Iryna Isakina

Ukraine Ukraine

Marketing Director

Technology / Software / Internet

Brand and product management: • introduced a system of brand management range/brands and implemented its promotion strategy; • successful launch and promotion of the new brand Gagarin™, as well as complementary categories. Trade-marketing, sales support • building an effective promotional policies that solve tactical financial problems; • using profitable promotion tools, aimed at creating a relationship to the brand, increasing awareness/loyalty/repeat purchases/average ticket; • developed standards for the design of network objects of different brands/collections/products and provided comprehensive support dealer networks; • created programs to counter competition on th...