Ipsos MORI Issues Index November 2019

Ipsos MORI Issues Index | Public
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and
November not be disclosed or reproduced without the prior written consent of Ipsos.
1
November 2019
IPSOS MORI ISSUES INDEX
© 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary
information and November not be disclosed or reproduced without the prior
written consent of Ipsos.

2Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues IndexBase: 1,010 British adults 18+, 8 - 24 November 2019
November 2019
57%
54%
21%
19%
18%
16%
15%
15%
13%
12%
Common Market/Brexit/EU/Europe
NHS/Hospitals/Healthcare
Education/Schools
Economy
Crime/Law and Order/ASB
Poverty/Inequality
Housing
Pollution/environment
Immigration/immigrants
Lack of faith in
politics/politicians/government
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
% Position
-6
+18
+3 + p
+7 +2 p
-6 -2 q
+1
+1
-6 -4 q
+2
+1
CHANGE SINCE OCT:TOP MENTIONS %

WHAT DO YOU SEE
November 2019 57%
54%
21%
19%
18%
16%
15%
15%
13%
12%
44%
16%
1%
4%
3%
5%
2%
3%
4%
4%
Education/Schools
Economy
Poverty/Inequality
Housing
Lack of faith in
MOST/OTHER
IMPORTANT ISSUES
MOST IMPORTANT
ISSUE
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES

WHAT DO YOU SEE
November 2019
36%
17%
17%
16%
11%
9%
8%
8%
7%
7%
18%
12%
6%
7%
3%
4%
3%
3%
2%
2%
Education/Schools
Economy
Housing
Low pay/fair wages
Pensions/social security/benefits
Inflation/Prices
MOST/OTHER
IMPORTANT ISSUES
MOST IMPORTANT
ISSUE
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING YOUR FAMILY
TODAY?

WHAT DO YOU SEE
November 2019
48%
35%
15%
13%
13%
9%
9%
9%
9%
7%
37%
11%
5%
5%
1%
2%
2%
3%
1%
2%
Economy
Lack of faith in politics/politicians
Education/schools
Housing
Poverty/Inequality
Immigration
MOST/OTHER
IMPORTANT ISSUES
MOST IMPORTANT
ISSUE
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
THAT WILL INFLUENCE
HOW YOU VOTE
AT THE GENERAL ELECTION?

What do you see as the most/other important issues facing Britain today?Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Growing concerns
0
25
50
75
Nov 2009 Nov 2010 Nov 2011 Nov 2012 Nov 2013 Nov 2014 Nov 2015 Nov 2016 Nov 2017 Nov 2018 Nov 2019
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
BRITAIN TODAY?
TOP MENTIONS %
Source: Ipsos MORI Issues Index
NHS
POLLUTION/ENVIRONMENT
POVERTY/INEQUALITY
CRIME/LAW & ORDER
HOUSING
EU/EUROPE/BREXIT

Growing concerns – beneath the headlines
0
5
10
15
20
25
30
35
Nov 2009 Nov 2010 Nov 2011 Nov 2012 Nov 2013 Nov 2014 Nov 2015 Nov 2016 Nov 2017 Nov 2018 Nov 2019
BRITAIN TODAY?
TOP MENTIONS %
POLLUTION/ENVIRONMENT
POVERTY/INEQUALITY
CRIME/LAW & ORDER
HOUSING
LACK OF FAITH IN GOV/POLITICS

Declining issues
0
25
50
75
Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019
BRITAIN TODAY?
TOP MENTIONS %
IMMIGRATION
INFLATION/PRICES
UNEMPLOYMENT
ECONOMY

WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUE FACING BRITAIN TODAY?
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Single Biggest Issue 2010 - 2019
TOP MENTIONS %
NHS
UNEMPLOYMENT
ECONOMY
DEFENCE/TERRORISM
IMMIGRATION
EU/EUROPE/BREXIT
0%
10%
20%
30%
40%
50%
60%
Jul
2010
Apr
2011
Jan
2012
Oct
2012
Jul
2013
Apr
2014
Jan
2015
Oct
2015
Jul
2016
Apr
2017
Jan
2018
Oct
2018
Jul
2019

