion for applied research. In Bavaria, the Fraun-
favourites. However, another team from Bava- with the legendary Wembley goal in the 1966 hofer Institute has reliably promoted economic
ria has already successfully completed the first World Cup final, when Geoff Hurst’s highly dispu- growth for many years. Eight institutes, numerous
round of their tournament – the researchers of the ted extra time strike saw England beat Germany work and project groups as well as the Fraunhofer
Fraunhofer Institute for Integrated Circuits IIS in with a 4:2 final score. Society’s head office are based in the Free State.
Erlangen. One of their latest inventions has made
it to the finals of an innovative competition run In future, ‘GoalRef’ will help. It works by produ- www.goalref.com
by the International Football Association Board cing low magnetic fields around the goals creating www.fraunhofer.com
(IFAB). The ‘GoalRef’ technology is one of two the radio equivalent of a light curtain. When a ball
computer-controlled systems selected for operati- has wholly crossed the goal line, a change in the
Starbucks HQ in Munich
There are twelve Starbucks Coffee Houses in Munich including one which has branch opened on Leopoldstraße in 2004. Since then, the chain has expanded
the highest turnover across Germany. The chain has now moved its German head rapidly. The company lists “the size of Munich, better possibilities for busi-
office from the North Rhine-Westphalian city of Essen to the Bavarian state ca- ness partnerships and networking as well as expansion of the enterprise“ as
pital. In mid-May, Starbucks Corporation – founded in Seattle in 1971 – began prime reasons for the move.
managing their 153 German Coffee Houses from Munich. The first Munich
w w w. i n v e s t- i n - b a v a r i a . c o m PA G E 1

2. 5 MINUTES WITH ...
Yulian Patzelt,
Head of Marketing and co-founder of Excursiopedia
Excursiopedia is an online portal for travellers offering its users information in seven languages, including Chinese which was added at the end of
May. As a ’global one-stop shop’, the Bavarian start-up with Russian roots brokers more than 5,000 day trips and tours in 110 countries. The company
is based in Munich and has a service centre in Passau. We talked to Yulian Patzelt, one of the four founders.
come across, had they waited until they got would have it, we got to know each other during a
there – we inspire people to experience more, beer garden visit here at the Chinese Tower. Kirill
both on trips and at home. In addition, user beha- had the idea to launch Excursiopedia.com and so,
viour has fundamentally changed over the last few together with two top IT engineers from Moscow,
years. Our target audience loves to browse the in- we founded Big World GmbH and the online plat-
ternet conveniently from home on mobile devices form Excursiopedia.com.
like the iPad, they want to discover new activities
that way and like booking these ‘from the couch’. Why did you choose Bavaria?
The slogan ‘laptop and lederhosen’ perfectly
Which offer would you recommend captures the link between traditional values and
to tourists in Bavaria? modern trends. We found Bavaria to be the ideal
Bavaria has a wealth of experiences waiting to be location for our company, as both of our business
discovered. Popular examples include the 5-lake fields, i. e. tourism and the internet, are based on
tour or a helicopter flight over the Alps. Another the merged characteristics of tradition and modern
beautiful destination is the Salt Mine in Berchtes- developments. Our two Bavarian locations are
gaden. Those attracted to the Bavarian capital can thus ideally suited. On the one hand they provide
get acquainted with Munich and its beer culture on well trained, international talents from various dis-
a bicycle tour as well as from a classic sightseeing ciplines, and on the other they offer experienced
bus trip. Equally popular and very relaxing is the ro- tourism professionals. The international charac-
What‘s the point of booking a city mantic horse carriage tour through Munich. Those ter and multilingual skills of our staff, at both our
tour before you actually get there? who are after a more culinary experience, can book locations in the border city of Passau and in the
By making a reservation in advance, we can gua- a cooking course via Excursiopedia as well. cosmopolitan city of Munich, play a decisive role
rantee that our customers will get the best offers for our global ambitions.
which are often sold out already once they try to How did the Bavarian-Russian co-opera-
book them on the spot. Excursiopedia also helps tion come about? www.excursiopedia.com
customers make decisions more easily and find Our CEO, Kirill Sermyagin, has lived in Munich –
special offers that they probably would not have our metropolis with a heart – for 3 years. As luck
134 per cent
Number
of the
Month
Export boom in climate protection: Bavarian environmental products are demand abroad: turnover generated by international companies was at
in demand like never before. According to recent figures published by the € 9.6 billion. Climate protection products and services are most sought
Bavarian State Office of Statistics and Data Processing, Bavarian com- after, especially building and associated services, but also mechanical
panies have generated a total turnover of € 16.1 billion in this sector. This engineering products such as components for combined heat and power
corresponds to an increase of approximately 134 % on the previous year plants, photovoltaic applications and wind turbines.
