Event Practices of the past are no longer relevant. New tools and tactics that should be considered to maximise attendance and increase engagement. Back in the day, postal invitations of a 10 page registration brochure were sufficient in generating attendees for events; on-site attendance were captured manually with name tags and lanyards; paper feedback forms we handed out post event to gather feedback. Now, making the most of today’s technology is the secret to event success…From social media advertising for registrations, to mobile apps to increase attendee engagement, to crowd-sourcing speakers and RFID name badges. Technology continues to significantly change the event landscape. Download this presentation to learn ways to make technology work for you and increase event marketing and management effectiveness
Achieve event success by harnessing new technology best practices
1. Achieve event success by harnessing new event
management technology best practices
Insights from Leanne Constantino, Director – Event Services
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
2. Today’s reality for
Event Managers
Event practices of the past are no
longer relevant. New tools and
tactics need to be considered to
ensure you:
1. maximise attendance
2. Increase engagement
3. Optimise attendee satisfaction
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
3. THEN:
We decided to attend a event based on impulse.
Remember the 10 page A4 registration brochure with all your
speakers listed and the agenda outline?
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
5. FACT:
39% of professionals research business decisions (getting opinions, reading
reviews, obtaining general data) on social networks
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
6. An online customer checks an average of 10.4 sources
before making a purchase
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
7. NOW:
We decide to attend an event if our peers do.
We look at our professional network at large,
our social media networks and see what our
peers are saying about the event and we
make VERY EDUCATED event purchasing
decisions.
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
8. TIP: Encourage online communication
Your event marketing campaign must be conducive to open
communication, real time updates and feedback.
Encouraging and allowing open communication and engagement in the
event promotion stage enables the prospects to do the publicity for you
and increases your event registration conversions. Be sure to integrate
live social media feeds into your event website.
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
10. 36% of Advertising Agencies are planning to buy ads on YouTube
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
11. 36% of Advertising Agencies are
planning to buy ads on Twitter
89% of Advertising Agencies are
planning to buy ads on Facebook
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
12. NOW:
Social Advertising is the norm
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
13. Engage your audience
with social media
Advertising agencies are spending their money on social media
outlets because it gets more cut through, it is low cost and IT
WORKS!
BEWARE: You are guaranteed to get extra likes and exposure BUT
the communication doesn’t stop there. You need to employ a rich
long term engagement strategy .
TIP: Before you create the advertisement, make sure you develop a plan
with content ready to share. If your strategy is daily communication and
the event is 3 months away, you need 90 posts ready as a minimum.
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
15. FACT:
There is greater satisfaction and commitment resulting
from participation or cooperation of the attendees with
the organiser if the participant is involved in making the
decision, they feel engaged and will likely talk more
positively about the event.
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
16. NOW:
Attendees choose the content and the speakers.
TIP: Try Crowdsourcing speakers
Give the power back to the attendees to decide who will speak and
present at the event. Involving the attendees into the actual planning of
the event is very powerful. Take a look at how the SXSW PanelPicker
community does it http://bit.ly/1gYaMwt
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
17. THEN:
We had to travel long distances
to attend an event.
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
18. 82%
of the online audience
found the virtual environment helpful
in making the decision to attend in-person next time.
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
19. On average companies
save $1000 in travel costs
by engaging in virtual
environments.
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
20. NOW:
Hybrid Events - we
watch it wherever
we want and
whenever we want
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
21. Hybrid events do not replace your live
event…they only serve to expand your reach
and get more people to attend in person next
time.
TIP: Extend the life of your event and start by investing with a post event
hybrid portal. Maximise the content created from the live event to
engage those that could not attend and increase your opportunities to
maximise leads.
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
22. THEN:
We used printed program guides
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
23. 21% of event
planners see
Mobile Apps as a
top priority
investment for 2013.
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
24. Uptake is correlated to Event App promotion but
generally between 10% and 45% depending on the
tech friendliness of the audience.
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
25. NOW:
Mobile Apps ARE replacing the event guide.
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
26. CHALLENGE:
Organisations are adapting the app but it becomes an app for the sake of
having an app at the event and not really being used.
To overcome this, you need tactics to increase adoption and
engagement rate.
• Encourage communication with the speakers and receive real time
immediate responses
• Posting regular updates and exciting images
• Encourage feedback with a prize incentive
Give the audience plenty of reasons to check in with
their event app
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
28. NOW:
Badges are smart.
RFID technology in badges enables us to
understand the attendee better and respond to
their needs more rapidly. As soon as you scan their
RFID badge, you gain access to all their
registration data including demographics, interests
and profile
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
29. Case study:
The Manhattan Cocktail Classic
Not only does the RFID badge help
you understand your attendees, but it
also enhances their event
experience via voting, real time
feedback, sharing of ideas
Here is an example where attendees
voted for their favourite cocktail and
the winner was decided on the night
by people’s choice.
http://bit.ly/1amNUVu
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
31. 54.7% of companies pay
$100/month or less for Social
Media Monitoring tools
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
32. NOW: Social media is your
real time feedback
TIP: Use HootSuite to manage all your social media outlets in the one place
and monitor your event feedback and obtain statistical data easily on the
one dashboard
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
33. THEN:
We asked for the speaker’slides….but never got
them!
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
34. NOW:
We find them on slideshare
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
35. CASE STUDY:
Ariba generated more than 400 leads and 40,000 views with their
custom slideshare channel for their Ariba Live event
TIP:
Turn your event content whitepapers and blogs into visually friendly
slideshare decks and extend the life of your event. Share with your
prospects and increase your lead opportunity.
Download these free templates from Lead Harvest
SOURCE: http://www.signup4.com/resource-center/how-technology-is-changing-events/
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events
36. Request a free
Event Marketing Health Check
Are you maximizing your event registration attendance? Are you promoting your event to the
largest possible audience? Are you maximizing your event investment by following up attendees
after the event? Do you have a tactical plan on registrants who did not attend your event but
could be a potential lead for your business?
Contact us to learn more and get your complimentary Event Marketing Health Check. There’s no
risk, no obligation. Sign up to the right and we’ll have one of our experts get in touch and give
you the feedback you need to be a event marketing marvel.
Click here to register your interest or call (02) 9212 6125
[e] events@leadharvest.com.au [p] +61 2 8038 5098 [w] www.leadharvest.com.au/events