EU / Europe / Brexit
BRITAIN TODAY?
Treaty of
Accession: ten
new EU Member
States
France and
Holland reject
ratification of
EU constitution
Lowest score
recorded (1%)
0
10
20
30
40
50
60
70
80
Nov
1997
Nov
1998
Nov
1999
Nov
2000
Nov
2001
Nov
2002
Nov
2003
Nov
2004
Nov
2005
Nov
2006
Nov
2007
Nov
2008
Nov
2009
Nov
2010
Nov
2011
Nov
2012
Nov
2013
Nov
2014
Nov
2015
Nov
2016
Nov
2017
Nov
2018
Nov
2019
Highest concern recorded
since Sept 1974 (72%)
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM

0
10
20
30
40
50
60
70
80
Nov
1997
Nov
1998
Nov
1999
Nov
2000
Nov
2001
Nov
2002
Nov
2003
Nov
2004
Nov
2005
Nov
2006
Nov
2007
Nov
2008
Nov
2009
Nov
2010
Nov
2011
Nov
2012
Nov
2013
Nov
2014
Nov
2015
Nov
2016
Nov
2017
Nov
2018
Nov
2019
NHS / Hospitals / Healthcare
BRITAIN TODAY?
Lowest score since
December 1985 (13%)
Highest score since
November 2002 (61%)
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
GE 2019: Highest score since
Jan 2018 (54%)

0
10
20
30
40
50
60
Nov
1997
Nov
1998
Nov
1999
Nov
2000
Nov
2001
Nov
2002
Nov
2003
Nov
2004
Nov
2005
Nov
2006
Nov
2007
Nov
2008
Nov
2009
Nov
2010
Nov
2011
Nov
2012
Nov
2013
Nov
2014
Nov
2015
Nov
2016
Nov
2017
Nov
2018
Nov
2019
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
Immigration / Immigrants
BRITAIN TODAY?
Border controls relaxed
for “A8” EU Countries
(Poland, etc.) EU Border controls relaxed for
Romanians and Bulgarians
Highest concern ever
recorded (56%)
Lowest score since
March 2001 (10%)

0
10
20
30
40
50
60
70
Nov
1997
Nov
1998
Nov
1999
Nov
2000
Nov
2001
Nov
2002
Nov
2003
Nov
2004
Nov
2005
Nov
2006
Nov
2007
Nov
2008
Nov
2009
Nov
2010
Nov
2011
Nov
2012
Nov
2013
Nov
2014
Nov
2015
Nov
2016
Nov
2017
Nov
2018
Nov
2019
Economy / Economic situation
BRITAIN TODAY?
Sub-prime mortgage
crisis in the US Northern Rock
nationalised
Global recession and
Russian Financial crisis
Highest score since 1992; Most
important issue for the first time
Lowest score since
November 2007 (12%)
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM

Unemployment / Factory closure / Lack of industry
BRITAIN TODAY?
Lowest ever score (5%)
Unemployment in Britain
rises to 5.5%
Minimum wage
introduced
Youth unemployment
reaches 1 million
Lowest score since
November 2008 (7%)
Unemployment falls
below 1 million for first
time in 25 years
0
10
20
30
40
50
Nov
1997
Nov
1998
Nov
1999
Nov
2000
Nov
2001
Nov
2002
Nov
2003
Nov
2004
Nov
2005
Nov
2006
Nov
2007
Nov
2008
Nov
2009
Nov
2010
Nov
2011
Nov
2012
Nov
2013
Nov
2014
Nov
2015
Nov
2016
Nov
2017
Nov
2018
Nov
2019
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM

Education / Schools
BRITAIN TODAY?
0
10
20
30
40
50
Nov
1997
Nov
1998
Nov
1999
Nov
2000
Nov
2001
Nov
2002
Nov
2003
Nov
2004
Nov
2005
Nov
2006
Nov
2007
Nov
2008
Nov
2009
Nov
2010
Nov
2011
Nov
2012
Nov
2013
Nov
2014
Nov
2015
Nov
2016
Nov
2017
Nov
2018
Nov
2019
Labour’s second term - pledge to
improve failing secondary schools
First City Academies introduced
Lowest score since Dec
1985 (9%)
Highest score since
November 2006 (27%)
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM

