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Ipsos MORI Issues Index | Public
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and
October not be disclosed or reproduced without the prior written consent of Ipsos.
1
October 2019
IPSOS MORI ISSUES INDEX
© 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary
information and October not be disclosed or reproduced without the prior
written consent of Ipsos.
2Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues IndexBase: 1,002 British adults 18+, 11 - 24 October 2019
October 2019
63%
36%
24%
21%
18%
15%
14%
12%
11%
11%
Common Market/Brexit/EU/Europe
NHS/Hospitals/Healthcare
Crime/Law and Order/ASB
Pollution/environment
Education/Schools
Poverty/Inequality
Housing
Economy
Immigration/immigrants
Lack of faith in
politics/politicians/government
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
% Position
-2
0
+2
+6 +3 p
-3 -1 q
-2 -1 q
-1 -1 q
-3
+1 +1 p
-4 -1 q
CHANGE SINCE SEP:TOP MENTIONS %
3Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues IndexBase: 1,002 British adults 18+, 11 - 24 October 2019
October 2019 63%
36%
24%
21%
18%
15%
14%
12%
11%
11%
52%
7%
4%
5%
1%
3%
2%
3%
3%
2%
Common Market/Brexit/EU/Europe
NHS/Hospitals/Healthcare
Crime/Law and Order/ASB
Pollution/environment
Education/Schools
Poverty/Inequality
Housing
Economy
Immigration/immigrants
Lack of faith in
politics/politicians/government
MOST/OTHER
IMPORTANT ISSUES
MOST IMPORTANT
ISSUE
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
4Ipsos MORI Issues Index | Public
What do you see as the most/other important issues facing Britain today?Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Growing concerns
0
25
50
75
Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
BRITAIN TODAY?
TOP MENTIONS %
Source: Ipsos MORI Issues Index
NHS
POLLUTION/ENVIRONMENT
POVERTY/INEQUALITY
CRIME/LAW & ORDER
HOUSING
EU/EUROPE/BREXIT
5Ipsos MORI Issues Index | Public
What do you see as the most/other important issues facing Britain today?Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Growing concerns – beneath the headlines
0
5
10
15
20
25
30
35
Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
BRITAIN TODAY?
TOP MENTIONS %
Source: Ipsos MORI Issues Index
POLLUTION/ENVIRONMENT
POVERTY/INEQUALITY
CRIME/LAW & ORDER
HOUSING
LACK OF FAITH IN GOV/POLITICS
6Ipsos MORI Issues Index | Public
What do you see as the most/other important issues facing Britain today?Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Declining issues
0
25
50
75
Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
BRITAIN TODAY?
TOP MENTIONS %
Source: Ipsos MORI Issues Index
IMMIGRATION
INFLATION/PRICES
UNEMPLOYMENT
ECONOMY
7Ipsos MORI Issues Index | Public
WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUE FACING BRITAIN TODAY?
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Single Biggest Issue 2010 - 2019
TOP MENTIONS %
NHS
UNEMPLOYMENT
ECONOMY
DEFENCE/TERRORISM
IMMIGRATION
EU/EUROPE/BREXIT
0%
10%
20%
30%
40%
50%
60%
Oct
2010
Jul
2011
Apr
2012
Jan
2013
Oct
2013
Jul
2014
Apr
2015
Jan
2016
Oct
2016
Jul
2017
Apr
2018
Jan
2019
Oct
2019
8Ipsos MORI Issues Index | Public
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
EU / Europe / Brexit
BRITAIN TODAY?
Treaty of
Accession: ten
new EU Member
States
France and
Holland reject
ratification of
EU constitution
Lowest score
recorded (1%)
0
10
20
30
40
50
60
70
80
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
Highest concern recorded
since Sept 1974 (72%)
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
9Ipsos MORI Issues Index | Public
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
NHS / Hospitals / Healthcare
BRITAIN TODAY?
Lowest score since
December 1985 (13%)
Highest score since October
2002 (61%)
0
10
20
30
40
50
60
70
80
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
10Ipsos MORI Issues Index | Public
0
10
20
30
40
50
60
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Immigration / Immigrants
BRITAIN TODAY?
Border controls relaxed
for “A8” EU Countries
(Poland, etc.)
