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Global @dvisor
The Economic Pulse of the World
Citizens in 24 Countries Assess the Current State of their
Country’s Economy for a Total Global Perspective




                                     A Global @dvisory – October 2012 – G@37
                                                         The Economic Pulse
These are the findings of the Global @dvisor Wave 37 (G@37),
                 an Ipsos survey conducted between September 4th and September 18th, 2012.



    SURVEY METHOD                          COUNTRIES                             SAMPLE                             WEIGHTING


• The survey instrument is         • The countries reporting herein   • For the results of the survey an   • Weighting was then employed
  conducted monthly in 24 core       are Argentina, Australia,          international sample of 18,680       to balance demographics and
  countries around the world via     Belgium, Brazil, Canada,           adults aged 18-64 in the US          ensure that the sample's
  the Ipsos Online Panel system.     China, France, Germany,            and Canada, and age 16-64 in         composition reflects that of the
                                     Great Britain, Hungary, India,     all other countries, were            adult population according to
                                     Indonesia, Italy, Japan,           interviewed. Approximately           the most recent country
                                     Mexico, Poland, Russia, Saudi      1000+ individuals participated       Census data, and to provide
                                     Arabia, South Africa, South        on a country by country basis        results intended to
                                     Korea, Spain, Sweden, Turkey       via the Ipsos Online Panel with      approximate the sample
                                     and the United States of           the exception of Argentina,          universe. A survey with an
                                     America.                           Belgium, Indonesia, Mexico,          unweighted probability sample
                                                                        Poland, Russia, Saudi Arabia,        of this size and a 100%
                                                                        South Africa, South Korea,           response rate would have an
                                                                        Sweden and Turkey, where             estimated margin of error of +/-
                                                                        each have a sample                   3.1 percentage points for a
                                                                        approximately 500+. In China,        sample of 1,000 and an
                                                                        India and South Africa the           estimated margin of error of +/-
                                                                        samples are slightly more            4.5 percentage points 19 times
                                                                        educated and educated                out of 20 per country of what
                                                                        compared to the average              the results would have been
                                                                        citizen.                             had the entire population of
                                                                                                             adults in that country had been
                                                                                                             polled. All sample surveys and
                                                                                                             polls may be subject to other
                                                                                                             sources of error, including, but
                                                                                                             not limited to coverage error,
                                                                                                             and measurement error.




                                                                                A Global @dvisory – October 2012 – G@37                         2
                                                                                                           The Economic Pulse
Analytic Components…
 There are three analytic components that make up the findings of this monthly Economic Pulse report.
  Each question is tracked and analyzed from questions dealing with:

            The currently perceived macroeconomic state of
            the respondent’s country:

            • Thinking about our economic situation, how would you describe the current
              economic situation in [insert country]? Is it very good, somewhat good, somewhat
              bad or very bad?


             The currently perceived state of the local economy:

            • Rate the current state of the economy in your local area using a scale from 1 to 7,
              where 7 means a very strong economy today and 1 means a very weak economy.


             A six month outlook for the local economy:

            • Looking ahead six months from now, do you expect the economy in your local
              area to be much stronger, somewhat stronger, about the same, somewhat weaker, or
              much weaker than it is now?

                                                              A Global @dvisory – October 2012 – G@37    3
                                                                                    The Economic Pulse
The Top Line Summary




  Global @dvisor
           A Global @dvisory – October 2012 – G@37
                               The Economic Pulse
                                                     4
Global Average of National Economic Assessment (37%)
       Down One Point

 The average global economic assessment of national economies surveyed in 24
  countries takes a turn this month as 37% of global citizens rate their national
  economies to be ‘good’, one point lower than the previous two waves.

 A substantial margin continues to exist at the top of the global ratings between global
  leader Saudi Arabia (80%) and runners-up Germany (68%), Canada (66%), Sweden
  (65%) and Australia (62%). Only a handful of those in Hungary (4%) rate their national
  economies as ‘good’, followed by Spain (4%), France (6%), Italy (6%) and Japan
  (11%).

 Countries with the greatest improvements in this wave: South Korea (24%, + 7pts),
  Brazil (56%, + 5pts), Mexico (34%, + 5pts), China (58%, + 5pts), Australia (62%, +
  3pts) and Russia (31%, + 3pts).

 Countries with the greatest declines: Sweden (65%, -16pts), India (58%, -10pts),
  South (Africa (31%, -7pts), Turkey (50%, -6pts) and Indonesia (40%, -6pts).




                                                     A Global @dvisory – October 2012 – G@37   5
                                                                         The Economic Pulse
Global Average of Local Economic Assessment (27%)
       Unchanged Since Last Month

 Global citizens were also asked to assess their local economies, resulting in a global
  aggregate assessment of three in ten (27%) who agree the state of the current
  economy in their local area is ‘good’. This is unchanged from last sounding.
  Every geographic region has seen a decline this wave except for Asia Pacific
  (unchanged at 29%).

 The top countries ranking on this measure sit at each other’s heels. China (51%) may
  be at the top but Germany (47%), Saudi Arabia (47%), Canada (46%) follow closely.

 Only a small minority of those in Hungary (7%), Spain (7%), Japan (8%) and Italy (9%)
  assess their local economies as good, placing them at the bottom of the global
  ranking.

 Countries with the greatest improvements in this wave: Mexico (24%, + 5pts), South
  Korea (17%, + 4pts), Belgium (22%, + 3pts) and Australia (41%, + 3pts).

 Countries with the greatest declines: Sweden (44%, -11pts), United (States (23%, -
  5pts), Brazil (36%, -5pts), India (43%, -5pts), Indonesia (26%, -3pts) and South (Africa
  (23%, -3pts).

                                                     A Global @dvisory – October 2012 – G@37   6
                                                                         The Economic Pulse
Global Average of Future Outlook for Local Economy
       Also Unchanged: 23%

 When asked to look to the future, one quarter (23%) believe their local economy
  will be stronger six months from now, consistent with last month sounding.

 Each month, a strong majority of Brazilians (70%) indicate they predict their local
  economies will be stronger. In the runners up on this metric, only half say they have
  this prediction: India (48%), Saudi (Arabia (46%), Mexico (43%) and Argentina (41%).

 At the other end, only a small minority of French respondents (4%) say their future
  local economy will be strong, joined at the bottom of the list by Hungary (5%), Japan
  (7%), Poland (8%) and Great (Britain (9%).

 Countries with the greatest improvements in this wave: Brazil (70%, + 5pts), Russia
  (17%, + 4pts), Mexico (43%, + 2pts), Belgium (10%, + 2pts), Sweden (16%, + 2pts)
  and United States (30%, + 2pts).

 Countries with the greatest declines: South (Africa (11%, -11pts), India (48%, -5pts),
  China (32%, -4pts), Poland (8%, -3pts) and Germany (14%, -2pts).




