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Hearts and Minds: Misperceptions of the military

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Ipsos MORI and King’s College London are releasing a new international survey that highlights what the public in Britain, the US, France, Australia and Canada get right and wrong about the military and the armed forces.

Publié dans : Actualités & Politique
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Hearts and Minds: Misperceptions of the military

  1. 1. HEARTS AND MINDS: MISPERCEPTIONS AND THE MILITARY
  2. 2. Welcome Sir Simon Wessely
  3. 3. Perils of Perception Bobby Duffy
  4. 4. 4 Version 2| Kings use only© Ipsos MORI 4Unique survey… • …on perceptions of the military compared with “reality” • …in 5 countries: Australia, Canada, France, Great Britain and the US • 5,010 interviews conducted 24 April-8 May 2015 • Online, so only representative up to 65 years • Misperceptions, and shifts between mental image of “Hero, Victim, Villain” seen throughout • But in more accurate than expected on some aspects…
  5. 5. 5 Version 2| Kings use only© Ipsos MORI 5Extraordinary misperceptions on other issues… in UK we think… 16% of teenagers give birth each year 21% of the population is Muslim …US think 24% (actual 3%) …French think 31% (actual 8%) (actual 3%) (actual 5%)
  6. 6. 6 Version 2| Kings use only© Ipsos MORI 6 3 themes… 1. All countries overestimate the proportion of government budgets that go to the armed forces…
  7. 7. 7 © Ipsos MORI Version 2| Kings use only Out of every 100 [..] spent by [..] government, how many [..] do you think goes to funding the military? …but there are some big differences between them… Base: 1,000 French people, Canadians, Americans, and Australians, and 1,010 Britons Source: Ipsos Global @dvisor and World Bank database 2012 18 7 6 5 5 31 19 24 28 12 The US Australia Canada France Great Britain Actual spend (% total spend) Public average estimate (%) £83bn v £33bn…
  8. 8. 8 © Ipsos MORI Version 2| Kings use only 8 And many still see Britain as a relatively big spender…
  9. 9. 9 © Ipsos MORI Version 2| Kings use only Q. Still thinking about how many Pounds out of 100 spent by the British government go towards funding the Armed Forces, do you think the governments in the following countries currently spend more, less or about the same as Britain on their Armed Forces? 72% 67% 58% 25% 21% 21% 17% 6% 8% 8% 33% 25% 27% 17% 10% 11% 19% 26% 38% 36% 48% 12% 14% 15% 16% 16% 16% 17% United States Russia Israel France Canada Australia Norway More About the same Less Don't know Source: Ipsos Global @dvisor and World Bank Database 2012 +12.3pp +1.1pp +10pp -1.1pp -0.5pp +1.2pp +9.7pp Country minus British spending We see ourselves as spending proportionally more than Canada and Australia… Base: 1,010 Britons
  10. 10. 10 © Ipsos MORI Version 2| Kings use only 10…mirrored in external image: 36% of Australians think we spend more than them… 37% of Canadians think we spend more than them… …even 38% of Americans think we spend same as or more than them
  11. 11. 11 © Ipsos MORI Version 2| Kings use only 11 People more accurate on trends in numbers of armed forces personnel…
  12. 12. 12 © Ipsos MORI Version 2| Kings use only Q. I'd like you to think about the number of active duty personnel, not including reserve forces, currently serving in [...] Armed Forces, compared to that of 10 years ago. Which of the following statements comes closest to your view? The total number of personnel in the Armed Forces has... …although this hides wide variation 2% 3% 6% 9% 17% 24% 19% 20% Increased more than 30% Increased between 21- 30% Increased between 11 - 20% Increased between 0%- 10% Decreased btween 0% - 10% Decreased between 11- 20% Decreased between 21 - 30% Decreased more than 30% Base: 1,010 Britons Source: Ipsos Global @dvisor and World Bank Database 2012 Actual change: -19.6% Average guess: -13.4%
  13. 13. 13 © Ipsos MORI Version 2| Kings use only 13 2. British public significantly overestimate some negative outcomes for personnel… For example, PTSD…
  14. 14. 14 © Ipsos MORI Version 2| Kings use only 1% 2% 6% 21% 65% Much less common in the armed forces Slightly less common in the armed forces About the same in both the armed forces and general public Slightly more common in the armed forces Much more common in the armed forces Q. How common do you think Post Traumatic Stress Disorder is, an anxiety disorder caused by very stressful, frightening or distressing events, within those currently serving in the Armed Forces when compared to the general population? We think PTSD it is MUCH more common among service personnel than general public… Source: Ipsos Global @dvisor and The King’s Centre for Military Health Research: A fifteen year report (2010)) 6% Don’t know Base: 1,010 Britons …although higher for reservists and those in combat
  15. 15. 15 © Ipsos MORI Version 2| Kings use only 15 And this is a common perception internationally: % thinking MUCH more common… • US: 62% • Canada: 59% • Australia: 56% • France: 32%