EU Border controls relaxed for
Romanians and Bulgarians
Highest concern ever
recorded (56%)
Lowest score since
March 2001 (10%)
11Ipsos MORI Issues Index | Public
0
10
20
30
40
50
60
70
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Economy / Economic situation
BRITAIN TODAY?
Sub-prime mortgage
crisis in the US Northern Rock
nationalised
Global recession and
Russian Financial crisis
Highest score since 1992; Most
important issue for the first time
Lowest score since
October 2007 (12%)
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
12Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Unemployment / Factory closure / Lack of industry
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
BRITAIN TODAY?
Lowest ever score (5%)
Unemployment in Britain
rises to 5.5%
Minimum wage
introduced
Youth unemployment
reaches 1 million
Lowest score since
October 2008 (7%)
Unemployment falls
below 1 million for first
time in 25 years
0
10
20
30
40
50
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
13Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Education / Schools
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
BRITAIN TODAY?
0
10
20
30
40
50
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
Labour’s second term - pledge to
improve failing secondary schools
First City Academies introduced
Lowest score since Dec
1985 (9%)
Highest score since
October 2006 (27%)
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
14Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Crime / Law & Order / Violence / Vandalism / ASB
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
BRITAIN TODAY?
Riots across
England
Lowest score since
October 1991 (8%)
Highest score since
October 2011 (29%)
0
10
20
30
40
50
60
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
May day riots
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
15Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Defence / Foreign Affairs / International terrorism
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
BRITAIN TODAY?
War in Kosovo
9/11
Invasion of
Iraq
“7/7” London Bombing
UK withdraws from Iraq
NATO
bombing in
Libya
Rise of
IS
Paris attacks and
Parliamentary vote
for action against
IS in Syria
London
Bridge
attackParliamentary
vote against
action in Syria
0
10
20
30
40
50
60
70
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
16Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Poverty/inequality
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
BRITAIN TODAY?
Sept 1999:
Alastair Darling – “one child in three”
living in poverty
December 2018:
highest recorded score since December
1997 (21%)
0
5
10
15
20
25
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
17Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Housing
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
BRITAIN TODAY?
Highest scores since
October 1974 (22%)
0
5
10
15
20
25
30
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
18Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Pensions/Social Security/Benefits
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
BRITAIN TODAY?
Equitable Life sells its
non-profit pension
annuities
Labour proposes ‘affluence
testing’ to exclude the well-off
from state benefits
Gordon Brown unveils
pension credits
Pensions commission report – “more
than 13 million working people are not
saving enough for their retirement”
Lowest ever
score (3%)
0
5
10
15
20
25
30
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
19Ipsos MORI Issues Index | Public
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Pollution / Environment
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
BRITAIN TODAY?
Widespread flooding
during wet autumn
Nine killed in gales
across Britain
Winter flooding and
storms
0
5
10
15
20
25
Oct
1997
Oct
1998
Oct
1999
Oct
2000
Oct
2001
Oct
2002
Oct
2003
Oct
2004
Oct
2005
Oct
2006
Oct
2007
Oct
2008
Oct
2009
Oct
2010
Oct
2011
Oct
2012
Oct
2013
Oct
2014
Oct
2015
Oct
2016
Oct
2017
Oct
2018
Oct
2019
Highest score since
July 1990 (21%)
CAMERON BECOMES PM
VOTE FOR BREXIT;
MAY BECOMES PM
GE
2017
JOHNSON
MADE PM
20Ipsos MORI Issues Index | Public
0
5
10
15
20
25
Nov
2016
Jan
2017
Mar
2017
May
2017
Jul
2017
Sep
2017
Nov
2017
Jan
2018
Mar
2018
May
2018
Jul
2018
Sep
2018
Nov
2018
Jan
2019
Mar
2019
May
2019
Jul
2019
Sep
2019
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Lack of faith in government/ politics
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING
BRITAIN TODAY?
