Networking Nations, held in Berlin on 5 September 2017, is a new network that seeks to clarify and communicate the key issues facing every nation in this turbulent time, and in particular, those concerning innovation and technology.
In this presentation, Pippa Bailey of Ipsos Marketing, shares some of the complex and contradictory findings from our latest Ipsos Global Trends survey - the largest study of its kind, looking at the attitudes and behaviours of over 18,000 consumers and citizens in 23 key countries around the world. Who’s winning and losing in the battle for attention, how fragmented (or not) are we across the world, and are we embracing technology or yearning for tradition and simplicity?
For more, visit https://www.ipsosglobaltrends.com.
2. Fragmentation, Cohesion & Anxiety | August 2017 | Version 1 | Confidential
GLOBALLY CONNECTED
LOCALLY ISOLATED
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believe people across the world
TWO THIRDS
OF THE POPULATION
have more things in common than
things that make them different
GTS 2017. % of people who agree that people across the world have more things in common that things that make them different.
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
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ONLY
ONE FIFTH
GTS 2017. % of people who agree that they feel more/less of a connection with people in their neighbourhood than they did 10 years ago
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
of the population feel more of a connection
with people in their neighbourhood
than they did 10 years ago
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%
markets
Emerging
%
markets
Established
% agree that globalisation is good for their country
GTS 2017. % of people who agree that globalisation is good for their country Base: 18,180
adults across 23 countries, online, 12th Sep – 11th Oct 2016
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MOST PEOPLE ARE PESSIMISTIC ABOUT THE FUTURE
But this is
particularly the
case in Western
nations such as
Britain, France
and Spain
GTS 2017. Looking ahead to the next 12 months, are you optimistic or pessimistic about the following…
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
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WESTERNERS LACK FULFILMENT
GTS 2017. % who agree that fulfilment in life is achieving a prominent position in your career, % who agree they measure success by the things they own.
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
FROM JOBS OR POSSESSIONS
Whereas Brazilians, Indians
and Mexicans say fulfilment
comes from a prominent
position at work…
…in Europe and America far
fewer people see life as being
all about work.
They are also less likely
to measure success by the
things they own
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HALFof global citizens
is destroying our lives
53% 49% 46%
…and it’s Millennials who fear
this the most
GTS 2017. % of people who agree that they spend too much time online. % of people who fear that technical progress is destroying our lives.
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
Millennials Gen X Baby Boomers
fear that tech progress
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% too much
time online
they spend
agree
GTS 2017. % of people who agree that they spend too much time online. % of people who fear that technical progress is destroying our lives.
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
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OF THE GLOBAL
75%
POPULATION
TRY TO SWITCH OFF
ON A REGULAR BASIS
GTS 2017. % who agree they try and find time to switch off on a regular basis
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
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SEEKING COMFORT IN
SIMPLICITY & TRADITION
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82%feel the world is an
despite suicide
than deaths from war
increasingly dangerous place,
rates being higher
GTS 2017. % who agree that we live in an increasingly dangerous world
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2016
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THE APPEAL OF TRADITION
Traditions are
the most
important part
of society
The world is
changing
too fast
People were
happier when
there were fewer
problems
I wish I could
slow down the
pace of my life
I would like my
country to be
the way it
used to be
I feel left behind by
the progress and
changes in my country
40%
50%
62%
68%
79%
80%
0% 100%
GTS 2017. % agree with statements. Questionnaire section: Society - Perceptions
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2061
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SECURITY AND
THE DATA ECONOMY
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74%are concerned about how information
and is being used by companies
is being collected about them online
GTS 2017. % agree they are concerned about how information is collected when they go online is being used by companies.
Base: 18,180 adults across 23 countries, online, 12th Sep – 11th Oct 2061
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ONLY 15% OF US CLAIM
TO READ ALL
T&C’S