in this important future market. Innovations from Bavaria are in particular
w w w. i n v e s t- i n - b a v a r i a . c o m PA G E 2

3. IN FOCUS: EURO 2012 – Bavarian Engineers
are already European Champions
Euro 2012 in Poland and the Ukraine – a home match for Bavaria
national sports facilities construction“, comments Karsten Hell, Chairman of
Alpine Bau Deutschland AG. “The PGE Arena Gdańsk is a new landmark for
the city of Gdańsk“. The company duly received the “Building Of The Year 2010
Award” for sports facilities in Poland.
Max Bögl Bauservice GmbH and Co. KG demonstrated their construction
competence with the fourth tournament stadium in Wrocław. The traditional
Bavarian company was called in to help once it had become clear that the
original contractor was unable to meet the building deadline. The arena had
to be completed in just 14 months. “That was definitely quite a challenge for
our engineers and partners“, remembers Josef Kotzbauer of Bögl. “However,
City Stadium Wrocław
we were literally able to build on the experience gained on the Cologne and
Frankfurt stadiums for the 2006 World Cup in Germany. The roof structure of
This summer, the whole of Europe will once again be infected with the Allianz Arena in Munich was also implemented by our people. Sports faci-
football fever. In Poland and the Ukraine, the continent’s best football lities are our speciality.“
teams will compete for the title of European Champion – some of the
stadiums might seemingly provide a home atmosphere for the German Founded in 1929 by Max von Bögl, the company based in the Upper Palatinate
team: after all, many of them were built by Bavarian companies. town of Neumarkt can look back on a history of over 80 years. According to its
public accounts, it is the largest privately held German building contractor with
As the whole world knows, when it comes to football technique, the Free State an annual turnover of € 1.6 billion and over 6,000 employees. Bögl specialises
has much to offer. Germany’s head coach has nominated no less than eight FC in pre-fabricated concrete elements for stadium construction, such as grand-
Bayern players for the national team – among them world class footballers stands, stairs and support structures. “You have to combine the individual parts
such as Bastian Schweinsteiger, Thomas Müller and Philipp Lahm. What many with the highest degree of accuracy – then it is a bit like putting together a
people do not know is that due to its technical expertise, Bavaria is also in high LEGO building“, comments Kotzbauer.
demand for football technology in connection with major sports events.
All four stadiums being used for the tournament in Poland were built by Bava- It wasn‘t just Alpine and Bögl who had their concrete mixers on overtime du-
rian companies and engineers – all of them state-of-the-art football arenas, ring the preparations for Euro 2012. Hightex, a systems engineering specialist
which have to meet the highest standards. from Bernau, near Lake Chiemsee, was also able to utilise its special skills.
Their engineers successfully planned, manufactured and installed the roof
Alpine Bau Deutschland AG, based in the Upper Bavarian town of Eching, and membrane for the new National Stadium in Warsaw and the Olympic Sta-
its partners built and modernised three stadiums: the PGE Arena Gdańsk, the dium in Kiev.
National Stadium, Warsaw and the City Stadium in Poznań.
Since the tournament final will take place at the Olympic Stadium it is to be
With 44,000 seats, the PGE Arena Gdańsk is among the country’s largest sports hoped that the German team will be there and that not only the FC Bayern
venues. “With this stadium, we have once again proven our expertise in inter- players will make the most of their ‘home advantage’.
Even the gear is from Bavaria
It is not just the stadiums, many players will also be kitted out with Bavarian gear: adidas and Puma are the main suppliers to many national sports teams.
Germany, France, Spain and Greece use adidas, while Italy, Poland and the Czech Republic are equipped by Puma. Even the ball, Mario Gomez, Lukas
Podolski and their team mates will hopefully score many goals with, was designed in the Free State: the official ball of EURO 2012TM was named ‘Tango
12’ and bears the three characteristic adidas stripes.
For decades now, yet another Bavarian invention has been responsible for footballers not losing their grip. On 20 November 1952, Adolf Dassler - the
founder of adidas - filed a utility model application for a “socket with a continuous thread for the connection of cleats underneath the sole of a sports
shoe” with the Patent Office in Munich; it was the first shoe with screw cleats to be mass produced. Wearing those boots, Germany beat Hungary in the
1954 World Cup final and created the legend of the ‘Miracle of Bern’.
w w w. i n v e s t- i n - b a v a r i a . c o m PA G E 3

4. BAVARIA IN YOUR BRIEFCASE
Opera in the Castle
many literary works of the European Middle Ages looks back on his life during
his last battle. A book by George Rauch was the basis for the stage play adap-
tation. Rauch’s work was inspired by Thomas Malory’s 1485 novel ‘Le Morte
d‘Arthur’, who brought the Knights of the Round Table back to life.