                                                     A Global @dvisory – October 2012 – G@37   7
                                                                         The Economic Pulse
1. National Economic Assessments: Countries at
                         a Glance Compared to the Last Wave…
                       Those Countries Where the Local Area Economic Assessment…
                                                                                                has experienced a
                           is                                has experienced an                                                   is
                                                                                                    DECLINE
                       HIGHEST                                 IMPROVEMENT                                                    LOWEST
                                                                                                    since last
                      this month                             since last sounding                                             this month
                                                                                                    sounding
                       Saudi Arabia            80%                 South Korea             7         Sweden      16          Hungary     4%
                            Germany            68%                           China         5            India    10             Spain    4%
                               Canada          66%                           Brazil        5     South Africa    7            France     6%
                              Sweden           65%                         Mexico          5          Turkey     6               Italy   6%
                             Australia         62%                      Australia          3       Indonesia     6             Japan     11%
                                                                            Russia         3     Saudi Arabia    4       Great Britain   14%
                                                                       Argentina           2          Poland     3            Poland     19%
                                                                          Canada           1          France     3
                                                                         Belgium           1    United States    2
                                                                                Italy      1        Germany      1
                                                                                                      Hungary     1




Rate the current state of the economy in your local area using a scale from 1 to 7,
where 7 means a very strong economy today and 1 means a very weak economy                        A Global @dvisory – October 2012 – G@37         8
                                                                                                                        The Economic Pulse
1. National Economic Assessment: Regions at
                        a Glance Compared to the Last Wave…



                                                                                                                            CHANGE
                     REGION                                                                            NET
                                                                                                                           (since last
                     (in descending order by NET)                                                     ‘Good’
                                                                                                                           sounding)
                                                          Middle East/Africa                             54%                  5%
                                                                                 BRIC                    51%                  1%
                                                                 North America                           46%                   N/C
                                                                             LATAM                       42%                  4%
                                                                                APAC                     41%                  1%
                                                                 G-8 Countries                           28%                  1%
                                                                             Europe                      25%                  2%




Thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
                                                                                                           A Global @dvisory – October 2012 – G@37   9
                                                                                                                               The Economic Pulse
2. Local Economic Assessment: Countries at
                          a Glance Compared to the Last Wave…
                       Those Countries Where the Local Area Economic Assessment…
                                                                                              has experienced a
                           is                                has experienced an                                                 is
                                                                                                  DECLINE
                       HIGHEST                                 IMPROVEMENT                                                  LOWEST
                                                                                                  since last
                      this month                             since last sounding                                           this month
                                                                                                  sounding
                                  China        51%                         Mexico        5         Sweden      11          Hungary     7%
                            Germany            47%                 South Korea           4            India    5              Spain    7%
                       Saudi Arabia            47%                      Australia        3           Brazil    5             Japan     8%
                               Canada          46%                       Belgium         3    United States    5               Italy   9%
                              Sweden           44%                        Canada         2       Indonesia     3            France     13%
                                   India       43%                Great Britain          2     South Africa    3       Great Britain   16%
                             Australia         41%                           Spain       2          Turkey     2            Poland     16%
                                                                             China       1          Poland     2            Russia     17%
                                                                                                     France     2        South Korea    17%
                                                                                                   Germany      1
                                                                                                Saudi Arabia    1
                                                                                                    Hungary     1




Rate the current state of the economy in your local area using a scale from 1 to 7,
where 7 means a very strong economy today and 1 means a very weak economy                      A Global @dvisory – October 2012 – G@37         10
                                                                                                                      The Economic Pulse
2. Local Economic Assessment: Regions at
                          a Glance Compared to the Last Wave…




                     REGION                                                               NET                        CHANGE
                     (in descending order by NET)                                       ‘Strong’                (since last sounding)
                                                                                      Top 3 Box (5-6-7)

                                                                     BRIC                  37%                          2%
                                             Middle East/Africa                            35%                          2%
                                                    North America                          34%                          2%
                                                                    APAC                   29%                           N/C
                                                                  LATAM                    27%                          1%
                                                     G-8 Countries                         22%                          1%
                                                                 Europe                    20%                          1%




Rate the current state of the economy in your local area using a scale from 1 to 7,
where 7 means a very strong economy today and 1 means a very weak economy                           A Global @dvisory – October 2012 – G@37   11
                                                                                                                        The Economic Pulse
3. Six Month Outlook on the Local Economy: Countries
                          at a Glance Compared to the Last Wave…

           Countries where the Assessment of the Local Economic Strengthening …

                       is                               has experienced an                           has experienced a                  is
                   HIGHEST                                IMPROVEMENT                                    DECLINE                    LOWEST
                  this month                            since last sounding                         since last sounding            this month
                           Brazil       70%                             Brazil                5      South Africa      11           France     4%
                            India       48%                            Russia                 4             India      5           Hungary     5%
                Saudi Arabia            46%                           Mexico                  2            China       4             Japan     7%
                         Mexico         43%                  United States                    2           Poland       3            Poland     8%
                     Argentina          41%                          Sweden                   2         Germany        2       Great Britain   9%
                           China        32%                         Belgium                   2     Saudi Arabia       1           Belgium     10%
                     Indonesia          31%                       Argentina                   1        Indonesia       1       South Africa    11%
                                                                       Turkey                 1         Hungary        1              Spain    12%
                                                                      Canada                  1                                         Italy   13%
                                                              South Korea                     1                                    Germany      14%
                                                                           Italy              1




Looking ahead six months from now, do you expect the economy in your local area to be
much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?     A Global @dvisory – October 2012 – G@37          12
                                                                                                                              The Economic Pulse
3. Six Month Outlook on Local Economy: Regions at
                        a Glance Compared to Last Wave…



                       REGION                                                                     NET                      CHANGE
                       (in descending order by NET)                                            ‘Stronger’             (since last sounding)

                                                                    LATAM                           51%                       2%
                                                                       BRIC                         42%                        N/C
                                                Middle East/Africa                                  28%                       4%
                                                       North America                                24%                       2%
                                                                      APAC                          24%                        N/C
                                                       G-8 Countries                                14%                       1%
                                                                   Europe                           10%                        N/C




Looking ahead six months from now, do you expect the economy in your local area to be
much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?    A Global @dvisory – October 2012 – G@37   13
                                                                                                                         The Economic Pulse
DETAILED FINDINGS




          A Global @dvisory – October 2012 – G@37   14
                              The Economic Pulse
 Assessing The Current Economic
      Situation …



          …in Their Country




Detailed Tables B.3
                              A Global @dvisory – October 2012 – G@37   15
                                                  The Economic Pulse
Global Citizens Assess the Current Economic Situation in their
                     Country as “Good”
                                ‘Very Good / Somewhat Good’
                       Total                                                 37%
              Saudi Arabia                                                                                         80%
                  Germany                                                                                    68%
                    Canada                                                                               66%
                   Sweden                                                                                65%
                  Australia                                                                            62%
                      China                                                                       58%
                       India                                                                      58%
                      Brazil                                                                     56%
                     Turkey                                                                50%
                 Indonesia                                                      40%
                 Argentina                                                  36%
                   Belgium                                                  36%
                    Mexico                                               34%
                     Russia                                           31%
              South Africa                                            31%
             United States                                      26%
              South Korea                                    24%
                     Poland                            19%
              Great Britain                      14%
                      Japan                   11%
                     France             6%
                        Italy           6%
                   Hungary           4%
                      Spain          4%

Now thinking about our economic situation, how would you describe the current economic
situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?           A Global @dvisory – October 2012 – G@37    16
                                                                                                                         The Economic Pulse
Global Average Tracked - Global Citizens Assess the Current
                                Economic Situation in their Country as “Good”:…                                                                                                                                                                                                                                                 1