November 2016
(7%)
September
2019 (15%)
21Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues Index
Party support
66%
43%
37%
18%
23%
6%
12%
15%
19%
13%
55%
39%
24%
22%
20%
25%
15%
15%
9%
10%
88%
39%
26%
40%
24%
22%
22%
13%
3%
16%
Common Market/Brexit/EU/Europe
NHS/Hospitals/Healthcare
Crime/Law and Order/ASB
Pollution/environment
Education/Schools
Poverty/Inequality
Housing
Economy
Immigration/immigrants
Lack of faith in
politics/politicians/government
CONSERVATIVE
SUPPORTERS
LABOUR
SUPPORTERS
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
Base: 1,002 British adults 18+, 11 - 24 October 2019
LIBERAL DEMOCRAT
SUPPORTERS
22Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues Index
Men and women
67%
34%
25%
20%
13%
13%
11%
15%
14%
11%
59%
37%
23%
22%
22%
18%
16%
10%
8%
10%
Common Market/Brexit/EU/Europe
NHS/Hospitals/Healthcare
Crime/Law and Order/ASB
Pollution/environment
Education/Schools
Poverty/Inequality
Housing
Economy
Immigration/immigrants
Lack of faith in
politics/politicians/government
MEN
WOMEN
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
Base: 1,002 British adults 18+, 11 - 24 October 2019
23Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues Index
Social grade
69%
40%
25%
28%
24%
17%
13%
17%
9%
14%
56%
30%
23%
13%
11%
13%
14%
7%
14%
6%
Common Market/Brexit/EU/Europe
NHS/Hospitals/Healthcare
Crime/Law and Order/ASB
Pollution/environment
Education/Schools
Poverty/Inequality
Housing
Economy
Immigration/immigrants
Lack of faith in
politics/politicians/government
ABC1
C2DE
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
Base: 1,002 British adults 18+, 11 - 24 October 2019
24Ipsos MORI Issues Index | Public
WHAT DO YOU SEE
Source: Ipsos MORI Issues Index
Age group
59%
24%
19%
21%
11%
18%
17%
9%
11%
10%
62%
46%
29%
23%
28%
13%
13%
18%
10%
10%
66%
35%
23%
20%
15%
15%
11%
10%
12%
12%
Common Market/Brexit/EU/Europe
NHS/Hospitals/Healthcare
Crime/Law and Order/ASB
Pollution/environment
Education/Schools
Poverty/Inequality
Housing
Economy
Immigration/immigrants
Lack of faith in
politics/politicians/government
18-34
35-54
TOP MENTIONS %
AS THE MOST/OTHER
IMPORTANT ISSUES
FACING BRITAIN TODAY?
55+
Base: 1,002 British adults 18+, 11 - 24 October 2019
25Ipsos MORI Issues Index | Public
18-34
55+
35-54
18-34
71%
39%
29%
EU/BREXIT NHS POLLUTION/ENVIRONMENT
62%
32%
20%
EU/BREXIT NHS CRIME
69%
49%
33%
EU/BREXIT NHS EDUCATION
50%
41%
31%
EU/BREXIT NHS CRIME
66%
28% 25%
EU/BREXIT NHS POLLUTION/ENVIRONMENT
53%
20% 19%
EU/BREXIT CRIME NHS
Source: Ipsos MORI Issues Index
Age and social grade
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
AGEBRACKET
ABC1 C2DE
SOCIAL GRADE
Base: 1,002 British adults 18+, 11 – 24 October 2019
26Ipsos MORI Issues Index | Public
Ipsos MORI Issues Index
Concern about Brexit/EU by subgroup
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
64%
67%
61%
67%
Concern by
52%
55% 63% 60% 64% 73% 62%
18-24 25-34 35-44 45-54 55-64 65+
region
Concern about the EU/Brexit by age:
Base: 1,002 British adults 18+, 11 – 24 October 2019
Overall Men Women CON LAB AB C1 C2 DE
Concern about the EU/Brexit by key demographic groups:
SOCIAL GRADEGENDER PARTY SUPPORT
LIB DEM
63% 67%
59%
66%
55%
88%
71% 67% 64%
48%
27Ipsos MORI Issues Index | Public
Ipsos MORI Issues Index
Concern about the NHS by subgroup
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
31%
41%
33%
41%
Concern by
23%
20% 27% 45% 48% 37% 34%
18-24 25-34 35-44 45-54 55-64 65+
region
Concern about the NHS by age:
Base: 1,002 British adults 18+, 11 - 24 October 2019
36% 34% 37%
43%
39% 39% 42%
37% 37%
24%
Overall Men Women CON LAB AB C1 C2 DE
Concern about the NHS by key demographic groups:
SOCIAL GRADEGENDER PARTY SUPPORT
LIB DEM
28Ipsos MORI Issues Index | Public
Ipsos MORI Issues Index
Concern about the crime by subgroup
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
8%
25%
22%
28%
Concern by
29%
18-24 25-34 35-44 45-54 55-64 65+
region
Concern about the NHS by age:
