Less than two weeks into his tenure as the new Labour leader Ipsos MORI’s detailed image ratings show the public’s views on Jeremy Corbyn and the party he leads. More than half (54%) of Britons say Jeremy Corbyn is ‘more honest than most politicians’ compared to three in ten (30%) who say the same for David Cameron. However only 32% think he’s a capable leader compared to 62% saying this for David Cameron. When asked if either ‘has sound judgment’ 32% say Mr Corbyn possesses this while 46% say Mr Cameron does. Less of the public however believe that Jeremy Corbyn is ‘out of touch with ordinary people’ when compared to David Cameron (39% versus 64%), but he falls far behind David Cameron when being seen as ‘patriotic’ (37% compared to 76%).

1. 2015
POLITICAL MONITOR

2. VOTING
INTENTIONS

3. Voting Intention
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
39%
35%
7%
4%
8%
7%
All giving a voting intention Headline voting intention
Conservative lead = +4 Conservative lead = +5
CONSERVATIVE
LABOUR
UKIP
GREEN
LIB DEM
OTHER
39%
34%
7%
4%
9%
6%
Base: 1,255 British adults 18+, 19th – 22nd September 2015, all 9/10 certain to vote and always/usually/it depends vote in
General Elections = 941 Headline voting intention is based on a method that would have given most accurate results in the
2015 GE; this is an interim measure whilst our internal review is carried out.
3

4. SATISFACTION WITH THE
GOVERNMENT AND PARTY LEADERS

5. CONSERVATIVE LABOUR GOVERNMENT
-1.5%
swing from July
-2.0%
swing from July
-10 Net -3 Net -16 Net
SATISFIED 42% SATISFIED 33% SATISFIED 38%
DISSATISFIED 52% DISSATISFIED 36% DISSATISFIED 54%
Satisfaction with leaders and the Government
Base: 1,255 British adults 18+, 19th – 22nd September 2015. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied”
5
Source: Ipsos MORI Political Monitor
0
-100
+100
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS JOB
AS PRIME MINISTER /ACTING LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS / LEADER OF UKIP?

6. Net satisfaction with Prime Ministers
Base: c.1,000 British adults each month
6HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY… IS DOING HIS / HER JOB
AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
Number of months from becoming Prime Minister
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

7. David Cameron (satisfaction)
Base: 1,255 British adults 18+, 19th – 22nd September 2015
7ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
42%
52%
7%
September 2015 July 2006 –September 2015
0
10
20
30
40
50
60
70
Jul-06
Nov-06
Jun-07
Oct-07
Mar-08
Jul-08
Nov-08
Mar-09
Jul-09
Nov-09
Mar-10
Jul-10
Dec-10
Apr-11
Aug-11
Dec-11
Apr-12
Aug-12
Dec-12
Apr-13
Aug-13
Dec-13
Apr-14
Aug-14
Dec-14
Apr-15
Sep-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 42%
DISSATISFIED 52%
DON’T KNOW 7%
Net = -10
Dissatisfied
Satisfied

8. David Cameron (satisfaction among Tory supporters)
Base: 395 Conservative supporters 18+, 19th – 22nd September 2015
8ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
86%
11%
3%
September 2015 May 2006 – September 2015
0
10
20
30
40
50
60
70
80
90
100
Jun06
Oct06
Apr07
Jul07
Oct07
Feb08
May08
Aug08
Nov-08
Feb-09
May-09
Aug-09
Nov-09
Feb-10
May-10
Sep-10
Feb-11
May-11
Aug-11
Nov-11
Feb-12
May-12
Aug-12
Nov-12
Feb-13
May-13
Aug-13
Nov-13
Feb-14
May-14
Aug-14
Nov-14
Feb-15
Apr-15
Sep-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 86%
DISSATISFIED 11%
DON’T KNOW 3%
Net = +65
Satisfied
Dissatisfied