                                                                                                                                                   Total Good
     70%


     60% 56% 55%


     50%                        45%
                                                                                                                                42% 41% 41%
                                                                                                    40% 41% 40%                                             40% 41%                    40% 41% 40% 40%
                                                           38% 38% 39% 39%                                                                                                    38%                                           38% 39% 38% 39% 38% 39% 39% 39% 38% 37% 37% 38% 38% 37%
     40%                                 32%
                                                  29%
     30%


     20%


     10%


       0%                                                                                                                                                                     Mar/11




                                                                                                                                                                                                                                                                                            Mar/12
                       Oct/07




                                                                                                                                 Oct/10




                                                                                                                                                                                                                                               Oct/11
                                         Nov/08




                                                                                                                                          Nov/10




                                                                                                                                                                                                                                                        Nov/11
                                                                                                                                                            Jan/11




                                                                                                                                                                                                                                                                          Jan/12
                                                                                  May/10
                                                            Nov/Jan/10




                                                                                           Jun/10




                                                                                                                                                                     Feb/11




                                                                                                                                                                                                 May/11
                                                                                                                                                                                                          Jun/11




                                                                                                                                                                                                                                                                                   Feb/12




                                                                                                                                                                                                                                                                                                              May/12
                                                                                                                                                                                                                                                                                                                       Jun/12
                                                                                                     Jul/10




                                                                                                                                                                                                                   Jul/11




                                                                                                                                                                                                                                                                                                                                Jul/12
                                                                                                                       Sep/10




                                                                                                                                                   Dec/10




                                                                                                                                                                                                                                      Sep/11




                                                                                                                                                                                                                                                                 Dec/11




                                                                                                                                                                                                                                                                                                                                                  Sep/12
                                                                                                              Aug/10




                                                                                                                                                                                                                             Aug/11




                                                                                                                                                                                                                                                                                                                                         Aug/12
              Apr/07


                                Apr/08


                                                  Apr/09


                                                                         Apr/10




                                                                                                                                                                                        Apr/11




                                                                                                                                                                                                                                                                                                     Apr/12
Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
                                                                                                                                                                                                               A Global @dvisory – October 2012 – G@37                                                                                                     17
                                                                                                                                                                                                                                                                                     The Economic Pulse
For All Countries Tracked: Citizens Assess the
                   Current Economic Situation in their Country as “Good”
                             Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
                                                        Is it very good, somewhat good, somewhat bad or very bad?
                 Aug   Sep   Oct   Nov   Dec   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep
                 ‘10   ‘10   ‘10   ‘10   ‘10   ‘11   ‘11   ‘11   ‘11   ‘11   ‘11   ‘11   ‘11   ‘11   ‘11   ‘11   ‘11   ‘12   ‘12   ‘12   ‘12   ‘12   ‘12   ’12   ’12   ’12
   Argentina     36% 38% 35% 42% 39% 45% 41% 43% 46% 46% 47% 50% 50% 59% 54% 55% 52% 55% 47% 51% 38% 45% 34% 37% 34% 36%
    Australia    72% 77% 78% 74% 75% 78% 72% 70% 70% 73% 66% 64% 56% 61% 62% 67% 68% 70% 66% 62% 64% 61% 61% 58% 59% 62%
    Belgium      33% 36% 29% 28% 31% 34% 39% 36% 41% 40% 42% 41% 37% 31% 25% 24% 19% 22% 16% 24% 21% 28% 29% 34% 35% 36%
       Brazil    60% 58% 66% 64% 62% 56% 61% 53% 52% 51% 51% 53% 52% 55% 55% 59% 56% 62% 63% 54% 59% 49% 52% 58% 51% 56%
     Canada      65% 68% 63% 63% 62% 68% 68% 64% 68% 69% 69% 72% 73% 66% 66% 62% 63% 65% 65% 64% 62% 62% 62% 63% 65% 66%
       China     77% 75% 79% 74% 72% 74% 73% 67% 75% 68% 68% 66% 61% 65% 65% 62% 55% 64% 72% 71% 62% 63% 60% 67% 53% 58%
      France     12% 10% 10% 12% 12% 11% 10% 10%                 8%    11% 12%     8%    12%   7%    6%    7%    5%    6%    7%    9%    9%    9%    9%    8%    9%    6%
    Germany      55% 56% 64% 67% 63% 64% 64% 62% 67% 68% 68% 71% 66% 63% 64% 64% 61% 70% 71% 68% 68% 69% 66% 68% 69% 68%
Great Britain    16% 16% 12% 16% 13% 15% 12%               8%    10% 15% 13% 10% 11% 17% 11% 10%                 8%    13% 10% 14% 12% 10% 12% 11% 14% 14%
    Hungary      11%   7%    13%   7%    6%    3%    5%    3%    6%    5%    6%    5%    4%    4%    2%    3%    2%    2%    3%    4%    4%    3%    4%    3%    5%    4%
        India    80% 82% 88% 88% 87% 76% 77% 73% 76% 73% 71% 62% 69% 69% 75% 69% 68% 65% 74% 79% 72% 70% 58% 60% 68% 58%
   Indonesia     39% 49% 54% 45% 48% 37% 38% 40% 46% 47% 40% 41% 36% 42% 35% 50% 46% 45% 40% 35% 36% 40% 41% 40% 46% 40%
         Italy   17% 14% 16% 11% 14% 11% 14% 12% 10% 14% 10% 10%                         8%    8%    8%    6%    5%    5%    6%    6%    5%    3%    3%    4%    5%    6%
       Japan     8%    7%    8%    6%    9%    6%    8%    8%    7%    9%    8%    8%    6%    8%    6%    7%    8%    8%    9%    9%    8%    9%    9%    7%    11% 11%
      Mexico     22% 23% 25% 20% 25% 25% 33% 22% 25% 27% 29% 34% 33% 25% 28% 32% 30% 24% 29% 31% 33% 28% 28% 32% 29% 34%
      Poland     33% 33% 29% 30% 28% 23% 29% 19% 23% 22% 20% 24% 28% 27% 30% 28% 27% 27% 21% 27% 25% 25% 28% 33% 22% 19%
      Russia     37% 27% 28% 29% 27% 26% 25% 26% 26% 26% 29% 25% 26% 27% 23% 25% 30% 30% 28% 33% 33% 36% 33% 29% 28% 31%
Saudi Arabia     81% 78% 76% 81% 81% 80% 81% 85% 87% 89% 89% 87% 88% 89% 83% 89% 86% 86% 90% 89% 88% 88% 83% 85% 84% 80%
South Africa     45% 41% 46% 41% 51% 45% 45% 40% 41% 43% 42% 38% 39% 34% 39% 32% 32% 42% 40% 36% 35% 33% 38% 39% 38% 31%
South Korea      30% 35% 32% 37% 39% 34% 38% 22% 25% 29% 27% 27% 18% 21% 18% 26% 21% 17% 17% 20% 22% 20% 21% 18% 17% 24%
       Spain     10%   9%    10%   7%    7%    4%    6%    6%    8%    6%    6%    7%    6%    3%    5%    3%    4%    4%    4%    4%    3%    3%    3%    3%    4%    4%
     Sweden      73% 72% 77% 75% 75% 82% 80% 71% 78% 76% 76% 77% 70% 74% 69% 73% 74% 72% 73% 70% 71% 64% 75% 71% 81% 65%
      Turkey     45% 39% 43% 41% 41% 46% 47% 43% 49% 50% 51% 57% 48% 61% 59% 54% 58% 55% 58% 58% 51% 49% 51% 51% 56% 50%
United States    15% 15% 18% 20% 19% 20% 20% 19% 17% 23% 19% 19% 14% 15% 14% 19% 21% 21% 19% 22% 27% 23% 26% 25% 28% 26%

                                                                                                     A Global @dvisory – October 2012 – G@37                                 18
                                                                                                                                         The Economic Pulse
Countries Ranked and Marked By Change In Assessment From Last Month
        (Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert
        country]? Is it very good, somewhat good, somewhat bad or very bad?