Base: 1,002 British adults 18+, 11 - 24 October 2019
24% 25% 23%
37%
24% 26% 23%
27% 25%
21%
Overall Men Women CON LAB AB C1 C2 DE
Concern about the crime by key demographic groups:
SOCIAL GRADEGENDER PARTY SUPPORT
LIB DEM
15% 22% 25% 34% 25% 22%
29Ipsos MORI Issues Index | Public
Ipsos MORI Issues Index
Concern about the environment and pollution by subgroup
WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
23%
21%
15%
29%
Concern by
21%
29% 15% 20% 26% 20% 20%
18-24 25-34 35-44 45-54 55-64 65+
region
Concern about the environment and pollution by age:
Base: 1,002 British adults 18+, 11 - 24 October 2019
21% 20% 22%
18%
22%
40%
32%
24%
14% 12%
Overall Men Women CON LAB AB C1 C2 DE
Concern about the environment and pollution by key demographic groups:
SOCIAL GRADEGENDER PARTY SUPPORT
LIB DEM
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October 2019
IPSOS MORI ISSUES INDEX
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Ipsos MORI Issues Index October 2019

  • 1. Ipsos MORI Issues Index | Public © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and October not be disclosed or reproduced without the prior written consent of Ipsos. 1 October 2019 IPSOS MORI ISSUES INDEX © 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and October not be disclosed or reproduced without the prior written consent of Ipsos.
  • 2. 2Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues IndexBase: 1,002 British adults 18+, 11 - 24 October 2019 October 2019 63% 36% 24% 21% 18% 15% 14% 12% 11% 11% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Crime/Law and Order/ASB Pollution/environment Education/Schools Poverty/Inequality Housing Economy Immigration/immigrants Lack of faith in politics/politicians/government AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? % Position -2 0 +2 +6 +3 p -3 -1 q -2 -1 q -1 -1 q -3 +1 +1 p -4 -1 q CHANGE SINCE SEP:TOP MENTIONS %
  • 3. 3Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues IndexBase: 1,002 British adults 18+, 11 - 24 October 2019 October 2019 63% 36% 24% 21% 18% 15% 14% 12% 11% 11% 52% 7% 4% 5% 1% 3% 2% 3% 3% 2% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Crime/Law and Order/ASB Pollution/environment Education/Schools Poverty/Inequality Housing Economy Immigration/immigrants Lack of faith in politics/politicians/government MOST/OTHER IMPORTANT ISSUES MOST IMPORTANT ISSUE TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?
  • 4. 4Ipsos MORI Issues Index | Public What do you see as the most/other important issues facing Britain today?Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Growing concerns 0 25 50 75 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? TOP MENTIONS % Source: Ipsos MORI Issues Index NHS POLLUTION/ENVIRONMENT POVERTY/INEQUALITY CRIME/LAW & ORDER HOUSING EU/EUROPE/BREXIT
  • 5. 5Ipsos MORI Issues Index | Public What do you see as the most/other important issues facing Britain today?Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Growing concerns – beneath the headlines 0 5 10 15 20 25 30 35 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? TOP MENTIONS % Source: Ipsos MORI Issues Index POLLUTION/ENVIRONMENT POVERTY/INEQUALITY CRIME/LAW & ORDER HOUSING LACK OF FAITH IN GOV/POLITICS
  • 6. 6Ipsos MORI Issues Index | Public What do you see as the most/other important issues facing Britain today?Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Declining issues 0 25 50 75 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? TOP MENTIONS % Source: Ipsos MORI Issues Index IMMIGRATION INFLATION/PRICES UNEMPLOYMENT ECONOMY
  • 7. 7Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST IMPORTANT ISSUE FACING BRITAIN TODAY? Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Single Biggest Issue 2010 - 2019 TOP MENTIONS % NHS UNEMPLOYMENT ECONOMY DEFENCE/TERRORISM IMMIGRATION EU/EUROPE/BREXIT 0% 10% 20% 30% 40% 50% 60% Oct 2010 Jul 2011 Apr 2012 Jan 2013 Oct 2013 Jul 2014 Apr 2015 Jan 2016 Oct 2016 Jul 2017 Apr 2018 Jan 2019 Oct 2019
