Who Wins if Coca Cola Adds Cannabis to Soft Drinks

By www.ProfitableInvestingTips.com
Who Wins if Coca Cola Adds
Cannabis to Soft Drinks

http://profitableinvestingtips.com/profitable-investing-tips/who-wins-if-coca-cola-adds-cannabis-to-soft-
drinks
As more and more states legalize
medical and even recreational
marijuana, Coca Cola is talking to
Aurora Cannabis about putting non-
psychoactive cannabis in beverages.

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Who wins if Coca Cola adds cannabis to
soft drinks? We recently posed the
question, are marijuana companies good
investments.

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Tilray is the second largest publicly
traded marijuana company.

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Their sales have doubled in the last year
and the stock recently went up 17%.

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With more and more states legalizing
marijuana for medical or even
recreational purposes, are marijuana
companies good investments?

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Our opinion as expressed at the end
of the article:

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In the end, the marijuana companies
that will be good investments will be
those which manage their cost of
production, compete well on quality
and price, and market most effectively.
Right now, it is not clear who that will
be!

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Well, the business of effective
marketing may be taken care of for
Aurora Cannabis if they team up with
the largest soft drink maker, Coca
Cola.

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According to CNBC, the marijuana
infused drinks will contain non-
psychoactive cannabis and not the stuff
that creates a “high.”

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The companies would likely develop
health-focused beverages that will
ease inflammation, pain, and
cramping, the report said.

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The health market is full of drinks,
pills, and foods offering health
benefits.

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According to Allied Market Research,
the natural food and drinks market had a
value of $79 billion in 2016 and is expected
to hit $191 billion by 2023. This is three-
fold growth in just 7 years.

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Non-psychoactive Cannabis

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There is always lots of hype about the
benefits of health foods and drinks,
most of which is not supported by hard
facts.

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However, in the case of cannabis products,
real scientists are doing real research and
reporting the results.

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And, it turns out that the constituent
cannabidiol (CBD) can be used to
successfully treat a real inflammatory
process, acute contact dermatitis
(think poison ivy!).

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When cannabis (the marijuana plant)
is processed for its various
constituents, there are lots of different
chemicals.

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Several of them appear to provide health
benefits without producing the “high” for
which marijuana is known.

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Researchers are now tracking down
specific uses for these.

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The Journal of Pharmacological
Therapeutics (2018; Jun; 365(3):652-663)
reports that one cannabis compound,
cannabidiol (CBD), effectively treated
acute contact dermatitis.

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This was the first demonstration of the
anti-inflammatory properties of CBD in
an experimental model of ACD.

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Don’t for a second believe that if Coca
Cola teams up with Aurora Cannabis
that the advertising machine at Coke
will not make the anti-inflammatory
benefits of a cannabis-infused “health
drink” perfectly clear.

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Cannabis: More than the
“High” and Relaxation

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There is another set of neurological
and psychological health
benefits from cannabis-derived
compounds.

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And these, are not related to the parts of
marijuana that create the “high.”

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Surgical Neurology International
(2018; 9: 91.) reports on the wide
range of conditions for which the
compounds phytocannabinoids,
cannabidiol (CBD), and delta-9-
tetrahydrocannabinol (Δ9-THC) are
being studied and actively used in
treatment.

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Recent neurological uses include
adjunctive treatment for malignant
brain tumors, Parkinson’s disease,
Alzheimer’s disease, multiple
sclerosis, neuropathic pain, and the
childhood seizure disorders Lennox-
Gastaut and Dravet syndromes.

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In addition, psychiatric and mood
disorders, such as schizophrenia, anxiety,
depression, addiction, postconcussion
syndrome, and posttraumatic stress
disorders are being studied using
phytocannabinoids.

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This is a lot of science and most
laypersons do not need to know the
specifics.

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What is important for investors is to know
that the science behind this is real and not
just health product industry hype.

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With the “real science” in mind, who
wins if Coca Cola adds cannabis to
soft drinks?

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Aurora ought to win by teaming up with the
Coca Cola Empire.

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And, a lot of folks who derive real
health benefits from their products
may do pretty well too.

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Will There Be a Recreational
Coca Cola-Cannabis?

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We mentioned at the start that more
and more states are not only legalizing
medical marijuana but recreational
marijuana as well.

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In that case, there is nothing to keep Coca
Cola and Aurora Cannabis from partnering
on a Coca Cola soft drink that creates a bit
of a “high” and provides health benefits!

Who Wins if Coca Cola Adds Cannabis to Soft Drinks

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Who Wins if Coca Cola Adds Cannabis to Soft Drinks