                       % Very Good / Somewhat Good

         Total (-1)                                           37%
 South Korea (+7)                               24%
        China (+5)                                                                   58%
        Brazil (+5)                                                                 56%
       Mexico (+5)                                        34%
     Australia (+3)                                                                        62%
       Russia (+3)                                      31%
    Argentina (+2)                                            36%
      Canada (+1)                                                                                66%
     Belgium (+1)                                             36%
          Italy (+1)         6%
Great Britain (N/C)                 14%                              Green marks countries experiencing improvement;
      Japan (N/C)
                                                                     Blue marks countries with no change from last month;
                                  11%
                                                                     Red marks countries experiencing a decline…
       Spain (N/C)         4%
     Germany (-1)                                                                                 68%
      Hungary (-1)         4%
 United States (-2)                               26%
       Poland (-3)                        19%
       France (-3)           6%
 Saudi Arabia (-4)                                                                                        80%
       Turkey (-6)                                                            50%
    Indonesia (-6)                                                  40%
  South Africa (-7)                                     31%
        India (-10)                                                                  58%
     Sweden (-16)                                                                            65%

                                                                              A Global @dvisory – October 2012 – G@37           19
                                                                                                        The Economic Pulse
Countries Ranked by Net Improvement, Decline or No Change Compared to
       Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]?
       Is it very good, somewhat good, somewhat bad or very bad?


-15%          -10%                    -5%                         0%                        5%            10%                    15%

                                              South Korea (+7)                                     7%
                                                      China (+5)                             5%
                                                       Brazil (+5)                           5%
                                                     Mexico (+5)                             5%
                                                   Australia (+3)                      3%
                                                     Russia (+3)                       3%
                                                   Argentina (+2)               2%
                                                     Canada (+1)           1%
                                                    Belgium (+1)           1%
                                                         Italy (+1)        1%
                                             Great Britain (N/C) 0%
                                                     Japan (N/C) 0%
                                                     Spain (N/C) 0%
                                                         -1%          Germany (-1)
                                                         -1%          Hungary (-1)
                                                   -2%                United States (-2)
                                             -3%                      Poland (-3)
                                             -3%                      France (-3)
                                       -4%                            Saudi Arabia (-4)
                               -6%                                    Turkey (-6)
                               -6%                                    Indonesia (-6)
                         -7%                                          South Africa (-7)
          -10%                                                        India (-10)
                                                                      Sweden (-16)

                                                                                    A Global @dvisory – October 2012 – G@37            20
                                                                                                        The Economic Pulse
Assessing the Current Economic Situation by All Regions:
                                                                                                                                                          Very Good / Somewhat Good
       80%


              71%
       70%

           64%
       60% 61%

                                                                                                                                                                                                                                                                                                                                                                                                                                             54%
       50% 51%                                                                                                                                                                                                                                                                                                                                                                                                                               51%

             45%                                                                                                                                                                                                                                                                                                                                                                                                                             46%
                                                                                                                                                                                                                                                                                                                                                                                                                                             42%
       40%                                                                                                                                                                                                                                                                                                                                                                                                                                   41%



       30%
                                                                                                                                                                                                                                                                                                                                                                                                                                             28%
                                                                                                                                                                                                                                                                                                                                                                                                                                             25%
       20%


       10%
                    Apr 2007


                                          Apr 2008
                                                     Nov 2008
                                                                Apr 2009



                                                                                                   Apr 2010




                                                                                                                                                                                Nov 2010




                                                                                                                                                                                                                                       Apr 2011
                                                                           Nov/Jan/10




                                                                                                                                                                                                      Jan 2011




                                                                                                                                                                                                                                                                                                                    Nov 2011


                                                                                                                                                                                                                                                                                                                                          Jan 2012



                                                                                                                                                                                                                                                                                                                                                                           Apr 2012
                                                                                        Mar 2010


                                                                                                              May 2010



                                                                                                                                               Aug 2010




                                                                                                                                                                                                                                                                                                                                                                                                                       Aug 2012
                                                                                                                         Jun 2010




                                                                                                                                                                                                                 Feb 2011
                                                                                                                                                                                                                            Mar 2011


                                                                                                                                                                                                                                                  May 2011



                                                                                                                                                                                                                                                                                   Aug 2011
                                                                                                                                                                                                                                                             Jun 2011
                                                                                                                                    Jul 2010




                                                                                                                                                                                                                                                                        Jul 2011




                                                                                                                                                                                                                                                                                                                                                     Feb 2012
                                                                                                                                                                                                                                                                                                                                                                Mar 2012


                                                                                                                                                                                                                                                                                                                                                                                      May 2012
                                                                                                                                                                                                                                                                                                                                                                                                 Jun 2012
                                                                                                                                                                                                                                                                                                                                                                                                            Jul 2012
                               Oct 2007




                                                                                                                                                          Sep 2010
                                                                                                                                                                     Oct 2010


                                                                                                                                                                                           Dec 2010




                                                                                                                                                                                                                                                                                              Sep 2011
                                                                                                                                                                                                                                                                                                         Oct 2011


                                                                                                                                                                                                                                                                                                                               Dec 2011




                                                                                                                                                                                                                                                                                                                                                                                                                                  Sep 2012
                    North America (Can/US)                                                                                   LATAM                                              Europe                                            APAC                                             G8                               BRIC                                        Middle East/Africa


Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
                                                                                                                                                                                                                                                        A Global @dvisory – October 2012 – G@37                                                                                                                                                    21
                                                                                                                                                                                                                                                                                                                                                     The Economic Pulse
North American (Canada/US) Countries
                                Assessing the Current Economic Situation                                                                                                                                                                                                                                                                                                      N/C
                                                                                                                                                                    Very Good / Somewhat Good
      100%

        90%

        80%
               80%
        70%
                                                                                                                                                                                                                                                                                                                                                                                                   66%
        60%

               47%
        50%

        40%

        30%
                                                                                                                                                                                                                                                                                                                                                                                                   26%
        20%

        10%

         0%
                                                                                                                                                                                                                           Mar/11




                                                                                                                                                                                                                                                                                                                                        Mar/12
                                                                                                                                                                                                                                                                                           Oct/11
                                                                                                                                                                                                                                                                                                    Nov/11


                                                                                                                                                                                                                                                                                                                      Jan/12
                Apr 2007


                                      Apr 2008
                                                 Nov 2008
                                                            Apr 2009