9. 55%
14%
30%33%
36%
31%
Jeremy Corbyn (satisfaction)
9ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMEY CORBYN IS DOING HIS JOB
AS LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
September 2015
SATISFIED 33%
DISSATISFIED 36%
DON’T KNOW 31%
Net = -3
Base: 1,255 British adults; 408 Labour supporters 18+, 18th –20th July 2015
SATISFIED 55%
DISSATISFIED 14%
DON’T KNOW 30%
Net = +41
Labour supporters only

10. Con and Lab leaders’ first Ipsos MORI ratings
21
13
22
12
16
13
15
17
17
20
22
36
23
33
37
30
34
12
15
26
31
36
41
33
Foot - Nov. '80
Kinnock - Oct '83
Major - Dec '90
Smith - July '92
Blair - Aug '94
Hague - Jun '97
Duncan Smith - Sep '01
Howard - Nov '03
Cameron - Jan '06
Brown - July '07
Miliband - Oct '10
Corbyn - Sep '15
% Dissatisfied % Satisfied
c. 1,000 British adults aged 18+ each month Source: Ipsos MORI Political Monitor
HOW SATISFIED ARE DISSATISFIED ARE YOU WITH THE WAY …. IS DOING THEIR JOB AS PRIME
MINISTER/LEADER OF THE XX PARTY? 10
Net +%
+2
+20
+15
+18
+18
-1
0
+9
+16
+14
+19
-3

11. LEADER IMAGE

12. 57%
51%
44%
47%
65%
44%
40%
56%
62%
51%
46%
51%
64%
45%
41%
56%
76%
30%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
Leader Image – David Cameron
12
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE
BEEN SAID ABOUT VARIOUS POLITICIANS.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO DAVID CAMERON?
Source: Ipsos MORI Political MonitorBase: 1,255 British adults 18+, 19th– 22nd September 2015.
SEPTEMBER 2015 APRIL 2015

13. 32%
23%
32%
49%
39%
25%
41%
47%
37%
54%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
Leader Image – Jeremy Corbyn
13
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE
BEEN SAID ABOUT VARIOUS POLITICIANS.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO JEREMY CORBYN?
Source: Ipsos MORI Political MonitorBase: 1,255 British adults 18+, 19th– 22nd September 2015.
SEPTEMBER 2015

14. PARTIES AND THEIR LEADERS

15. Leaders and their parties – David Cameron
15WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…DAVID CAMERON AND THE CONSERVATIVE PARTY?
Source: Ipsos MORI Political Monitor
31%
13%
10%
42%
4%
Cameron & the
Conservative Party
%
September
2015
Change
since
March
2015
Total like him 44 +5
Total do not like him 52 -2
Total like his party 41 +11
Total do not like his party 55 -5
September 2015
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW
Base: 1,255 British adults 18+, 19th– 22nd September 2015.

16. 23%
14%
17%
38%
9%
Leaders and their parties – Jeremy Corbyn
16WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…JEREMY CORBYN AND THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
September 2015
Corbyn & the
Labour Party
%
September
2015
Total like him 37
Total do not like him 55
Total like his party 40
Total do not like his party 52
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW
Base: 1,255 British adults 18+, 19th– 22nd September 2015.

17. MOST CAPABLE PM

18. Most capable PM
18VERSION 1: WHO DO YOU THINK WOULD
MAKE THE MOST CAPABLE PRIME MINISTER,
DAVID CAMERON OR JEREMY CORBYN?
Source: Ipsos MORI Political MonitorBase: Split-sample: 632 British adults 18+ v1, 623 v2, 19th – 22nd September 2015.
9%
4%
2%
28%
57%Cameron
Corbyn
The same
Other
Don’t know
VERSION 2: WHO DO YOU THINK WOULD
MAKE THE MOST CAPABLE PRIME MINISTER,
DAVID CAMERON OR JEREMY CORBYN OR
ARE THEY THE SAME?
8%
2%
17%
25%
48%
COMBINED
8%
3%
9%
27%
53%
Cameron
Corbyn
The same
Other
Don’t know
Cameron
Corbyn
The same
Other
Don’t know