  • 8. 8Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home EU / Europe / Brexit BRITAIN TODAY? Treaty of Accession: ten new EU Member States France and Holland reject ratification of EU constitution Lowest score recorded (1%) 0 10 20 30 40 50 60 70 80 Oct 1997 Oct 1998 Oct 1999 Oct 2000 Oct 2001 Oct 2002 Oct 2003 Oct 2004 Oct 2005 Oct 2006 Oct 2007 Oct 2008 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 Highest concern recorded since Sept 1974 (72%) CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 JOHNSON MADE PM
  • 9. 9Ipsos MORI Issues Index | Public WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home NHS / Hospitals / Healthcare BRITAIN TODAY? Lowest score since December 1985 (13%) Highest score since October 2002 (61%) 0 10 20 30 40 50 60 70 80 Oct 1997 Oct 1998 Oct 1999 Oct 2000 Oct 2001 Oct 2002 Oct 2003 Oct 2004 Oct 2005 Oct 2006 Oct 2007 Oct 2008 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 JOHNSON MADE PM
  • 10. 10Ipsos MORI Issues Index | Public 0 10 20 30 40 50 60 Oct 1997 Oct 1998 Oct 1999 Oct 2000 Oct 2001 Oct 2002 Oct 2003 Oct 2004 Oct 2005 Oct 2006 Oct 2007 Oct 2008 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 JOHNSON MADE PM WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Immigration / Immigrants BRITAIN TODAY? Border controls relaxed for “A8” EU Countries (Poland, etc.) EU Border controls relaxed for Romanians and Bulgarians Highest concern ever recorded (56%) Lowest score since March 2001 (10%)
  • 11. 11Ipsos MORI Issues Index | Public 0 10 20 30 40 50 60 70 Oct 1997 Oct 1998 Oct 1999 Oct 2000 Oct 2001 Oct 2002 Oct 2003 Oct 2004 Oct 2005 Oct 2006 Oct 2007 Oct 2008 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Economy / Economic situation BRITAIN TODAY? Sub-prime mortgage crisis in the US Northern Rock nationalised Global recession and Russian Financial crisis Highest score since 1992; Most important issue for the first time Lowest score since October 2007 (12%) CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 JOHNSON MADE PM
  • 12. 12Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Unemployment / Factory closure / Lack of industry WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Lowest ever score (5%) Unemployment in Britain rises to 5.5% Minimum wage introduced Youth unemployment reaches 1 million Lowest score since October 2008 (7%) Unemployment falls below 1 million for first time in 25 years 0 10 20 30 40 50 Oct 1997 Oct 1998 Oct 1999 Oct 2000 Oct 2001 Oct 2002 Oct 2003 Oct 2004 Oct 2005 Oct 2006 Oct 2007 Oct 2008 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 JOHNSON MADE PM
  • 13. 13Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Education / Schools WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 0 10 20 30 40 50 Oct 1997 Oct 1998 Oct 1999 Oct 2000 Oct 2001 Oct 2002 Oct 2003 Oct 2004 Oct 2005 Oct 2006 Oct 2007 Oct 2008 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 Labour’s second term - pledge to improve failing secondary schools First City Academies introduced Lowest score since Dec 1985 (9%) Highest score since October 2006 (27%) CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 JOHNSON MADE PM
  • 14. 14Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Crime / Law & Order / Violence / Vandalism / ASB WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Riots across England Lowest score since October 1991 (8%) Highest score since October 2011 (29%) 0 10 20 30 40 50 60 Oct 1997 Oct 1998 Oct 1999 Oct 2000 Oct 2001 Oct 2002 Oct 2003 Oct 2004 Oct 2005 Oct 2006 Oct 2007 Oct 2008 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 May day riots CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 JOHNSON MADE PM