                                                                                                                                                                               Nov 2010




                                                                                                                                                                                                                                             May/11
                                                                                                 Apr 2010




                                                                                                                                                                                                     Jan 2011




                                                                                                                                                                                                                                                      Jun/11




                                                                                                                                                                                                                                                                                                                               Feb/12



                                                                                                                                                                                                                                                                                                                                                          May/12
                                                                                                                                                                                                                                                                                                                                                                   Jun/12
                                                                                                                                                                                                                                                               Jul/11


                                                                                                                                                                                                                                                                                 Sept/11




                                                                                                                                                                                                                                                                                                                                                                            Jul/12
                                                                                      Mar 2010


                                                                                                            May 2010



                                                                                                                                             Aug 2010




                                                                                                                                                                                                                                                                                                             Dec/11




                                                                                                                                                                                                                                                                                                                                                                                              Sep/12
                                                                       Nov/Jan 2010




                                                                                                                       Jun 2010
                                                                                                                                  Jul 2010




                                                                                                                                                                                                                Feb 2011
                                                                                                                                                        Sept 2010
                           Oct 2007




                                                                                                                                                                    Oct 2010


                                                                                                                                                                                          Dec 2010




                                                                                                                                                                                                                                                                        Aug/11




                                                                                                                                                                                                                                                                                                                                                                                     Aug/12
                                                                                                                                                                                                                                    Apr/11




                                                                                                                                                                                                                                                                                                                                                 Apr/12
                                                                                                                                                                                          United States                                               Canada

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
                                                                                                                                                                                                                                                         A Global @dvisory – October 2012 – G@37                                                                                                         22
                                                                                                                                                                                                                                                                                                                                        The Economic Pulse
LATAM Countries
                      Assessing the Current Economic Situation                                                                                                                                                                                                                                                                                          4
                                                                                                                                       Very Good / Somewhat Good
       80%


       70%


       60%
                                                                                                                                                                                                                                                                                                                                                                          56%

       50% 50%

              42%
       40%
                                                                                                                                                                                                                                                                                                                                                                          36%
                                                                                                                                                                                                                                                                                                                                                                          34%
       30%


       20%


       10%


         0%
                                               Nov-08




                                                                                                                                                          Nov-10




                                                                                                                                                                                                                                                                       Nov-11
                                                                                                   May-10
                                                                                 Mar-10



                                                                                                            Jun-10




                                                                                                                                                                                     Feb-11



                                                                                                                                                                                                                May-11




                                                                                                                                                                                                                                                                                                  Feb-12



                                                                                                                                                                                                                                                                                                                             May-12
                                                                                                                                                                                                                                                                                                           Mar-12



                                                                                                                                                                                                                                                                                                                                      Jun-12
                                                                 Nov-09/Jan-10




                                                                                                                     Jul-10




                                                                                                                                                                                              Mar-11



                                                                                                                                                                                                                         Jun-11
                                                                                                                                       Sept-10




                                                                                                                                                                                                                                  Jul-11


                                                                                                                                                                                                                                                    Sept-11




                                                                                                                                                                                                                                                                                                                                               Jul-12
                             Oct-07




                                                                                                                                                 Oct-10


                                                                                                                                                                   Dec-10




                                                                                                                                                                                                                                                              Oct-11


                                                                                                                                                                                                                                                                                Dec-11




                                                                                                                                                                                                                                                                                                                                                                 Sep-12
                                                                                                                                                                            Jan-11




                                                                                                                                                                                                                                                                                         Jan-12
                    Apr-07


                                      Apr-08


                                                        Apr-09



                                                                                          Apr-10




                                                                                                                                                                                                       Apr-11




                                                                                                                                                                                                                                                                                                                    Apr-12
                                                                                                                              Aug-10




                                                                                                                                                                                                                                           Aug-11




                                                                                                                                                                                                                                                                                                                                                        Aug-12
                                                                                                                                                     Brazil                            Argentina                                      Mexico

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
                                                                                                                                                                                                                         A Global @dvisory – October 2012 – G@37                                                                                                                23
                                                                                                                                                                                                                                                                                                       The Economic Pulse
European Countries
                     Assessing the Current Economic Situation                                                                                                                                                                                                                                                                                 2
                                                                                                                                 Very Good / Somewhat Good
        90%


        80%


        70%                                                                                                                                                                                                                                                                                                                                                              68%

              64%                                                                                                                                                                                                                                                                                                                                                        65%
        60% 59%


        50% 50%


        40%
                                                                                                                                                                                                                                                                                                                                                                         36%
        30%
              28%
              27%
        20%                                                                                                                                                                                                                                                                                                                                                              19%
                                                                                                                                                                                                                                                                                                                                                                         14%
        10%
                                                                                                                                                                                                                                                                                                                                                                         6%
                                                                                                                                                                                                                                                                                                                                                                         4%
                                                                 2%
         0%
                                               Nov-08




                                                                                                                                                                                                                                                                     Nov-11
                                                                                                                                                        Nov-10
                                                                                Mar-10


                                                                                                  May-10
                                                                                                           Jun-10




                                                                                                                                                                                   Feb-11
                                                                                                                                                                                            Mar-11


                                                                                                                                                                                                              May-11
                                                                                                                                                                                                                       Jun-11




                                                                                                                                                                                                                                                                                                 Feb-12
                                                                                                                                                                                                                                                                                                          Mar-12


                                                                                                                                                                                                                                                                                                                            May-12
                                                                                                                                                                                                                                                                                                                                     Jun-12
                                                                                                                                                                                                                                Jul-11




                                                                                                                                                                                                                                                                                                                                              Jul-12
                                                                                                                    Jul-10




                                                                                                                                                                                                                                                  Sept-11
                             Oct-07




                                                                                                                                                                 Dec-10




                                                                                                                                                                                                                                                            Oct-11


                                                                                                                                                                                                                                                                               Dec-11




                                                                                                                                                                                                                                                                                                                                                                Sep-12
                                                                                                                                      Sep-10
                                                                                                                                               Oct-10



                                                                                                                                                                          Jan-11




                                                                                                                                                                                                                                                                                        Jan-12
                                                                 Nov/Jan 2010
                    Apr-07


                                      Apr-08


                                                        Apr-09



                                                                                         Apr-10




                                                                                                                                                                                                     Apr-11




                                                                                                                                                                                                                                                                                                                   Apr-12
                                                                                                                                                                                                                                         Aug-11




                                                                                                                                                                                                                                                                                                                                                       Aug-12
                                                                                                                             Aug-10




                    Germany                                  France                                    Spain                           Sweden                                  Great Britain                                      Belgium                                     Italy                       Hungary                                Poland


Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?
Is it very good, somewhat good, somewhat bad or very bad?
                                                                                                                                                                                                                 A Global @dvisory – October 2012 – G@37                                                                                                                       24
                                                                                                                                                                                                                                                                                                 The Economic Pulse
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012
Ipsos Global @dvisor 37: The economic pulse of the world October 2012

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Ipsos Global @dvisor 37: The economic pulse of the world October 2012

