These are the slides from a lecture given to design students at Shenkar school in Tel Aviv, Israel on May 2020. The presentation is a "Gonzo" style journey into my world of work, the world of Futures thinking, design, research and development. The journey takes us to the current era we live in from different perspectives, the rising acknowledgment in Design as a plethora of various disciplines, into futures thinking, world-building, design fiction, futures design, science fiction prototyping, speculative design, critical design, strategic foresight, human-centred thinking, future of living, work, play, protopian futures, re-wilding zeitgeist, and the new imperatives.
(Mostly in English, few slides in Hebrew)
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
A "Gonzo" expedition to Futures thinking & design in a re-wilding world. Lecture slides 2020
1. DESIGN OF FUTURES | THE FUTURE OF DESIGN
עתידים עיצוב
מופרא בעולם
תלמי איתיItai Talmi
BORN PARTNERS | FUTURE WORKS
LECTURE SHENKAR DESIGN SCHOOL
MAY 2020
3. New York: 2100 A.D.?
“Living organisms have the equivalent of one “foot” in the past, the
other in the future, and the whole system hovers, moment by moment, in
the present – always on the move, through time.
The truth is that the future represents as powerful a causal force on
current behavior as the past does, for all living things.
And information, which is often presumed to be a figment of the human
mind or at least unique to the province of human thought and
interaction, is actually an integral feature of life, itself – even at the most
fundamental level: that of system organization.”
Judith Rosen. An extract from the preface to the Anticipatory Systems 2nd Edition: The Nature of Life
(Rosen 2012).
12. The world is at
a Chaos point
a moment where the old systems no
longer work but the new are not
mature enough to take over the helm.
A-synchronic reality
14. Enoughism is a theory according to which there is a
point where consumers possess everything they need,
and by buying more it actually makes their life worse off.
ENOUGHISM
16. "If the rate of change on
the outside exceeds the
rate of change on the
inside, then the end is
near"
Jack Welch
17. JC PENNY, Kodak. Blockbuster. Sears. Stories of their rise and fall are well known around the world:
companies who enjoyed a dominate market position and competitive advantage, only to fail in
spectacular fashion.
What did they have in common? The inability to anticipate foundational shifts in consumer behaviour
in their markets.
Practice anticipation, because
Myopia can finish your story.
18. THE NEW
SOBRIETY
We are living in an era when social rules and business models
are between the “no more” and the “not yet”.
26. 100
80
0
20001960 1980
40
60
1940 2020
20
2-5 Years
75 Years
Time
Lifetime
Every two weeks a company is replaced on the S&P 500
(Innosight)
מדהים בקצב מתקצר חברות חיי אורך
31. OUR COLLECTIVE ABILITY TO REALISE
THE FUTURE DEPENDS ON OUR
COLLECTIVE ABILITY TO IMAGINE IT.
32. IT’S ABOUT GARDENING
FUTURES.
imagination should be nurtured like a garden.
We are the gardeners of our mind. We need/must nurture and cultivate our mind garden so we could
enjoy the fruits of our imagination. The level of nourishment will define the level of our imagination
44. Big consultancies like Accenture, BCG and McKinsey have
bought up a string of small innovation agencies in an attempt
to remain relevant.
SIFTED, Tuesday 5 November 2019
Rush to acquire innovation, design, futures agencies
46. THE 8 TYPES OF IMAGINATION
Effectuative imagination combines information
together to synergize new concepts and ideas
Intellectual (or constructive) imagination is utilized when
considering and developing hypotheses from different pieces of
information or pondering over various issues of meaning say in
the areas of philosophy, management, or politics, etc.
Imaginative fantasy creates and develops
stories, pictures, poems, stage-plays, and the
building of the esoteric, etc
Empathy is a capacity we have to connect to
others and feel what they are feeling.
Strategic imagination vision of ‘what could be’, the ability to
recognize and evaluate opportunities by turning them into
mental scenarios, seeing the benefits, identifying the types and
quantities of resources required for taking particular actions, and
the ability to weigh up all the issues in a strategic manner
Emotional imagination is concerned with
manifesting emotional dispositions and extending
them into emotional scenarios.