19. SATISFACTION WITH THE
GOVERNMENT AND PARTY LEADERS

20. CONSERVATIVE LABOUR UKIP LIB DEM GOVERNMENT
-1.5%
swing from July
+4.0%
swing from July
-2.0%
swing from July
-10 Net -3 Net -5 Net -7 Net -16 Net
SATISFIED 42% SATISFIED 33% SATISFIED 40% SATISFIED 22% SATISFIED 38%
DISSATISFIED 52% DISSATISFIED 36% DISSATISFIED 45% DISSATISFIED 29% DISSATISFIED 54%
Satisfaction with leaders and the Government
Base: 1,255 British adults 18+, 19th – 22nd September 2015. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied”
20
Source: Ipsos MORI Political Monitor
0
-100
+100
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS JOB
AS PRIME MINISTER /ACTING LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS / LEADER OF UKIP?

21. Net satisfaction with Prime Ministers
Base: c.1,000 British adults each month
21HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY… IS DOING HIS / HER JOB
AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
Number of months from becoming Prime Minister
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

22. David Cameron (satisfaction)
Base: 1,255 British adults 18+, 19th – 22nd September 2015
22ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
42%
52%
7%
September 2015 July 2006 –September 2015
0
10
20
30
40
50
60
70
Jul-06
Nov-06
Jun-07
Oct-07
Mar-08
Jul-08
Nov-08
Mar-09
Jul-09
Nov-09
Mar-10
Jul-10
Dec-10
Apr-11
Aug-11
Dec-11
Apr-12
Aug-12
Dec-12
Apr-13
Aug-13
Dec-13
Apr-14
Aug-14
Dec-14
Apr-15
Sep-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 42%
DISSATISFIED 52%
DON’T KNOW 7%
Net = -10
Dissatisfied
Satisfied

23. David Cameron (satisfaction among Tory supporters)
Base: 395 Conservative supporters 18+, 19th – 22nd September 2015
23ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
86%
11%
3%
September 2015 May 2006 – September 2015
0
10
20
30
40
50
60
70
80
90
100
Jun06
Oct06
Apr07
Jul07
Oct07
Feb08
May08
Aug08
Nov-08
Feb-09
May-09
Aug-09
Nov-09
Feb-10
May-10
Sep-10
Feb-11
May-11
Aug-11
Nov-11
Feb-12
May-12
Aug-12
Nov-12
Feb-13
May-13
Aug-13
Nov-13
Feb-14
May-14
Aug-14
Nov-14
Feb-15
Apr-15
Sep-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 86%
DISSATISFIED 11%
DON’T KNOW 3%
Net = +65
Satisfied
Dissatisfied

24. 55%
14%
30%33%
36%
31%
Jeremy Corbyn (satisfaction)
24ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMEY CORBYN IS DOING HIS JOB
AS LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
September 2015
SATISFIED 33%
DISSATISFIED 36%
DON’T KNOW 31%
Net = -3
Base: 1,255 British adults; 408 Labour supporters 18+, 18th –20th July 2015
SATISFIED 55%
DISSATISFIED 14%
DON’T KNOW 30%
Net = +41
Labour supporters only

25. 22%
29%
48%
Tim Farron (satisfaction)
Base: 1,255 British adults 18+, 103 Lib Dem supporters 18+, 19th – 22nd September 2015
25ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY TIM FARRON IS DOING HIS JOB
AS LEADER OF THE LIBERAL DEMOCRATS?
Source: Ipsos MORI Political Monitor
September 2015 Lib Dem supporters only
SATISFIED 22%
DISSATISFIED 29%
DON’T KNOW 48%
Net = -7
51%
27%
23%
SATISFIED 51%
DISSATISFIED 27%
DON’T KNOW 23%
Net = +24

26. 0
10
20
30
40
50
60
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-152
Apr-15
Jun-15
Jul-15
Sep-15
Nigel Farage (satisfaction)
Base: 1,255 British adults 18+, 19th – 22nd September 2015
26ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB
AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
40%
45%
15%
September 2015 March 2013 – September 2015
SATISFIED 40%
DISSATISFIED 45%
DON’T KNOW 15%
Net = -5
Dissatisfied
Satisfied