  16. 16. 16 © Ipsos MORI Version 2| Kings use only 8% 26% 53% Lower About the same Higher Q. Do you think the rate of suicide amongst those within the Armed Forces is higher, lower or about the same when compared to those in the general public? Similar pattern on suicide rates… Base: 1,010 Britons Source: Ipsos Global @dvisor and Ministry of Defence (2015) 13% Don’t know …although higher among 16-19 year old males
  17. 17. 17 © Ipsos MORI Version 2| Kings use only 15% 32% 40% Lower About the same Higher Q. Thinking about people who are homeless, meaning those living on the streets, do you think that former members of the Armed Forces are more likely, less likely or about as likely to be homeless as the population in general? …and on homelessness Base: 1,010 Britons 13% Don’t know Source: Ipsos MORI and British Legion (2010)
  18. 18. 18 © Ipsos MORI Version 2| Kings use only 18 But the public are more accurate or even underestimate the challenges facing personnel on other issues… For example, anxiety and depression…
  19. 19. 19 © Ipsos MORI Version 2| Kings use only 1% 4% 16% 39% 32% Much less common in the armed forces Slightly less common in the armed forces About the same in both the armed forces and general public Slightly more common in the armed forces Much more common in the armed forces Q. How common do you think Common Mental Disorder is, such as depression and anxiety, within those who currently serve in the Armed Forces when compared to the general public? Common Mental Disorder is twice as common in the Armed Forces in Britain… Source: Ipsos Global @dvisor; Goodwin, L, et al, Are common mental disorder more prevalent in the UK serving military compared to the general working population, Psychological Medicine, 45 (9), pp 1881-1891 8% Don’t know Base: 1,010 Britons Again, similar pattern in other countries, except France…
  20. 20. 20 © Ipsos MORI Version 2| Kings use only 5% 11% 23% 34% 17% Much less common in the armed forces Slightly less common in the armed forces About the same in both the armed forces and general public Slightly more common in the armed forces Much more common in the armed forces Q. How common do you think high risk drinking is among individuals within the Armed Forces when compared to the general public? Public most likely to think high risk drinking is slightly more common in the Armed Forces… Source: Ipsos MORI and Fear, N, et al, (2007) Patterns of drinking in the UK Armed Forces, Addiction, 102, pp1749-1759 11% Don’t knowBase: 1,010 Britons Gen population: 38% of Males; 16% of Females Military: 67% of Males; 49% of Females
  21. 21. 21 © Ipsos MORI Version 2| Kings use only 21 3. But overall our views of the armed forces and soldiers are still positive…
  22. 22. 22 © Ipsos MORI Version 2| Kings use only Q. How favourable or unfavourable is your overall opinion of the following… Not quite as high as fire fighters and healthcare professionals, but above many others… 30% 36% 41% 32% 40% 31% 33% 38% 38% 38% 42% 57% 45% 39% 56% 34% 41% 32% 30% 19% 31% 17% Somewhat favourable Very favourable Base: Split sample: 493 Britons answered the question about institutions and another 517 answered the question about individuals Source: Ipsos Global @dvisor Fire Brigade Police Force Policemen/women Healthcare system Doctors Nurses Armed Forces Soldiers Schools Teachers Fire Fighters
  23. 23. 23 © Ipsos MORI Version 2| Kings use only Q. How favourable or unfavourable is your overall opinion of the following… …and much higher than a number of other professions 14% 17% 7% 15% 7% 11% 2% 3% 2% 2% 1% 3% Somewhat favourable Very favourable Base: Split sample: 493 Britons answered the question about institutions and another 517 answered the question about individuals Source: Ipsos Global @dvisor Banks Bankers Media Journalists Parliament Politicians
  24. 24. 24 © Ipsos MORI Version 2| Kings use only British Armed Forces mid-table compared with the other countries… Source: Ipsos Global @dvisor Q. How favourable or unfavourable is your overall opinion of the following… Base: Split sample: 520 Australians, 495 Canadians, 497 French people, 493 Britons and 497 Americans answered the question about institutions, and another 408 Australians, 505 Canadians, 503 French people, 517 Britons and 503 Americans answered the question about individuals 40% 39% 33% 28% 33% 31% 34% 28% 30% 23% 11% 13% 26% 39% 32% 41% 28% 47% 37% 57% Armed Forces Soldiers Armed Forces Soldiers Armed Forces Soldiers Armed Forces Soldiers Armed Forces Soldiers Somewhat favourable Very favourable The US Australia Canada France Great Britain
  25. 25. 25 © Ipsos MORI Version 2| Kings use only 25 Overall… • Nuanced picture of armed forces – Hero, Victim, Villain played out in perceptions vs “reality” • Not really contradictions: mental image not fixed • What causes misperceptions? • Maths • Heuristics/biases – including emotional innumeracy: we overestimate what worries us, as much as we worry because we overestimate • Media/entertainment/campaigns have important role: but international basis shows not a British tabloid effect – more how we remember information • Difficult balance to get right: misperceptions stick
  26. 26. Response Christopher Dandeker
  27. 27. Response Laura Goodwin
  28. 28. Response Helen McCartney
  29. 29. Q&A

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