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Product endorsements
Product endorsements
Brand awareness
Product endorsements
Brand awareness
Build an audience
Product endorsements
Brand awareness
Build an audience
Social engagement
T ’
Responsibilities:
● Generate new leads for the business
● Write sales content
Values:
● Inbound- buyer-centric approach to sales
● Empower other women to join and excel in
sales
Main challenges:
● Scaling the business
● Finding enough time for her own promo
(blogging, social posts etc.) and managing the
business
● She’s a professional in her late 30s / early 40s.
● She owns a small-business and her mission is to help other
sales teams succeed.
● Before starting her own business, she was a successful
Sales Manager for an Enterprise or Large Company.
● Has her own blog.
● She enjoys speaking.
Responsibilities:
● Generate new leads for the business
● Write sales content
Values:
● Inbound- buyer-centric approach to sales
● Empower other women to join and excel in
sales
Main challenges:
● Scaling the business
● Finding enough time for her own promo
(blogging, social posts etc.) and managing the
business
● She’s a professional in her late 30s / early 40s.
● She owns a small-business and her mission is to help other
sales teams succeed.
● Before starting her own business, she was a successful
Sales Manager for an Enterprise or Large Company.
● Has her own blog.
● She enjoys speaking.
R
“I
f
”
M f
!
“W ’
f ”
I
I
BOOM!
Build a bigger audience Brand awareness Virtual events
Cross blog promotions
Co-Marketing
**Custom campaigns**
Monetize their audience Product endorsements
Launch new products
Affiliate Marketing
**Custom campaigns**
Build a bigger audience Brand awareness Virtual events
Cross blog promotions
Co-Marketing
**Custom campaigns**
Monetize their audience Product endorsements
Launch new products
Affiliate Marketing
**Custom campaigns**
T ’
f ff
technology market insight
technology market insight
IQ EQ
technology market insight
IQ EQ
SEO R&D PR
technology market insight
IQ EQ
SEO R&D PR
passionate
How to build a highly effective in-house influencer marketing program

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How to build a highly effective in-house influencer marketing program

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  • 3.
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  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
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  • 15. Product endorsements Brand awareness Build an audience Social engagement
  • 16.
  • 17. T ’
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Responsibilities: ● Generate new leads for the business ● Write sales content Values: ● Inbound- buyer-centric approach to sales ● Empower other women to join and excel in sales Main challenges: ● Scaling the business ● Finding enough time for her own promo (blogging, social posts etc.) and managing the business ● She’s a professional in her late 30s / early 40s. ● She owns a small-business and her mission is to help other sales teams succeed. ● Before starting her own business, she was a successful Sales Manager for an Enterprise or Large Company. ● Has her own blog. ● She enjoys speaking.
  • 25. Responsibilities: ● Generate new leads for the business ● Write sales content Values: ● Inbound- buyer-centric approach to sales ● Empower other women to join and excel in sales Main challenges: ● Scaling the business ● Finding enough time for her own promo (blogging, social posts etc.) and managing the business ● She’s a professional in her late 30s / early 40s. ● She owns a small-business and her mission is to help other sales teams succeed. ● Before starting her own business, she was a successful Sales Manager for an Enterprise or Large Company. ● Has her own blog. ● She enjoys speaking. R
  • 28. I
  • 30.
  • 31.
  • 32. Build a bigger audience Brand awareness Virtual events Cross blog promotions Co-Marketing **Custom campaigns** Monetize their audience Product endorsements Launch new products Affiliate Marketing **Custom campaigns**
  • 33. Build a bigger audience Brand awareness Virtual events Cross blog promotions Co-Marketing **Custom campaigns** Monetize their audience Product endorsements Launch new products Affiliate Marketing **Custom campaigns** T ’ f ff
  • 34.
  • 35.
  • 36.
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  • 40.
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  • 51. technology market insight IQ EQ SEO R&D PR passionate