27. 0
10
20
30
40
50
60
70
80
90
100
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-152
Apr-15
Jun-15
Jul-15
Sep-15
Nigel Farage (satisfaction among UKIP supporters)
Base: 70 UKIP supporters 18+, 19th – 22nd September 2015
27ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB
AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
88%
9%
3%
September 2015 March 2013 – September 2015
SATISFIED 88%
DISSATISFIED 9%
DON’T KNOW 3%
Net = +79
Dissatisfied
Satisfied

28. PARTY IMAGE

29. 21%
39%
27%
18%
43%
76%
16%
19%
55%
33%
16%
46%
55%
17%
26%
61%
43%
27%
51%
62%
35%
30%
32%
37%
49%
48%
62%
56%
Keeps its promises
Concerned about people in real need in
Britain
Looks after the interests of people like me
Has a good team of leaders
Understands the problems facing Britain
Different to other parties
Fit to govern
Party image – positive traits
29
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICAL PARTIES. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO…
CONSERVATIVE PARTY LABOUR PARTY UKIP LIBERAL DEMOCRATS
Base: 1,255 British adults 18+, 19th – 22nd September 2015. Split sample for UKIP (623) and Liberal Democrats (632) Source: Ipsos MORI Political Monitor

30. 60%
69%
48%
52%
59%
12%
53%
50%
60%
36%
55%
75%
68%
29%
48%
38%
Will promise anything to win votes
Extreme
Out of date
Divided
Party image – negative traits
30
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICAL PARTIES. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO…
Base: 1,255 British adults 18+, 19th – 22nd September 2015. Split sample for UKIP (623) and Liberal Democrats (632)
Source: Ipsos MORI Political Monitor
CONSERVATIVE PARTY LABOUR PARTY UKIP LIBERAL DEMOCRATS

31. 23%
45%
44%
63%
43%
23%
33%
50%
44%
42%
30%
48%
49%
68%
38%
29%
37%
56%
32%
48%
62%
Keeps its promises
Understands the problems facing Britain
Has a good team of leaders
Will promise anything to win votes
Divided
Extreme
Looks after the interests of people like me
Fit to govern
Concerned about people in real need in
Britain
Out of date
Different to the other parties
Party Image – the Conservative Party
31
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE
BEEN SAID ABOUT VARIOUS POLITICAL PARTIES.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THE CONSERVATIVE PARTY?
Source: Ipsos MORI Political Monitor
SEPTEMBER 2015 APRIL 2015
Base: 1,255 British adults 18+, 19th – 22nd September 2015.

32. 24%
52%
28%
63%
43%
14%
43%
40%
36%
39%
26%
51%
27%
60%
75%
36%
43%
35%
61%
55%
62%
Keeps its promises
Understands the problems facing Britain
Has a good team of leaders
Will promise anything to win votes
Divided
Extreme
Looks after the interests of people like me
Fit to govern
Concerned about people in real need in
Britain
Out of date
Different to the other parties
Party Image – the Labour Party
32
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE
BEEN SAID ABOUT VARIOUS POLITICAL PARTIES.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
SEPTEMBER 2015 APRIL 2015
Base: 1,255 British adults 18+, 19th – 22nd September 2015.

33. 17%
44%
29%
57%
43%
10%
38%
23%
33%
40%
19%
46%
16%
59%
50%
12%
33%
17%
55%
53%
55%
Keeps its promises
Understands the problems facing Britain
Has a good team of leaders
Will promise anything to win votes
Divided
Extreme
Looks after the interests of people like me
Fit to govern
Concerned about people in real need in
Britain
Out of date
Different to the other parties
Party Image – the Liberal Democrats
33
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE
BEEN SAID ABOUT VARIOUS POLITICAL PARTIES.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THE LIBERAL DEMOCRAT PARTY?
Source: Ipsos MORI Political Monitor
SEPTEMBER 2015 APRIL 2015
Base: 632 British adults 18+, 19th– 22ndSeptember 2015

34. 13%
31%
17%
55%
39%
65%
20%
9%
41%
71%
21%
43%
18%
60%
52%
69%
27%
16%
39%
48%
76%
Keeps its promises
Understands the problems facing Britain
Has a good team of leaders
Will promise anything to win votes
Divided
Extreme
Looks after the interests of people like me
Fit to govern
Concerned about people in real need in
Britain
Out of date
Different to the other parties
Party Image – UKIP
34
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE
BEEN SAID ABOUT VARIOUS POLITICAL PARTIES.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THE UK INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
SEPTEMBER 2015 APRIL 2015
Base: 623 British adults 18+, 19th – 22nd September 2015.