  • 1. Global @dvisor The Economic Pulse of the World Citizens in 24 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective A Global @dvisory – October 2012 – G@37 The Economic Pulse
  • 2. These are the findings of the Global @dvisor Wave 37 (G@37), an Ipsos survey conducted between September 4th and September 18th, 2012. SURVEY METHOD COUNTRIES SAMPLE WEIGHTING • The survey instrument is • The countries reporting herein • For the results of the survey an • Weighting was then employed conducted monthly in 24 core are Argentina, Australia, international sample of 18,680 to balance demographics and countries around the world via Belgium, Brazil, Canada, adults aged 18-64 in the US ensure that the sample's the Ipsos Online Panel system. China, France, Germany, and Canada, and age 16-64 in composition reflects that of the Great Britain, Hungary, India, all other countries, were adult population according to Indonesia, Italy, Japan, interviewed. Approximately the most recent country Mexico, Poland, Russia, Saudi 1000+ individuals participated Census data, and to provide Arabia, South Africa, South on a country by country basis results intended to Korea, Spain, Sweden, Turkey via the Ipsos Online Panel with approximate the sample and the United States of the exception of Argentina, universe. A survey with an America. Belgium, Indonesia, Mexico, unweighted probability sample Poland, Russia, Saudi Arabia, of this size and a 100% South Africa, South Korea, response rate would have an Sweden and Turkey, where estimated margin of error of +/- each have a sample 3.1 percentage points for a approximately 500+. In China, sample of 1,000 and an India and South Africa the estimated margin of error of +/- samples are slightly more 4.5 percentage points 19 times educated and educated out of 20 per country of what compared to the average the results would have been citizen. had the entire population of adults in that country had been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. A Global @dvisory – October 2012 – G@37 2 The Economic Pulse
  • 3. Analytic Components…  There are three analytic components that make up the findings of this monthly Economic Pulse report. Each question is tracked and analyzed from questions dealing with: The currently perceived macroeconomic state of the respondent’s country: • Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?  The currently perceived state of the local economy: • Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.  A six month outlook for the local economy: • Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – October 2012 – G@37 3 The Economic Pulse
  • 4. The Top Line Summary Global @dvisor A Global @dvisory – October 2012 – G@37 The Economic Pulse 4
  • 5. Global Average of National Economic Assessment (37%) Down One Point  The average global economic assessment of national economies surveyed in 24 countries takes a turn this month as 37% of global citizens rate their national economies to be ‘good’, one point lower than the previous two waves.  A substantial margin continues to exist at the top of the global ratings between global leader Saudi Arabia (80%) and runners-up Germany (68%), Canada (66%), Sweden (65%) and Australia (62%). Only a handful of those in Hungary (4%) rate their national economies as ‘good’, followed by Spain (4%), France (6%), Italy (6%) and Japan (11%).  Countries with the greatest improvements in this wave: South Korea (24%, + 7pts), Brazil (56%, + 5pts), Mexico (34%, + 5pts), China (58%, + 5pts), Australia (62%, + 3pts) and Russia (31%, + 3pts).  Countries with the greatest declines: Sweden (65%, -16pts), India (58%, -10pts), South (Africa (31%, -7pts), Turkey (50%, -6pts) and Indonesia (40%, -6pts). A Global @dvisory – October 2012 – G@37 5 The Economic Pulse
  • 6. Global Average of Local Economic Assessment (27%) Unchanged Since Last Month  Global citizens were also asked to assess their local economies, resulting in a global aggregate assessment of three in ten (27%) who agree the state of the current economy in their local area is ‘good’. This is unchanged from last sounding. Every geographic region has seen a decline this wave except for Asia Pacific (unchanged at 29%).  The top countries ranking on this measure sit at each other’s heels. China (51%) may be at the top but Germany (47%), Saudi Arabia (47%), Canada (46%) follow closely.  Only a small minority of those in Hungary (7%), Spain (7%), Japan (8%) and Italy (9%) assess their local economies as good, placing them at the bottom of the global ranking.  Countries with the greatest improvements in this wave: Mexico (24%, + 5pts), South Korea (17%, + 4pts), Belgium (22%, + 3pts) and Australia (41%, + 3pts).  Countries with the greatest declines: Sweden (44%, -11pts), United (States (23%, - 5pts), Brazil (36%, -5pts), India (43%, -5pts), Indonesia (26%, -3pts) and South (Africa (23%, -3pts). A Global @dvisory – October 2012 – G@37 6 The Economic Pulse
  • 7. Global Average of Future Outlook for Local Economy Also Unchanged: 23%  When asked to look to the future, one quarter (23%) believe their local economy will be stronger six months from now, consistent with last month sounding.  Each month, a strong majority of Brazilians (70%) indicate they predict their local economies will be stronger. In the runners up on this metric, only half say they have this prediction: India (48%), Saudi (Arabia (46%), Mexico (43%) and Argentina (41%).  At the other end, only a small minority of French respondents (4%) say their future local economy will be strong, joined at the bottom of the list by Hungary (5%), Japan (7%), Poland (8%) and Great (Britain (9%).  Countries with the greatest improvements in this wave: Brazil (70%, + 5pts), Russia (17%, + 4pts), Mexico (43%, + 2pts), Belgium (10%, + 2pts), Sweden (16%, + 2pts) and United States (30%, + 2pts).  Countries with the greatest declines: South (Africa (11%, -11pts), India (48%, -5pts), China (32%, -4pts), Poland (8%, -3pts) and Germany (14%, -2pts). A Global @dvisory – October 2012 – G@37 7 The Economic Pulse
