2. A few tips to keep in mind when using this template:
Use this as is a guide, not a manual. Play around with fonts, colors, and layouts to create a
PowerPoint that tells your story best.
We designed these templates with both Mac and PC users in mind. Not all versions
of PowerPoint are created equal. If a display looks distorted, simply adjust the slide to your liking.
(Similarly, while we encourage you to use premium fonts, they aren’t compatible with computers
that don’t already have them installed. That’s why you’ll only see Mac and PC friendly fonts here).
Add a new slide. Click ‘New Slide’ or the ‘New Slide’ dropdown arrow to choose a layout.
Add text. Click on the text box placeholders to type in your own content.
Mix and match. If you like a design element on one slide and want to include it on others, just
right hand click the object to Copy and Paste it.
Have fun! Experiment with different styles and PowerPoint tools. You can always click Undo to
go back a few steps.
6. Purpose of Our Research
Why did you do this research?
• Talk about your market and who you’re going after.
• Are you a new business or an incumbent one?
• Was this research to support a new product line?
• Was this being done to see your appeal to a new demographic?
• Are you trying to determine your MSRP or new price strategy?
7. State of the Industry: Porter’s Five Forces Analysis
Add a screenshot of your
five forces analysis and
related conclusions here
8. Where We Stand: SWOT Analysis
Add a screenshot of your
SWOT analysis and
related conclusions here
9. Write up a brief synopsis of this
buyer persona and why they may
be a good fit to be a customer.
If you’re making a buyer persona from scratch,
visit https://www.hubspot.com/make-my-persona
and insert a screenshot of your persona.
Their Name
Their Occupation/Title
Their Age or Location
Buyer Persona
11. We set out to find
out…(take it from
here!)
Our Goal
12. Secondary Research
Did you use any existing information or do any online research?
• Did you look at old company data?
• Were there any key quotes or statistics that stood out?
• How many sources did you use?
• Did any findings inspire questions for your surveys?
• What were the key findings?
13. Survey Data
Did you run a survey?
• Who did you target and many participants were there?
• How did you run the survey? Online, over the phone, etc.
• What categories of questions did you ask?
• What were you trying to determine?
• What was the breakdown of participants’ ages, sexes, etc.?
14. Focus Group
Did you run a focus group?
• Who did you target and many participants were there?
• How many rounds of focus groups did you do?
• What categories of questions did you ask?
• What were you trying to determine?
• What was the breakdown of participants’ ages, sexes, etc.?
17. Key Findings
What were the biggest insights from your research?
• What were the thoughts and responses of your participants?
• Make sure you include both qualitative and quantitative data.
• Add graphs and charts to help illustrate your findings.
• Replicate this slide as many times as needed.
19. Next Steps
So, what now?
• What next step or steps are you suggesting the company or your
team take?
• What business impact will this action have?
• Who will be needed to do this work, and who will be affected?
• What is the timeline?
