4. 1. Organization Description
● Love Thy Neighbor Mexico is a non-profit
organization educating American teenagers
about the consequences of illicit demand of
drugs coming from Mexico
● Private and Institutionally funded
● Granted 501(c)3 status by the IRS
● Online and offline awareness campaigns,
namely social media and institutional
education curriculum
6. 2. Internship Learning Objectives
● General understanding of Digital Marketing
in an organization
● Management inside a non-profit as well as
doing business in America
● Customer acquisition through digital
channels
● Website improving according to industry
best-practices
● Marketing Research
8. 3. Internship Activities
● I was given the task to prepare the
workframe for selling bracelets in support of
the cause
● Monitor and evaluation of social presence
across different outlets
● Develop and execute a marketing campaign
● Added social widgets to the website while
also fixed minor technical issues
10. 4. Accomplishments
● Produced a thorough report on the social
activity; including a best practices approach
for managing social activity
● Proposed an improved Sitemap according to
industry standards
● Collaboration was limited as space
constraints limited my exposure to other
team members
● Prepared a final recommendation
presentation for the organization
12. 5. Lessons Learned
● Better understanding of the dynamics of
pulling data and making decisions based on
this data sets
● Hourly-based job teached me to effectively
manage my time
● Non-profit culture is as hard and fast as a
Startup Culture
● As obvious as this may seem, no business
can thrive without a clear revenue stream or
"business" plan
14. 6. What Was Useful Moving Forward
● As one of my expectations is to become a
digital marketing consultant with a focus on
nonprofits, the whole experience was crucial
for me
● Goals and expectations; both quantitative &
qualitative, have to be set as clearly and
early as possible
● A contingency plan should be put in place
beforehand
● Taking full command, from day one of my
activities, is expected
15. HULT Internship Course
Final Project Presentation
Prepared by Isaul Carballar
Spring 2012
Professor Steve Adelman