  • 8. 1. National Economic Assessments: Countries at a Glance Compared to the Last Wave… Those Countries Where the Local Area Economic Assessment… has experienced a is has experienced an is DECLINE HIGHEST IMPROVEMENT LOWEST since last this month since last sounding this month sounding Saudi Arabia 80% South Korea  7 Sweden  16 Hungary 4% Germany 68% China  5 India  10 Spain 4% Canada 66% Brazil  5 South Africa  7 France 6% Sweden 65% Mexico  5 Turkey  6 Italy 6% Australia 62% Australia  3 Indonesia  6 Japan 11% Russia  3 Saudi Arabia  4 Great Britain 14% Argentina  2 Poland  3 Poland 19% Canada  1 France  3 Belgium  1 United States  2 Italy  1 Germany  1 Hungary  1 Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – October 2012 – G@37 8 The Economic Pulse
  • 9. 1. National Economic Assessment: Regions at a Glance Compared to the Last Wave… CHANGE REGION NET (since last (in descending order by NET) ‘Good’ sounding) Middle East/Africa 54% 5% BRIC 51% 1% North America 46% N/C LATAM 42% 4% APAC 41% 1% G-8 Countries 28% 1% Europe 25% 2% Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – October 2012 – G@37 9 The Economic Pulse
  • 10. 2. Local Economic Assessment: Countries at a Glance Compared to the Last Wave… Those Countries Where the Local Area Economic Assessment… has experienced a is has experienced an is DECLINE HIGHEST IMPROVEMENT LOWEST since last this month since last sounding this month sounding China 51% Mexico  5 Sweden  11 Hungary 7% Germany 47% South Korea  4 India  5 Spain 7% Saudi Arabia 47% Australia  3 Brazil  5 Japan 8% Canada 46% Belgium  3 United States  5 Italy 9% Sweden 44% Canada  2 Indonesia  3 France 13% India 43% Great Britain  2 South Africa  3 Great Britain 16% Australia 41% Spain  2 Turkey  2 Poland 16% China  1 Poland  2 Russia 17% France  2 South Korea 17% Germany  1 Saudi Arabia  1 Hungary  1 Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – October 2012 – G@37 10 The Economic Pulse
  • 11. 2. Local Economic Assessment: Regions at a Glance Compared to the Last Wave… REGION NET CHANGE (in descending order by NET) ‘Strong’ (since last sounding) Top 3 Box (5-6-7) BRIC 37% 2% Middle East/Africa 35% 2% North America 34% 2% APAC 29% N/C LATAM 27% 1% G-8 Countries 22% 1% Europe 20% 1% Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy A Global @dvisory – October 2012 – G@37 11 The Economic Pulse
  • 12. 3. Six Month Outlook on the Local Economy: Countries at a Glance Compared to the Last Wave… Countries where the Assessment of the Local Economic Strengthening … is has experienced an has experienced a is HIGHEST IMPROVEMENT DECLINE LOWEST this month since last sounding since last sounding this month Brazil 70% Brazil  5 South Africa  11 France 4% India 48% Russia  4 India  5 Hungary 5% Saudi Arabia 46% Mexico  2 China  4 Japan 7% Mexico 43% United States  2 Poland  3 Poland 8% Argentina 41% Sweden  2 Germany  2 Great Britain 9% China 32% Belgium  2 Saudi Arabia  1 Belgium 10% Indonesia 31% Argentina  1 Indonesia  1 South Africa 11% Turkey  1 Hungary  1 Spain 12% Canada  1 Italy 13% South Korea  1 Germany 14% Italy  1 Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – October 2012 – G@37 12 The Economic Pulse
  • 13. 3. Six Month Outlook on Local Economy: Regions at a Glance Compared to Last Wave… REGION NET CHANGE (in descending order by NET) ‘Stronger’ (since last sounding) LATAM 51% 2% BRIC 42% N/C Middle East/Africa 28% 4% North America 24% 2% APAC 24% N/C G-8 Countries 14% 1% Europe 10% N/C Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? A Global @dvisory – October 2012 – G@37 13 The Economic Pulse
  • 14. DETAILED FINDINGS A Global @dvisory – October 2012 – G@37 14 The Economic Pulse
  • 15.  Assessing The Current Economic Situation … …in Their Country Detailed Tables B.3 A Global @dvisory – October 2012 – G@37 15 The Economic Pulse
  • 16. Global Citizens Assess the Current Economic Situation in their Country as “Good” ‘Very Good / Somewhat Good’ Total 37% Saudi Arabia 80% Germany 68% Canada 66% Sweden 65% Australia 62% China 58% India 58% Brazil 56% Turkey 50% Indonesia 40% Argentina 36% Belgium 36% Mexico 34% Russia 31% South Africa 31% United States 26% South Korea 24% Poland 19% Great Britain 14% Japan 11% France 6% Italy 6% Hungary 4% Spain 4% Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – October 2012 – G@37 16 The Economic Pulse
  • 17. Global Average Tracked - Global Citizens Assess the Current Economic Situation in their Country as “Good”:… 1 Total Good 70% 60% 56% 55% 50% 45% 42% 41% 41% 40% 41% 40% 40% 41% 40% 41% 40% 40% 38% 38% 39% 39% 38% 38% 39% 38% 39% 38% 39% 39% 39% 38% 37% 37% 38% 38% 37% 40% 32% 29% 30% 20% 10% 0% Mar/11 Mar/12 Oct/07 Oct/10 Oct/11 Nov/08 Nov/10 Nov/11 Jan/11 Jan/12 May/10 Nov/Jan/10 Jun/10 Feb/11 May/11 Jun/11 Feb/12 May/12 Jun/12 Jul/10 Jul/11 Jul/12 Sep/10 Dec/10 Sep/11 Dec/11 Sep/12 Aug/10 Aug/11 Aug/12 Apr/07 Apr/08 Apr/09 Apr/10 Apr/11 Apr/12 Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – October 2012 – G@37 17 The Economic Pulse