Under the motto ‘All Waltz’, light music is integrated into the festival as
well by way of a Strauss Gala entitled ‘Das Lächeln einer Sommernacht’.
The Lower Bavarian Philharmonic Orchestra with soprano singer Emily Fultz
and tenor Albertus Engelbrecht perform swing classics by Johann Strauss
Lower Bavarian Castle Festivals - Veste Oberhaus in Passau
and his son of the same name. Titles include ‘An der schönen blauen Donau‘,
‘Frühlingsstimmenwalzer‘ and ‘Spiel‘ ich die Unschuld vom Lande‘ from the
Bavaria is famous for its medieval castles and its rich operatic tra- Operetta ‘Die Fledermaus‘.
dition. For the fourth consecutive year, the Lower Bavarian Landes- Germanisches Nationalmuseum: www.gnm.de
theater brings together both worlds on three open-air stages: the Lo- www.jahrderkunst.de
wer Bavarian Castle Festivals 2012 invite spectators to enjoy a trip www.duerer.nuernberg.de
through the centuries in the impressive historical settings of Lands-
hut, Passau and Straubing. Overview of Events
A classic piece of Italian opera, a drama featuring the legend of King Arthur, an Tosca: Landshut (15, 16 June, as well as 6 and 7 July);
Opera Gala dedicated to the brothers Strauss – aka the Kings of Waltz –, and a Straubing (12 and 27 June); Passau (22 and 23 June)
Rock Cover night. Until 8 July, three historic open-air stages, i. e., Landshut’s
Prantlgarten, the 800-year-old Veste Oberhaus in Passau and the Reitertreppe König Artus‘ letzte Schlacht: Landshut (22, 23, 24, 29 and 30 June);
at Straubing Castle, will host these events in the context of the Lower Bava- Straubing (19 June); Passau (16. and 17 June as well as 6, 7 and 8 July)
rian Castle Festivals.
Das Lächeln einer Sommernacht: Landshut (17 June);
Love to death, betrayal and intrigue: Puccini’s ‘Tosca’ is a highly acclaimed Straubing (20 June); Passau (28 June)
production of the Castle Festivals 2012. The opera tells the love story bet-
ween the singer Tosca and the painter Cavaradossi against the background of Return of the Rocking Claws: Passau (21 June); Landshut (5 July)
political upheaval, until passion ends in death.
Death is also the main theme of a play which will celebrate its world pre- Additional productions and dates available at
miere at the festival – ‘King Arthur`s Last Battle’. The legendary figure of www.landestheater-niederbayern.de
FAIRS & EVENTS
… IN MUNICH … IN NUREMBERG … BY AND WITH INVEST IN BAVARIA
INTERSOLAR EUROPE 2012 MAILINGTAGE Invest in Bavaria on
13 – 15 June 2012 20 – 21 June 2012 the Bio
International Trade Fair for Leading European Trade Fair for 18 – 21 June 2012 in Boston, USA
Solar Technology Modern (on-line and off-line) German Pavilion, Stand 0723
www.intersolar.de/en/intersolar.html Dialogue Marketing
www.mailingtage.de/en Your contact
COSMETIC BUSINESS 2012 Dr. Anton Preis
14 – 15 June 2012 Tel.: +49 89 2162-2209
B2B Trade Fair for the International anton.preis@invest-in-bavaria.com
Supplying Industry for Cosmetics
www.cosmetic-business.com/en/tradefair
Your key to our state Publisher Business Bavaria
Invest in Bavaria – The Business Promotion Agency of the Bavarian Ministry of Dr. Johann Niggl Coordination: Alexandra Schmidhuber
Economic Affairs, Infrastructure, Transport and Technology and Bayern International. PrinzregentenstR. 28 Editorial department: www.textbau.com
80538 Munich | Germany Translation: www.Translate-ME.info
IMAGE SOURCES: P. 1: © ALPINE | Excursiopedia.com, Big World GmbH Tel.: +49 89 24210-7500 art direction | internet: Alex Podolay
P. 3: © Firmengruppe Max Bögl Fax: +49 89 24210-7557 DESIGN: www.treib-stoff.com
P. 4: Foto: Peter Litvai, © at Landestheater Niederbayern info@invest-in-bavaria.COM
w w w. i n v e s t- i n - b a v a r i a . c o m PA G E 4