Have your ambassadors build your destination
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Have your ambassadors build your destination at Social Media week Rotterdam
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Have your ambassadors build your destination
- 1. Vancouver | Detroit | Amsterdam | Sydney #SMWRDAM ISABEL MOSK @ISABELMOSK
- 2. #SMWRdam
- 3. #SMWRdam TRUST THROUGH SOCIAL MEDIA TV/magazine/OOH advertising: 47% consumer opinions posted online: 70% recommendations from people you know: 92% Nielsen Global Trust in Advertising and Brand Messages April 2012
- 5. #SMWRdam DESTINATION BRANDS ARE BUILT SOCIALLY
- 6. #SMWRdam Tourism brand •The sum of stories people hear •The sum of experiences people have
- 7. #SMWRdam
- 8. #SMWRdam DESTINATION MARKETING = STORYTELLING advXertising stories
- 9. #SMWRdam 42% Of Facebook users regularly share travel stories.
- 10. #SMWRdam >70% update their status on Facebook while they are on holiday
- 11. #SMWRdam 52% of Facebookers said “that seeing friends’ holiday pictures had Inspired them to book a holiday to the same place”
- 12. #SMWRdam
- 13. #SMWRdam
- 14. #SMWRdam other people’s stories your stories
- 15. #SMWRdam DESTINATION MANAGEMENT, NOT MARKETING
- 16. #SMWRdam
- 17. #SMWRdam A DESTINATION IS THE STAGE FOR STORIES
- 18. #SMWRdam STORIES NEED TO BE MANAGED
- 19. #SMWRdam FEEDBACK LOOPS Awareness Consideration Interested Purchase Visit Evaluate
- 20. #SMWRdam KNOW THE STORIES YOUR TELLING Sveinn Birkir Björnsson Promote Iceland
- 21. #SMWRdam Peter Kentie EHV635
- 22. #SMWRdam THE DESTINATION EXPERIENCE Individual’s journey remarkable experiences bad experiences Love it Meh HATE IT
- 23. #SMWRdam BRISTOL TRAINED CAB DRIVERS
- 24. #SMWRdam MARKETING BY ACTIVATING STORYTELLERS
- 25. #SMWRdam “Get people talking and they will do the marketing for you”
- 26. #SMWRdam MARKETING THROUGH STORYTELLERS stories storytellers target audience
- 27. #SMWRdam DESTINATION STORYTELLERS Staff Destination Residents (Past) visitors Influencers Industry
- 30. #SMWRdam INDUSTRY - SEYCHELLES
- 33. #SMWRdam BEYOND THE BLOG TRIP
- 35. #SMWRdam REMARKABLE EXPERIENCES ARE SHARED
- 36. #SMWRdam MAKE IT ACCESSIBLE
- 38. #SMWRdam MARKET TO PASSIONATE NICHES
- 39. #SMWRdam
- 40. #SMWRdam
- 41. #SMWRdam
- 42. #SMWRdam
- 43. #SMWRdam • Antwerp in top ten of Fashion capitals in the world (Global language monitor) • A fashion community that keeps on growing • Good contacts with the fashion bloggers (that kept coming to Antwerp in the months after the blog trip and kept on writing after the blog trip)
- 44. #SMWRdam SOCIAL AT THE CORE OF YOUR MARKETING
- 45. #SMWRdam SOCIAL AT THE CORE OF MARKETING
- 46. #SMWRdam GUIDE PHOTO SELECTION
- 47. #SMWRdam
- 48. #SMWRdam
- 49. #SMWRdam
- 50. #SMWRdam
- 51. #SMWRdam
- 52. #SMWRdam
- 53. #SMWRdam
- 54. #SMWRdam
- 55. #SMWRdam Thank you Stay in touch @isabelmosk isabel@thinksocialmedia.com
Notes de l'éditeur
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