Dreams are an unconscious form of imagination made up
of images, ideas, emotions, and sensations that occur
during certain stages of sleep
Memory reconstruction is the process of
retrieving our memory of people, objects, and
events
47. “Design is moving an existing condition to
a preferred one”
Milton Glaser
“Futures Design is moving from an existing
condition by imagining the preferred one”
BORN PARTNERS
48. How we design is as important,
if not more, than what we design.
To adapt to the new re-wilding world, The whole design profession must
incorporate all creation forms.
56. And we associate ideas with each sense …
TOUCH SIGHT HEARINGTASTESMELL
color
odor sweet pitchpressure
pain
texture sour
salty bitter
umami timbre
loudness
amplitude intensity
envelopespectrum
frequency
motion
space
light
depthoffield
gestalt memory
flavor breath
perspiration
57. Which human senses do we usually design for?
Artery-vein blood glucose difference (hunger?)
Light touch
Cold
Light
2000+ receptor types
Cutaneous
Blood oxygen content
TASTE VISION
HEARING
SMELL
TEMPERATURE
MECHANORECPTION
PAIN
INTEROCEPTORS
Heat
Muscle stretch - Golgi tendon organs
TOUCH
PressureGreen
BlueRed
Colour
Full stomach
Lung inflation
Umami
Bitter
Sour
Salt
Sweet
Visceral
Somatic
Balance
Rotational acceleration Kinaesthesis
Linear acceleration
Proprioception - joint position
Muscle stretch - muscle spindles
Arterial blood pressure
Central venous blood pressure
Bladder stretch
Blood pressure Cerebrospinal fluid pH
Head blood temperature
Plasma osmotic pressure (thirst?)
Our human senses are much more complex.
Humans have between 9 and 33 senses.
61. Eye Kit, a Body Mutation project
Beirut design week
Speculative living design
62. Speculative Urban design
possible way of the development of our cities in the time of constant
information flow, Civil Drones, robots in our day-to- day
64. DNA Weddings – guests give the gift of their own DNA to improve the
happy couple's reproductive prospects in an increasingly competitive world
Beirut design week
Speculative living design
75. In 2017, PWC Pricewaterhousecooper published Using science fiction to explore business innovation, a guide
for corporations that wanted to work with sf writers to think about the future of their businesses
76. SCIENCE FICTION THINKING
We use Science Fiction to perceive the world through the lens of what is possible instead of what currently exists.
It allows us to mine our wildest imaginings of the future to analyze the present and consult with businesses to create and
innovate.
Drawing upon our vast experience conceptualizing and developing future tech for the biggest sci fi blockbusters of the
last decade, we are able to inspire and guide the most cutting edge tech leaders across the globe.
Using Science Fiction Prototyping, we create futuristic, forward looking experiences that look and feel as authentic as
possible in order to open the minds of corporate leadership and stakeholders to the wondrous potential of what their
technology is truly capable of.
We don’t just tell stories, we build WORLDS.
77.
78. Science Fiction and Foresight: a close relationship
A number of SF writers worked or work as foresight consultants for companies and governmental agencies.
Robert Heinlein
Arthur C. Clarke
Bruce Sterling
Neal Stephenson
David Brin
Isaac Asimov
79. Science Fiction Prototyping (SFP)
Developed by Brian David Johnson at INTEL, as a
method for scientists and engineers to support
product innovation.
science Fiction in foresight practice
80. We are wasting human potential.
72%
NOT ENGAGED
AT WORK
~25%
PRODUCTIVITY
LOST
92. DESIGN IS ALL ABOUT
RESPONSIBILITY
“We design our world, while our world
acts back on us and designs us”
Anne-Marie Willis
93. Beware the risk falling into of ‘Post-Traumatic Innovation’:
limiting our imagination sources to solving the problems of the
past, instead of preventing the problems of the future
Dr. Jane McGonigal
Director of Game Research and Development at the Institute for the Future
101. !רבה תודה .זהו
By all means break the rules.
Break them beautifully, deliberately & well.
Robert Bringhurst
תלמי איתי
972 547421821
itai@bornpartners.co