Crime / Law & Order / Violence / Vandalism / ASB
BRITAIN TODAY?
Riots across
England
Lowest score since
November 1991 (8%)
Highest score since
November 2011 (29%)
0
10
20
30
40
50
60
Nov
1997
Nov
1998
Nov
1999
Nov
2000
Nov
2001
Nov
2002
Nov
2003
Nov
2004
Nov
2005
Nov
2006
Nov
2007
Nov
2008
Nov
2009
Nov
2010
Nov
2011
Nov
2012
Nov
2013
Nov
2014
Nov
2015
Nov
2016
Nov
2017
Nov
2018
Nov
2019
May day riots
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM

Defence / Foreign Affairs / International terrorism
BRITAIN TODAY?
War in Kosovo
9/11
Invasion of
Iraq
“7/7” London Bombing
UK withdraws from Iraq
NATO
bombing in
Libya
Rise of
IS
Paris attacks and
Parliamentary vote
for action against
IS in Syria
London
Bridge
attackParliamentary
vote against
action in Syria
0
10
20
30
40
50
60
70
Nov
1997
Nov
1998
Nov
1999
Nov
2000
Nov
2001
Nov
2002
Nov
2003
Nov
2004
Nov
2005
Nov
2006
Nov
2007
Nov
2008
Nov
2009
Nov
2010
Nov
2011
Nov
2012
Nov
2013
Nov
2014
Nov
2015
Nov
2016
Nov
2017
Nov
2018
Nov
2019
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM

Poverty/inequality
BRITAIN TODAY?
Sept 1999:
Alastair Darling – “one child in three”
living in poverty
December 2018:
highest recorded score since December
1997 (21%)
0
5
10
15
20
25
Nov
1997
Nov
1998
Nov
1999
Nov
2000
Nov
2001
Nov
2002
Nov
2003
Nov
2004
Nov
2005
Nov
2006
Nov
2007
Nov
2008
Nov
2009
Nov
2010
Nov
2011
Nov
2012
Nov
2013
Nov
2014
Nov
2015
Nov
2016
Nov
2017
Nov
2018
Nov
2019
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM

Housing
BRITAIN TODAY?
Highest scores since
November 1974 (22%)
0
5
10
15
20
25
30
Nov
1997
Nov
1998
Nov
1999
Nov
2000
Nov
2001
Nov
2002
Nov
2003
Nov
2004
Nov
2005
Nov
2006
Nov
2007
Nov
2008
Nov
2009
Nov
2010
Nov
2011
Nov
2012
Nov
2013
Nov
2014
Nov
2015
Nov
2016
Nov
2017
Nov
2018
Nov
2019
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM

Pensions/Social Security/Benefits
BRITAIN TODAY?
Equitable Life sells its
non-profit pension
annuities
Labour proposes ‘affluence
testing’ to exclude the well-off
from state benefits
Gordon Brown unveils
pension credits
Pensions commission report – “more
than 13 million working people are not
saving enough for their retirement”
Lowest ever
score (3%)
0
5
10
15
20
25
30
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM

Pollution / Environment
BRITAIN TODAY?
Widespread flooding
during wet autumn
Nine killed in gales
across Britain
Winter flooding and
storms
0
5
10
15
20
25
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
Highest score since
July 1990 (21%)
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM

0
5
10
15
20
25
Nov
2016
Jan
2017
Mar
2017
May
2017
Jul
2017
Sep
2017
Nov
2017
Jan
2018
Mar
2018
May
2018
Jul
2018
Sep
2018
Nov
2018
Jan
2019
Mar
2019
May
2019
Jul
2019
Sep
2019
Lack of faith in government/ politics
BRITAIN TODAY?
November 2016
(7%)
September
2019 (15%)

