Digital infrastructure in the form of high speed broadband, full fibre networks and 5G is top of Captains of Industry’s infrastructure investment wish list for the country according to a new survey by Ipsos MORI. • 61% of Captains of Industry rate the country’s digital infrastructure negatively; 38% are positive • They put digital infrastructure at the top of their investment wish list (this is a low priority for the public) • Captains prioritise this despite being satisfied with their company’s broadband, and more satisfied than the public • A majority agree that all parts of the UK should have equal access to broadband internet, but this group are most resistant than supportive of the idea of paying to ensure that businesses in rural areas have the same quality of access

1. 1
February 2019
BUSINESS AND INFRASTRUCTURE
CAPTAINS OF INDUSTRY SURVEY

2. 2
METHODOLOGY
The Captains of Industry Survey 2018 involved
100 interviews with respondents from the top 500
companies by turnover, and the top 100 by capital
employed in the UK. 96 answered questions about
infrastructure.
Respondents were Chairmen, Chief Executive
Officers, Managing Directors/Chief Operations
Officers, Financial Directors, or other executive
board directors.
Interviews were primarily carried out face-to-face
(6 were carried out over the telephone) between
September and December 2018.
Full details are available at www.ipsos-mori.com

3. 3
27
1544
14
% Very satisfied % Fairly satisfied % Neither/nor
% Fairly dissatisfied % Very dissatisfied % Don't know
Base: 1,006 GB adults among 19,786 adults (online), Aug-Sept 2018
Source: Ipsos MORI
CAPTAINS
3
26
32
25
8
7
PUBLIC
Q. Overall, how satisfied or dissatisfied are you with the UK’s
national infrastructure? By infrastructure I mean things we rely on
like road, rail and air networks, utilities such as energy and water,
and broadband and other communications.
Base: 96 Captains of Industry, Sept-Dec 2018
Source: Ipsos MORI/GIIA
OVERALL SATISFACTION

4. 4
81
64
48
43
38
38
36
34
33
17
13
17
36
47
57
61
62
64
52
55
77
82
Water supply and sewerage
Airports
Energy-generation infrastructure
Motorways/major roads
Digital infrastructure such as broadband…*
Local road network
Rail infrastructure (track/stations)
Flood defences
Nuclear infrastructure to generate energy
Electric vehicle charging infrastructure
New housing supply
% Very/fairly good % Fairly/very poor
Q. These next questions
are about different
types of infrastructure.
Please indicate how
good or poor you rate
the current quality of
each one in the UK…
Ranked by % very/fairly good
* Asked as ‘Digital infrastructure such as high speed
broadband, full fibre networks (FTTP), 5G’
SECTOR RATINGS
Source: Ipsos MORI Base: 96 Captains of Industry, Sept-Dec 2018

5. 5
% rating very/
fairly good
% rating very/fairly good
Water supply
& sewerage
Airports
Energy-generation
infrastructure
Motorways/major roads
Digital infrastructure
Local roads
New housing
Rail infrastructure
0
10
20
30
40
50
60
70
80
90
100
0 10 20 30 40 50 60 70 80 90 100
CAPTAINS
PUBLIC
Base: 1,006 GB adults among 19,786 adults (online), Aug-Sept 2018
Source: Ipsos MORI
Base: 96 Captains of Industry, Sept-Dec 2018
Source: Ipsos MORI/GIIA
Flood
defences
Nuclear
N.B. Electric vehicle
charging infrastructure
not asked of public
SECTOR RATINGS: CAPTAINS / PUBLIC
Captains more
positive
Public more
positive

6. 6
59
52
42
38
31
27
20
11
9
6
28
40
45
31
30
12
15
40
30
24
Digital infrastructure such as high speed broadband…*
New housing supply
Rail infrastructure - track/stations
Motorway/major road network
Energy-generating infrastructure
Airports
Nuclear infrastructure to generate energy
The local road network
Flood defences
Water supply and sewerage
% Captains
% Public
Q. Which of these types
of infrastructure, if any,
do you think should be
made a priority for
investment for the UK?
* Asked as ‘Digital infrastructure such as high speed
broadband, full fibre networks (FTTP), 5G’ Base: 1,006 GB adults among 19,786 adults (online), Aug-Sept 2018
Source: Ipsos MORI
Base: 96 Captains of Industry, Sept-Dec 2018
Source: Ipsos MORI/GIIA
PRIORITIES

7. 7
Digital
New housing supply
Rail (stations, tracks)
Motorways/major roads
Energy (excl. nuclear)
Airports
Nuclear
Local road network
Flood defences
Water supply/sewerage
42%
38%
27%
9%
6%
Rail (stations, tracks)
Local road network
New housing supply
Motorways/major roads
Energy (excl. nuclear)
Flood defences
Digital
Water supply/sewerage
Nuclear
Airports
40%
40%
31%
28%
15%
12%
59%
30%
30%
24%
31%
20%
52%
11%
45%CAPTAINS PUBLIC
Source: Ipsos MORI
Base: 96 Captains of Industry, Sept-Dec 2018 Base: 1,006 GB adults among 19,786 adults (online), Aug-Sept 2018
Source: Ipsos MORI/GIIA
Q. Which of these types of infrastructure, if any, do you think should be made a priority
for investment for the UK?PRIORITIES

8. 8
DIGITAL INFRASTRUCTURE

9. 9
82
72
57
49
42
12
16
31
40
46
I am satisfied with the reliability of my
company's broadband connection
I am satisfied with the speed of my company's
broadband connection
All parts of the UK should have equal access to
broadband internet
Businesses in rural areas should pay for the
higher cost of installation through higher
broadband bills
I would be willing for my company's broadband
bill to increase so that businesses in rural areas
can access the same quality of broadband
% Agree % Disagree
Q. To what extent do
you agree or disagree
with the following
statements…
Ranked by % agree/disagree
DIGITAL
Source: Ipsos MORI Base: 98 Captains of Industry, Sept-Dec 2018

10. 10
We work with transport and infrastructure
leaders to provide community, customer, and
stakeholder insights to support infrastructure
design, delivery, marketing, corporate
reputation and impact evaluation.
We cover all sectors including aviation, digital,
energy, housing, transport and utilities, using
multiple methods and innovative approaches to
collect insights and support improvement
IPSOS MORI
INFRASTRUCTURE
TRANSPORT &
ben.marshall@ipsos.com

11. 11
Captains of Industry – Infrastructure, 2016-2017
Public – Global Infrastructure Index, 2017
Public – Global Infrastructure Index, 2016
http://www.infrastructure-intelligence.com/article/oct-2017/rail-
overtakes-housing-top-infrastructure-priority
http://www.infrastructure-intelligence.com/article/oct-
2016/infrastructure-plans-%E2%80%93-public-says-
%E2%80%9Cget-it-do-it-right%E2%80%9D
https://www.ipsos.com/ipsos-mori/en-uk/rail-joins-housing-top-
infrastructure-priorities-britons
https://www.ipsos.com/ipsos-mori/en-uk/captains-join-public-
prioritising-housing-infrastructure
https://www.ipsos.com/ipsos-mori/en-uk/do-more-poll-shows-
britons-behind-action-infrastructure
Public – Global Infrastructure Index, 2018
https://www.ipsos.com/ipsos-mori/en-uk/majority-britons-
believe-not-enough-being-done-meet-infrastructure-needs
FURTHER INFORMATION
http://www.infrastructure-intelligence.com/article/nov-
2018/infrastructure%E2%80%99s-image-problem-and-five-
things-change
https://www.ipsos.com/ipsos-mori/en-uk/transport-block-
business-say-captains-industry