35. LEADER IMAGE

36. 57%
51%
44%
47%
65%
44%
40%
56%
62%
51%
46%
51%
64%
45%
41%
56%
76%
30%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
Leader Image – David Cameron
36
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE
BEEN SAID ABOUT VARIOUS POLITICIANS.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO DAVID CAMERON?
Source: Ipsos MORI Political MonitorBase: 1,255 British adults 18+, 19th– 22nd September 2015.
SEPTEMBER 2015 APRIL 2015

37. 32%
23%
32%
49%
39%
25%
41%
47%
37%
54%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
Leader Image – Jeremy Corbyn
37
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE
BEEN SAID ABOUT VARIOUS POLITICIANS.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO JEREMY CORBYN?
Source: Ipsos MORI Political MonitorBase: 1,255 British adults 18+, 19th– 22nd September 2015.
SEPTEMBER 2015

38. 18%
10%
21%
28%
30%
23%
18%
23%
37%
21%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
Leader Image – Tim Farron
38
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE
BEEN SAID ABOUT VARIOUS POLITICIANS.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO TIM FARRON?
Source: Ipsos MORI Political MonitorBase: 632 British adults 18+, 19th– 22nd September 2015.
SEPTEMBER 2015

39. 26%
17%
19%
33%
42%
55%
64%
43%
28%
20%
22%
42%
50%
58%
66%
45%
68%
44%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
Leader Image – Nigel Farage
39
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE
BEEN SAID ABOUT VARIOUS POLITICIANS.
WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO NIGEL FARAGE?
Source: Ipsos MORI Political MonitorBase: 623 British adults 18+, 19th– 22nd September 2015.
SEPTEMBER 2015 APRIL 2015

40. PARTIES AND THEIR LEADERS

41. Leaders and their parties – David Cameron
41WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…DAVID CAMERON AND THE CONSERVATIVE PARTY?
Source: Ipsos MORI Political Monitor
31%
13%
10%
42%
4%
Cameron & the
Conservative Party
%
September
2015
Change
since
March
2015
Total like him 44 +5
Total do not like him 52 -2
Total like his party 41 +11
Total do not like his party 55 -5
September 2015
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW
Base: 1,255 British adults 18+, 19th– 22nd September 2015.

42. 23%
14%
17%
38%
9%
Leaders and their parties – Jeremy Corbyn
42WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…JEREMY CORBYN AND THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
September 2015
Corbyn & the
Labour Party
%
September
2015
Total like him 37
Total do not like him 55
Total like his party 40
Total do not like his party 52
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW
Base: 1,255 British adults 18+, 19th– 22nd September 2015.

43. 15%
9%
13%
31%
31%
Leaders and their parties – Tim Farron
43WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…TIM FARRON AND THE LIBERAL DEMOCRATS?
Source: Ipsos MORI Political Monitor
September 2015
Farron & the
Liberal
Democrats
%
September
2015
Total like him 24
Total do not like him 44
Total like his party 28
Total do not like his party 40
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW
Base: 632 British adults 18+, 19th– 22nd September 2015.

44. 16%
20%
5%
53%
6%
Leaders and their parties – Nigel Farage
44WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NIGEL FARAGE AND THE UK INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW
September 2015
Farage & UKIP
%
September
2015
Change
since March
2015
Total like him 36 +6
Total do not like him 58 -1
Total like his party 21 -4
Total do not like his party 73 +9
Base: 623British adults 18+, 19th – 22nd September 2015.

45. 2015
POLITICAL MONITOR