  • 18. For All Countries Tracked: Citizens Assess the Current Economic Situation in their Country as “Good” Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep ‘10 ‘10 ‘10 ‘10 ‘10 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘11 ‘12 ‘12 ‘12 ‘12 ‘12 ‘12 ’12 ’12 ’12 Argentina 36% 38% 35% 42% 39% 45% 41% 43% 46% 46% 47% 50% 50% 59% 54% 55% 52% 55% 47% 51% 38% 45% 34% 37% 34% 36% Australia 72% 77% 78% 74% 75% 78% 72% 70% 70% 73% 66% 64% 56% 61% 62% 67% 68% 70% 66% 62% 64% 61% 61% 58% 59% 62% Belgium 33% 36% 29% 28% 31% 34% 39% 36% 41% 40% 42% 41% 37% 31% 25% 24% 19% 22% 16% 24% 21% 28% 29% 34% 35% 36% Brazil 60% 58% 66% 64% 62% 56% 61% 53% 52% 51% 51% 53% 52% 55% 55% 59% 56% 62% 63% 54% 59% 49% 52% 58% 51% 56% Canada 65% 68% 63% 63% 62% 68% 68% 64% 68% 69% 69% 72% 73% 66% 66% 62% 63% 65% 65% 64% 62% 62% 62% 63% 65% 66% China 77% 75% 79% 74% 72% 74% 73% 67% 75% 68% 68% 66% 61% 65% 65% 62% 55% 64% 72% 71% 62% 63% 60% 67% 53% 58% France 12% 10% 10% 12% 12% 11% 10% 10% 8% 11% 12% 8% 12% 7% 6% 7% 5% 6% 7% 9% 9% 9% 9% 8% 9% 6% Germany 55% 56% 64% 67% 63% 64% 64% 62% 67% 68% 68% 71% 66% 63% 64% 64% 61% 70% 71% 68% 68% 69% 66% 68% 69% 68% Great Britain 16% 16% 12% 16% 13% 15% 12% 8% 10% 15% 13% 10% 11% 17% 11% 10% 8% 13% 10% 14% 12% 10% 12% 11% 14% 14% Hungary 11% 7% 13% 7% 6% 3% 5% 3% 6% 5% 6% 5% 4% 4% 2% 3% 2% 2% 3% 4% 4% 3% 4% 3% 5% 4% India 80% 82% 88% 88% 87% 76% 77% 73% 76% 73% 71% 62% 69% 69% 75% 69% 68% 65% 74% 79% 72% 70% 58% 60% 68% 58% Indonesia 39% 49% 54% 45% 48% 37% 38% 40% 46% 47% 40% 41% 36% 42% 35% 50% 46% 45% 40% 35% 36% 40% 41% 40% 46% 40% Italy 17% 14% 16% 11% 14% 11% 14% 12% 10% 14% 10% 10% 8% 8% 8% 6% 5% 5% 6% 6% 5% 3% 3% 4% 5% 6% Japan 8% 7% 8% 6% 9% 6% 8% 8% 7% 9% 8% 8% 6% 8% 6% 7% 8% 8% 9% 9% 8% 9% 9% 7% 11% 11% Mexico 22% 23% 25% 20% 25% 25% 33% 22% 25% 27% 29% 34% 33% 25% 28% 32% 30% 24% 29% 31% 33% 28% 28% 32% 29% 34% Poland 33% 33% 29% 30% 28% 23% 29% 19% 23% 22% 20% 24% 28% 27% 30% 28% 27% 27% 21% 27% 25% 25% 28% 33% 22% 19% Russia 37% 27% 28% 29% 27% 26% 25% 26% 26% 26% 29% 25% 26% 27% 23% 25% 30% 30% 28% 33% 33% 36% 33% 29% 28% 31% Saudi Arabia 81% 78% 76% 81% 81% 80% 81% 85% 87% 89% 89% 87% 88% 89% 83% 89% 86% 86% 90% 89% 88% 88% 83% 85% 84% 80% South Africa 45% 41% 46% 41% 51% 45% 45% 40% 41% 43% 42% 38% 39% 34% 39% 32% 32% 42% 40% 36% 35% 33% 38% 39% 38% 31% South Korea 30% 35% 32% 37% 39% 34% 38% 22% 25% 29% 27% 27% 18% 21% 18% 26% 21% 17% 17% 20% 22% 20% 21% 18% 17% 24% Spain 10% 9% 10% 7% 7% 4% 6% 6% 8% 6% 6% 7% 6% 3% 5% 3% 4% 4% 4% 4% 3% 3% 3% 3% 4% 4% Sweden 73% 72% 77% 75% 75% 82% 80% 71% 78% 76% 76% 77% 70% 74% 69% 73% 74% 72% 73% 70% 71% 64% 75% 71% 81% 65% Turkey 45% 39% 43% 41% 41% 46% 47% 43% 49% 50% 51% 57% 48% 61% 59% 54% 58% 55% 58% 58% 51% 49% 51% 51% 56% 50% United States 15% 15% 18% 20% 19% 20% 20% 19% 17% 23% 19% 19% 14% 15% 14% 19% 21% 21% 19% 22% 27% 23% 26% 25% 28% 26% A Global @dvisory – October 2012 – G@37 18 The Economic Pulse
  • 19. Countries Ranked and Marked By Change In Assessment From Last Month (Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? % Very Good / Somewhat Good Total (-1) 37% South Korea (+7) 24% China (+5) 58% Brazil (+5) 56% Mexico (+5) 34% Australia (+3) 62% Russia (+3) 31% Argentina (+2) 36% Canada (+1) 66% Belgium (+1) 36% Italy (+1) 6% Great Britain (N/C) 14% Green marks countries experiencing improvement; Japan (N/C) Blue marks countries with no change from last month; 11% Red marks countries experiencing a decline… Spain (N/C) 4% Germany (-1) 68% Hungary (-1) 4% United States (-2) 26% Poland (-3) 19% France (-3) 6% Saudi Arabia (-4) 80% Turkey (-6) 50% Indonesia (-6) 40% South Africa (-7) 31% India (-10) 58% Sweden (-16) 65% A Global @dvisory – October 2012 – G@37 19 The Economic Pulse
  • 20. Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? -15% -10% -5% 0% 5% 10% 15% South Korea (+7) 7% China (+5) 5% Brazil (+5) 5% Mexico (+5) 5% Australia (+3) 3% Russia (+3) 3% Argentina (+2) 2% Canada (+1) 1% Belgium (+1) 1% Italy (+1) 1% Great Britain (N/C) 0% Japan (N/C) 0% Spain (N/C) 0% -1% Germany (-1) -1% Hungary (-1) -2% United States (-2) -3% Poland (-3) -3% France (-3) -4% Saudi Arabia (-4) -6% Turkey (-6) -6% Indonesia (-6) -7% South Africa (-7) -10% India (-10) Sweden (-16) A Global @dvisory – October 2012 – G@37 20 The Economic Pulse
  • 21. Assessing the Current Economic Situation by All Regions: Very Good / Somewhat Good 80% 71% 70% 64% 60% 61% 54% 50% 51% 51% 45% 46% 42% 40% 41% 30% 28% 25% 20% 10% Apr 2007 Apr 2008 Nov 2008 Apr 2009 Apr 2010 Nov 2010 Apr 2011 Nov/Jan/10 Jan 2011 Nov 2011 Jan 2012 Apr 2012 Mar 2010 May 2010 Aug 2010 Aug 2012 Jun 2010 Feb 2011 Mar 2011 May 2011 Aug 2011 Jun 2011 Jul 2010 Jul 2011 Feb 2012 Mar 2012 May 2012 Jun 2012 Jul 2012 Oct 2007 Sep 2010 Oct 2010 Dec 2010 Sep 2011 Oct 2011 Dec 2011 Sep 2012 North America (Can/US) LATAM Europe APAC G8 BRIC Middle East/Africa Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – October 2012 – G@37 21 The Economic Pulse
  • 22. North American (Canada/US) Countries Assessing the Current Economic Situation N/C Very Good / Somewhat Good 100% 90% 80% 80% 70% 66% 60% 47% 50% 40% 30% 26% 20% 10% 0% Mar/11 Mar/12 Oct/11 Nov/11 Jan/12 Apr 2007 Apr 2008 Nov 2008 Apr 2009 Nov 2010 May/11 Apr 2010 Jan 2011 Jun/11 Feb/12 May/12 Jun/12 Jul/11 Sept/11 Jul/12 Mar 2010 May 2010 Aug 2010 Dec/11 Sep/12 Nov/Jan 2010 Jun 2010 Jul 2010 Feb 2011 Sept 2010 Oct 2007 Oct 2010 Dec 2010 Aug/11 Aug/12 Apr/11 Apr/12 United States Canada Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – October 2012 – G@37 22 The Economic Pulse
  • 23. LATAM Countries Assessing the Current Economic Situation 4 Very Good / Somewhat Good 80% 70% 60% 56% 50% 50% 42% 40% 36% 34% 30% 20% 10% 0% Nov-08 Nov-10 Nov-11 May-10 Mar-10 Jun-10 Feb-11 May-11 Feb-12 May-12 Mar-12 Jun-12 Nov-09/Jan-10 Jul-10 Mar-11 Jun-11 Sept-10 Jul-11 Sept-11 Jul-12 Oct-07 Oct-10 Dec-10 Oct-11 Dec-11 Sep-12 Jan-11 Jan-12 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Aug-10 Aug-11 Aug-12 Brazil Argentina Mexico Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – October 2012 – G@37 23 The Economic Pulse
  • 24. European Countries Assessing the Current Economic Situation 2 Very Good / Somewhat Good 90% 80% 70% 68% 64% 65% 60% 59% 50% 50% 40% 36% 30% 28% 27% 20% 19% 14% 10% 6% 4% 2% 0% Nov-08 Nov-11 Nov-10 Mar-10 May-10 Jun-10 Feb-11 Mar-11 May-11 Jun-11 Feb-12 Mar-12 May-12 Jun-12 Jul-11 Jul-12 Jul-10 Sept-11 Oct-07 Dec-10 Oct-11 Dec-11 Sep-12 Sep-10 Oct-10 Jan-11 Jan-12 Nov/Jan 2010 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Aug-11 Aug-12 Aug-10 Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad? A Global @dvisory – October 2012 – G@37 24 The Economic Pulse