Learn how mobile has changed customer engagement, the impact of these changes on marketing measurement, and key takeaways and strategies for success.

2. #InvocaSummit 2
The New Mobile
Customer Journey
Connecting the dots between
calls and clicks.

3. Today’s Roundtable Agenda
- How mobile has changed customer engagement.
- The impact of these changes on marketing measurement.
- Mobile’s impact on different verticals & business models.
- Key takeaways and strategies for success.
#InvocaSummit 3

4. Panel Speakers
#InvocaSummit 4
Neil Rubin
VP of Business
Development
Brian Carrozzi
Founder
Ian Bell
Marketing Technology
Engineer

5. #InvocaSummit 5
For today’s marketer, every channel is a mobile channel.
EMAIL
51% of Emails are
Opened on Mobile
SEARCH
Mobile Search has
Overtaken Desktop
Search in 2015
ADS
Mobile Ad Spending
Growing at 3x Non-Mobile
Digital Spending
SOCIAL
100% of Facebook’s
Revenue Growth is
Coming from Mobile

6. #InvocaSummit 6
It’s changing the way we engage across every type of business.
3x
Google B2B Path to Purchase Study 2014
In Mobile Research Among B2B
Buyers since 2012

7. #InvocaSummit 7
This is driving billions more valuable interactions for businesses
every year.
“Phone Calls: The New Currency of the Smartphone Era” June 2014
BILLIONS

8. #InvocaSummit 8
But, it necessitates new ways of driving and measuring conversions.

9. Panel Speakers
#InvocaSummit 9
Neil Rubin
VP of Business
Development
Brian Carrozzi
Founder
Ian Bell
Marketing Technology
Engineer

10. Questions?
#InvocaSummit 10