The latest Halifax Housing Market Confidence Tracker – undertaken by Ipsos MORI shortly after last month’s Autumn Statement – finds 67% of the public expecting the average UK house price to rise throughout 2015. Fulldata: https://www.ipsos-mori.com/researchpublications/researcharchive/3503/Public-expect-further-house-price-rises-in-2015.aspx

1. © Ipsos MORI
Paste co-
brand logo
here
Ipsos MORI SlideShare summary of findings & trends
23/12/2014
Q4 2014
Q3 2014

2. © Ipsos MORI
House Price Outlook (HPO)
* benchmark given = £186,135 (source: Halifax HPI October 2014)
% mentioning
Q. …Do you think the average property price in the UK will be higher or lower in 12
months time or will it be the same? [respondents given average UK house price*]
4
33
24
7 3
20
Lower by
15% or
more
Lower
by 10%-
15%
Lower
by 5%-
10%
Lower
but less
than 5%
lower
The
same
Higher
but less
than 5%
higher
Higher
by 5%-
10%
Higher
by 10%-
15%
Higher
by 15%
or more
7
Don’t
know
Lower Higher
* * 1
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,970 GB adults 16+, 5-21 December 2014

3. © Ipsos MORI
+9
-2
+7
+19
+15 +15
+20
+33
+40
+64 +66 +65 +66
+62
+57
+62
-20
0
20
40
60
80
HPO – balance of % higher minus % lower (+)
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? [respondents given average UK house price sourced from Halifax HPI]
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,000-2,000 British adults 16+
House Price Outlook trend

4. © Ipsos MORI
+9
-2
+7
+19 +15 +15
+20
+33
+40
+64 +66 +65 +66 +62
+57
+62
-28
-32
-48
-14
-32
-9 -6
-19
0
+23
+15
+23
+29
+24
+19 +19
-60
-40
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13Dec-13 Mar-14 Jul-14 Sep-14Nov-14Dec-14
HPO
EOI
HPO – balance of % higher minus % lower
EOI – balance of % improve minus % get worse
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Do you think the general economic condition of the country will improve, stay the same, or
get worse over the next 12 months? (EOI)
Source: EOI – Ipsos MORI
(measures in advance of HMCT fieldwork)
HPO and EOI trends
Source: HPO – Halifax/Ipsos MORI
Housing Market Confidence Tracker

5. © Ipsos MORI
+9
-2
+7
+19
+15 +15
+20
+33
+40
+64 +66 +65 +66
+62
+57
+62
18
13
10
24
15
11 13
21
30
41
51
56 57 53 51
55
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 Sep-14 Nov-14 Dec-14
HPO
Selling
sentiment
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for
people in general to sell a property?
HPO and selling sentiment
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Selling sentiment –
% agree good time
to sell)
HPO – + balance
of % higher
minus % lower
Base: 1,000-2,000 British adults 16+

6. © Ipsos MORI
‘Higher’ trends
3%
7%
24%
33%
20%
0
5
10
15
20
25
30
35
40
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12Mar-13 Jun-13 Sep-13Dec-13Mar-14 Jul-14 Sep-14Nov-14Dec-14
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
% the same
% < 5% higher
% 5 - 10% higher
% > 15% higher
% 10 - 15% higher
Base: 1,000-2,000 British adults 16+

7. © Ipsos MORI
‘Lower’ trends
0%
1%
4%
20%
0
5
10
15
20
25
30
35
40
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 Sep-14 Dec-14
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
% the same
% < 5% lower
% 5 - 10% lower
% > 15% lower
% 10 - 15% lower
Base: 1,000-2,000 British adults 16+

8. © Ipsos MORI
-80
-60
-40
-20
0
20
40
60
80
Net (±)
Net good time sell
Net good time buy
-43
-63
+18 +17
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for
people in general to buy/sell a property?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
-64
+15
-38
+24
-55
+23
-62
+27
Base: 1,000-2,000 British adults 16+
Apr
2011
Oct
2011
Jan
2012
Mar
2012
June
2012
Oct
2012
Dec
2012
+20
-58
+25
-42
Mar
2013
+27
-26
June
2013
Sept
2013
+12
+35
-6
Dec
2013
Buying and selling sentiment
Mar
2014
+24
+25 +34
+25
+5
Jul
2014
+11
+19
Sept
2014
+26
+24
+14
+25
Nov
2014
Dec
2014