WHAT DO YOU SEE
Party support
70%
58%
20%
16%
23%
6%
13%
9%
20%
15%
53%
61%
28%
27%
19%
30%
20%
20%
9%
11%
Education/Schools
Economy
Crime/Law and Order
Poverty/Inequality
Housing
Lack of faith in
CONSERVATIVE
SUPPORTERS
LABOUR
SUPPORTERS
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
Base: 1,010 British adults 18+, 8 - 24 November 2019

WHAT DO YOU SEE
Men and women
60%
48%
17%
21%
18%
16%
11%
15%
16%
15%
54%
60%
25%
17%
18%
17%
19%
14%
10%
10%
Education/Schools
Economy
Crime/Law and Order
Poverty/Inequality
Housing
Lack of faith in
MEN
WOMEN
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES

WHAT DO YOU SEE
Social grade
62%
57%
27%
22%
18%
17%
15%
21%
10%
12%
50%
51%
13%
16%
18%
16%
15%
7%
16%
12%
Education/Schools
Economy
Crime/Law and Order
Poverty/Inequality
Housing
Lack of faith in
ABC1
C2DE
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES

WHAT DO YOU SEE
Age group
50%
49%
20%
20%
17%
19%
18%
18%
10%
11%
59%
52%
25%
22%
16%
20%
16%
16%
9%
15%
60%
59%
19%
16%
20%
11%
12%
11%
18%
11%
Education/Schools
Economy
Crime/Law and Order
Poverty/Inequality
Housing
Lack of faith in
18-34
35-54
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
55+

18-34
55+
35-54
18-34
70% 66%
26%
EU/BREXIT NHS EDUCATION/SCHOOLS
53% 52%
22%
NHS EU/BREXIT IMMIGRATION
62% 55%
32%
54% 47%
25%
EU/BREXIT NHS ECONOMY
54% 49%
24%
50% 45%
22%
NHS EU/BREXIT HOUSING
Age and social grade
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
AGEBRACKET
ABC1 C2DE
SOCIAL GRADE
Base: 1,010 British adults 18+, 11 – 24 November 2019

Ipsos MORI Issues Index
Concern about Brexit/EU by subgroup
55%
62%
54%
58%
Concern by
53%
53% 48% 60% 59% 62% 60%
18-24 25-34 35-44 45-54 55-64 65+
region
Concern about Brexit/EU by age:
Base: 1,010 British adults 18+, 11 – 24 November 2019
Overall
Concern about Brexit/EU by key demographic groups:
57% 60%
54%
70%
53%
71%
54% 53% 48%
Men Women CON LAB AB C1 C2 DE
SOCIAL GRADEGENDER PARTY SUPPORT

Concern about the NHS by subgroup
63%
57%
51%
56%
Concern by
47%
54% 46% 52% 53% 59% 59%
18-24 25-34 35-44 45-54 55-64 65+
region
Concern about the NHS by age:
54%
48%
60% 58% 61% 60%
53% 50% 52%
Overall
Concern about the NHS by key demographic groups:

Concern about education by subgroup
13%
21%
19%
21%
Concern by
32%
29% 13% 31% 20% 20% 18%
18-24 25-34 35-44 45-54 55-64 65+
region
Concern about education by age:
21%
17%
25%
20%
28%
31%
24%
13% 14%
Overall
Concern about education by key demographic groups:

Brexit and the NHS: concern over 2019
TOP MENTIONS %
BRITAIN TODAY?
NHS
EU/EUROPE/BREXIT
44 42
32
37
41 41 39 41
36 36
54
63
71
68
72
66 65
60 61
65 63
57
0
10
20
30
40
50
60
70
80
Jan
2019
Feb
2019
Mar
2019
Apr
2019
May
2019
Jun
2019
Jul
2019
Aug
2019
Sep
2019
Oct
2019
Nov
2019

Ipsos MORI Issues Index | Public
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and
November not be disclosed or reproduced without the prior written consent of Ipsos.
32
November 2019
IPSOS MORI ISSUES INDEX
For more information contact:
Gideon.Skinner@ipsos.com
Michael.Clemence@ipsos.com

Ipsos MORI Issues Index November 2019

Ipsos MORI Issues Index November 2019

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