Britain's Business leaders agree the London Olympics increased Britain’s standing in the world, according to pur 2012 Captains of Industry survey.

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Survey of Britain’s
Captains of Industry 2012
December 2012
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2. 2
The Olympics
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3. The majority felt the Olympics had no effect on their
business 3
C45. What effect do you think the Olympic Games has had on your business?
Top mentions
It has been very beneficial 6%
It has been fairly beneficial 18%
It has had no effect 59%
It has been fairly detrimental 13%
2/3 of
It has been very detrimental 0%
Captains
thought the
Too early to tell 1% Olympics
would have
no effect in
Don’t know/No opinion 3% 2011
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
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4. One third feel that the Olympics has helped to increase
company revenue 4
C45A. In what way/s was it beneficial?
Top mentions
Increased company revenue 36%
In 2011 over half
Increased morale in the UK 28%
(52%) thought that
an increase in
demand/consumer
spending would be
Increased demand/consumer spending 24% the main benefit
Raised the profile of the company 20%
Raised the profile of London/UK 20%
Base: British Captains of Industry interviewed Sept-Dec 2012, All those who said the Olympics had a beneficial effect (25)
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5. 9 in 10 agree the London 2012 Games has increased
Britain’s standing in the world 5
C45C. To what extent do you agree or disagree with each of the following statements?
The London 2012 Games has increased
59% 32% 3% 1% 5%
Britain’s standing in the world
The London 2012 Games has had a
positive impact on business in the UK as 17% 34% 34% 11% 5%
a whole
Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree No opinion
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
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