9. © Ipsos MORI
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to buy/sell a property?
Good time buy/
good time sell
16% 15%
39%
15%
Buying/selling sentiment combined
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,970 GB adults 16+, 5-21 December 2014
Good time buy/
bad time sell
Bad time buy/
good time sell
Bad time buy/
bad time sell
0 0 +4 -5
+ change vs November 2014

10. © Ipsos MORI
59%
higher
Regional dimension: house prices
Q. Do you think the average property price in the UK will be higher or lower in 12
months time or will it be the same?
Source: Ipsos MORI for Halifax
67%
higher
GB London
South
England
74%
higher
North
England
75%
higher
5%
lower
Base: 1,970 GB adults 5-21 December 2014, including 357 in London, 289 South England (SE, SW), 557 North England (NW, NE, Y&H)
and 296 in the Midlands.
67%
higher
Midlands
8%
lower
4%
lower
6%
lower
5%
lower

11. © Ipsos MORI
Regional buying sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to buy a property?
Source: Ipsos MORI for Halifax
GB London
South
England
North
England Midlands
37%
bad time
44/45%
bad/good time
56%
good time
65%
good time
16%
bad time
30%
bad time
30%
bad time
Base: 1,970 GB adults 5-21 December 2014, including 357 in London, 289 South England (SE, SW), 557 North England (NW, NE, Y&H)
and 296 in the Midlands.
54%
good time
55%
good time

12. © Ipsos MORI
60%
good time
Regional selling sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to sell a property?
Source: Ipsos MORI for Halifax
31%
bad time
GB London
South
England
North
England
Midlands
55%
good time
47%
28%
bad time
37%
bad time
Base: 1,970 GB adults 5-21 December 2014, including 357 in London, 289 South England (SE, SW), 557 North England (NW, NE, Y&H)
and 296 in the Midlands.
33%
bad time
55%
good time
27%
bad time
55%
good time

13. © Ipsos MORI
PRS rent expectations (PRS renters)
8%
53%
32%
3%
0
10
20
30
40
50
60
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 Sep-14 Dec-14
Q. What do you think will happen to the rents tenants are charged by private landlords that is individuals and
companies in the private sector (i.e. not local councils and housing associations). Taking your answer from
this screen and regardless of whether or not you rent your home, do you think that private rents will be
higher, lower, or will they be the same in 12 months time?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: c300-400 private renters
% a little higher
% the same
% a lot higher
% a lot/little lower

14. © Ipsos MORI
61%
50%
36%
29%
24%
13%
13%
7%
7%
4%
2%
2%
Raise deposit
Job security
Household finances
Rising property prices
Availability of mortgages
Concerns - interest rate rises
Fees and costs of buying a house
Shortage of property for sale
Shortage of the right type of property
Level of stamp duty / taxation
Falling property prices
Don't know
Q. Now thinking about the current situation, which 2 or 3 of these, if any, do you
think are the main barriers to people in general being able to buy a property?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Barriers to buying
Change +
+4
+3
-3
+3
+2
-6
0
+2
0
0
0
0
Base: 1,970 GB adults 16+, 5-21 December 2014

15. © Ipsos MORI
0
20
40
60
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 Sep-14 Dec-14
% job security % finances % rises in interest rates % rising property prices
% raise enough deposit % mortages % shortage want to live % shortage want to buy
% falling property prices % fees and costs % stamp duty/taxation
Q5. Now thinking about the current situation, which 2 or 3 of these, if any, do you think
are the main barriers to people in general being able to buy a property?
Barriers to buying – trend data
61%
50%
36%
29%
24%
13%
7%
2%
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: c.2,000 British adults 16+
4%

16. © Ipsos MORI
Paste co-
brand logo
here
ben.marshall@ipsos.com | 020 7347 3461
elizabeth.copp@ipsos.com | 020 7347 3165
23/12/2014© Ipsos MORI