  • 15. 15Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Defence / Foreign Affairs / International terrorism WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? War in Kosovo 9/11 Invasion of Iraq “7/7” London Bombing UK withdraws from Iraq NATO bombing in Libya Rise of IS Paris attacks and Parliamentary vote for action against IS in Syria London Bridge attackParliamentary vote against action in Syria 0 10 20 30 40 50 60 70 Oct 1997 Oct 1998 Oct 1999 Oct 2000 Oct 2001 Oct 2002 Oct 2003 Oct 2004 Oct 2005 Oct 2006 Oct 2007 Oct 2008 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 JOHNSON MADE PM
  • 16. 16Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Poverty/inequality WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Sept 1999: Alastair Darling – “one child in three” living in poverty December 2018: highest recorded score since December 1997 (21%) 0 5 10 15 20 25 Oct 1997 Oct 1998 Oct 1999 Oct 2000 Oct 2001 Oct 2002 Oct 2003 Oct 2004 Oct 2005 Oct 2006 Oct 2007 Oct 2008 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 JOHNSON MADE PM
  • 17. 17Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Housing WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Highest scores since October 1974 (22%) 0 5 10 15 20 25 30 Oct 1997 Oct 1998 Oct 1999 Oct 2000 Oct 2001 Oct 2002 Oct 2003 Oct 2004 Oct 2005 Oct 2006 Oct 2007 Oct 2008 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 JOHNSON MADE PM
  • 18. 18Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Pensions/Social Security/Benefits WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Equitable Life sells its non-profit pension annuities Labour proposes ‘affluence testing’ to exclude the well-off from state benefits Gordon Brown unveils pension credits Pensions commission report – “more than 13 million working people are not saving enough for their retirement” Lowest ever score (3%) 0 5 10 15 20 25 30 Oct 1997 Oct 1998 Oct 1999 Oct 2000 Oct 2001 Oct 2002 Oct 2003 Oct 2004 Oct 2005 Oct 2006 Oct 2007 Oct 2008 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 JOHNSON MADE PM
  • 19. 19Ipsos MORI Issues Index | Public Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Pollution / Environment WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Widespread flooding during wet autumn Nine killed in gales across Britain Winter flooding and storms 0 5 10 15 20 25 Oct 1997 Oct 1998 Oct 1999 Oct 2000 Oct 2001 Oct 2002 Oct 2003 Oct 2004 Oct 2005 Oct 2006 Oct 2007 Oct 2008 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 Oct 2018 Oct 2019 Highest score since July 1990 (21%) CAMERON BECOMES PM VOTE FOR BREXIT; MAY BECOMES PM GE 2017 JOHNSON MADE PM
  • 20. 20Ipsos MORI Issues Index | Public 0 5 10 15 20 25 Nov 2016 Jan 2017 Mar 2017 May 2017 Jul 2017 Sep 2017 Nov 2017 Jan 2018 Mar 2018 May 2018 Jul 2018 Sep 2018 Nov 2018 Jan 2019 Mar 2019 May 2019 Jul 2019 Sep 2019 Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Lack of faith in government/ politics WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? November 2016 (7%) September 2019 (15%)
  • 21. 21Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues Index Party support 66% 43% 37% 18% 23% 6% 12% 15% 19% 13% 55% 39% 24% 22% 20% 25% 15% 15% 9% 10% 88% 39% 26% 40% 24% 22% 22% 13% 3% 16% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Crime/Law and Order/ASB Pollution/environment Education/Schools Poverty/Inequality Housing Economy Immigration/immigrants Lack of faith in politics/politicians/government CONSERVATIVE SUPPORTERS LABOUR SUPPORTERS TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Base: 1,002 British adults 18+, 11 - 24 October 2019 LIBERAL DEMOCRAT SUPPORTERS
  • 22. 22Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues Index Men and women 67% 34% 25% 20% 13% 13% 11% 15% 14% 11% 59% 37% 23% 22% 22% 18% 16% 10% 8% 10% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Crime/Law and Order/ASB Pollution/environment Education/Schools Poverty/Inequality Housing Economy Immigration/immigrants Lack of faith in politics/politicians/government MEN WOMEN TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Base: 1,002 British adults 18+, 11 - 24 October 2019
