This document provides information about promoting mobile apps in Russia through myTarget. It outlines that Russia is a major mobile market (#5 by app installs) with over 60 million users and low cost per install (CPI) under $1. Case studies show companies achieving millions of installs in Russia through myTarget, with CPI as low as $0.35. The document also describes myTarget's services, including app localization, choosing publisher partners, starting a promotion campaign, and measuring results to optimize performance.

1. MOBILE APP PROMOTION IN RUSSIA
Get millions of active users for your app.
Beginners’ guide
for Global publishers

3. WHY?
FACTS AND STORIES
HOW?

4. WHY?

5. WHY
Russian mobile market
#5 country by app
installs
≈ 60 millions
mobile users
CPI less than $1 #1 country
by engagement

6. WHY
FACTS
AND
STORIES

7. Russia is a very important market for us.
We got more then 12 millions installs last
year in Russia, so far we are very satis-
fied with the audience and happy to be
working with myTarget team.
CASE STUDY
360 security
Zhang Yi
360 Security

8. Results
CPI $0.35
CTR 2.5-3%
Over 12 millions installs
in Russia thanks to myTarget
CASE STUDY
360 security

9. CASE STUDY
UC browser
Results
CPI $0,5-0,8
INSTALLS: over 6 millions
The biggest 3rd
party browser
in Russia thanks to myTarget

10. CASE STUDY
UC browser
Among all the countries Russia is the TOP#3
important market for us. myTarget helped us
to get more than 6 millions installs last year.
The enormous audience and great quality of
traffic makes myTarget the best partner for
reaching our KPI. Vincent Wubin,
UC Browser

11. CASE STUDY
3Guns
Results
СTR 1,8-2%
CR 10%
RR Day 1 50%
TOP #1 in Google Play
category just 1 week after
release.

12. WHYCASE STUDY
R2Games
Results
CPI $1.1
CTR 0.9%
Great CPI results
for RPG game

13. HOW?

14. HOW?
2Choosing right
partners
3Start promotion 4Measuring results
1 App localization

15. APP LOCALIZATION
Inhouse translation
and checking
Sending to
localization partners
(agencies)
Games that are localized in Russian earn much more than their
English counterparts.

16. Media source
for retention
in Europe
(Gaming, iOs)
by AppsFlyer
Publisher
in Russia
by AppAnnie
myTarget
№1
CHOOSING RIGHT PARTNERS
by Mail.Ru Group

17. myTarget
market share
other sources
mobile users
50millions
TRAFFIC SOURCES
IN RUSSIA
myTarget includes traffic
from 3 largest social
networks of Russia:
VK.com
Odnoklassniki.ru
my.mail.ru

18. WHYIf you don’t have in house media buying team, contact our
partners. They will help you to buy myTarget quality traffic.

19. Remember about the key to successful campaign:
stay in touch with a market leader and follow
recommendations of experts.Being the main traffic provider, myTarget is always
happy to help and share expertise.
Make sure to contact myTarget managers before
starting campaign:
Start promotion
write an emailmytarget@corp.my.com

20. WHYMEASURING RESULTS
AND STATISTICS:
myTarget is integrated with all the main tracking systems. Other tracking systems may
be available upon request.

21. Request a free test campaign!
mytarget@corp.my.com
target.my.com