  • 23. 23Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues Index Social grade 69% 40% 25% 28% 24% 17% 13% 17% 9% 14% 56% 30% 23% 13% 11% 13% 14% 7% 14% 6% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Crime/Law and Order/ASB Pollution/environment Education/Schools Poverty/Inequality Housing Economy Immigration/immigrants Lack of faith in politics/politicians/government ABC1 C2DE TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? Base: 1,002 British adults 18+, 11 - 24 October 2019
  • 24. 24Ipsos MORI Issues Index | Public WHAT DO YOU SEE Source: Ipsos MORI Issues Index Age group 59% 24% 19% 21% 11% 18% 17% 9% 11% 10% 62% 46% 29% 23% 28% 13% 13% 18% 10% 10% 66% 35% 23% 20% 15% 15% 11% 10% 12% 12% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Crime/Law and Order/ASB Pollution/environment Education/Schools Poverty/Inequality Housing Economy Immigration/immigrants Lack of faith in politics/politicians/government 18-34 35-54 TOP MENTIONS % AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 55+ Base: 1,002 British adults 18+, 11 - 24 October 2019
  • 25. 25Ipsos MORI Issues Index | Public 18-34 55+ 35-54 18-34 71% 39% 29% EU/BREXIT NHS POLLUTION/ENVIRONMENT 62% 32% 20% EU/BREXIT NHS CRIME 69% 49% 33% EU/BREXIT NHS EDUCATION 50% 41% 31% EU/BREXIT NHS CRIME 66% 28% 25% EU/BREXIT NHS POLLUTION/ENVIRONMENT 53% 20% 19% EU/BREXIT CRIME NHS Source: Ipsos MORI Issues Index Age and social grade WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? AGEBRACKET ABC1 C2DE SOCIAL GRADE Base: 1,002 British adults 18+, 11 – 24 October 2019
  • 26. 26Ipsos MORI Issues Index | Public Ipsos MORI Issues Index Concern about Brexit/EU by subgroup WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 64% 67% 61% 67% Concern by 52% 55% 63% 60% 64% 73% 62% 18-24 25-34 35-44 45-54 55-64 65+ region Concern about the EU/Brexit by age: Base: 1,002 British adults 18+, 11 – 24 October 2019 Overall Men Women CON LAB AB C1 C2 DE Concern about the EU/Brexit by key demographic groups: SOCIAL GRADEGENDER PARTY SUPPORT LIB DEM 63% 67% 59% 66% 55% 88% 71% 67% 64% 48%
  • 27. 27Ipsos MORI Issues Index | Public Ipsos MORI Issues Index Concern about the NHS by subgroup WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 31% 41% 33% 41% Concern by 23% 20% 27% 45% 48% 37% 34% 18-24 25-34 35-44 45-54 55-64 65+ region Concern about the NHS by age: Base: 1,002 British adults 18+, 11 - 24 October 2019 36% 34% 37% 43% 39% 39% 42% 37% 37% 24% Overall Men Women CON LAB AB C1 C2 DE Concern about the NHS by key demographic groups: SOCIAL GRADEGENDER PARTY SUPPORT LIB DEM
  • 28. 28Ipsos MORI Issues Index | Public Ipsos MORI Issues Index Concern about the crime by subgroup WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 8% 25% 22% 28% Concern by 29% 18-24 25-34 35-44 45-54 55-64 65+ region Concern about the NHS by age: Base: 1,002 British adults 18+, 11 - 24 October 2019 24% 25% 23% 37% 24% 26% 23% 27% 25% 21% Overall Men Women CON LAB AB C1 C2 DE Concern about the crime by key demographic groups: SOCIAL GRADEGENDER PARTY SUPPORT LIB DEM 15% 22% 25% 34% 25% 22%
  • 29. 29Ipsos MORI Issues Index | Public Ipsos MORI Issues Index Concern about the environment and pollution by subgroup WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY? 23% 21% 15% 29% Concern by 21% 29% 15% 20% 26% 20% 20% 18-24 25-34 35-44 45-54 55-64 65+ region Concern about the environment and pollution by age: Base: 1,002 British adults 18+, 11 - 24 October 2019 21% 20% 22% 18% 22% 40% 32% 24% 14% 12% Overall Men Women CON LAB AB C1 C2 DE Concern about the environment and pollution by key demographic groups: SOCIAL GRADEGENDER PARTY SUPPORT LIB DEM
  • 30. Ipsos MORI Issues Index | Public © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and October not be disclosed or reproduced without the prior written consent of Ipsos. 30 October 2019 IPSOS MORI ISSUES INDEX For more information contact: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com