1. SEMINAR ON
Digital Marketing
By Iti Dubey

2. KEYPOINTS
 What is digital marketing
 Benefits of digital marketing
 What does digital marketing consist
 Benefits Of Digital Marketing
 Objectives
 Digital Marketing Areas
 PPC
 Benefits of Online Marketing over Offline Marketing
 Conclusion

3. DEFINITION
• Digital Marketing is the process of
building the relationship with customer
through internet and we can say that
buying, selling, and online promotion
the product or services.

4. Benefits of Digital Marketing
• Engage the right customers and audience.
• Time Saving
• Increase the brand loyalty
• Reduce the cost
• Cost Effective
• Best Advantage it is a measurable

5. What does digital marketing Consist
• Search Engine Marketing(SEO)
• Affiliate Marketing
• Email Marketing
• Pay Per Click
• Content Marketing
• Display and Banner Marketing
• Social Media Marketing
• Online Reputation management
• Mobile Marketing

6. BENEFITS OF DIGITAL MARKETING

7. OBJECTIVE
 Engage with your audience
 Reach the right audience
 Motivate your audience to take your
action
 Maximize return on investment(ROI)

8. DIGITAL MARKETING AREAS
 SEO (Search Engine Optimization)
 SMO (Social Media Optimization)
 SEM (Search Engine Marketing)
 SMM(Social Media Marketing)

9. SEO:
• Search engine optimization (SEO) is the process
of affecting the visibility of a website or a web
page in a search engine’s “natural” or un-paid
(“organic”) search results. In general, the earlier (or
higher ranked on the search results page), and
more frequently a website appears in the search
result list, the more visitors it will receive from
the search engine users. SEO may target different
kinds of search including image search, local
search, video search, academic search, news
search and industry-specific vertical search
engines.

10. SEM
• Search engine marketing (SEM) is a form
of Internet marketing that involves the
promotion of websites by increasing their
visibility in search engine results pages
(SERPs) through optimization and
advertising. SEM may use search engine
optimization (SEO), which adjusts or
rewrites website content to achieve a
higher ranking in search engine results
pages, or use pay per click.

11. SMM:
• Social media marketing (SMM) is a form
of Internet marketing that utilizes social
networking websites as a marketing
tool. The goal of SMM is to produce
content that users will share with their
social network to help a company
increase brand exposure and broaden
customer reach.

12. SMO
• Social media optimization (SMO) is the use
of social media networks to manage and
grow an organization's message and online
presence. As a digital marketing
strategy, social media optimization can be
used to increase awareness of new
products and services, connect with
customers, and ameliorate potential
damaging news.

13. PPC(PAY PER CLICK)
• What is PPC (pay-per-click)
marketing? Pay-per-click marketing is
a way of using search engine
advertising to generate clicks to your
website.

14. Benefits of Online Marketing over
Offline Marketing
 High return on investment (ROI)
through Online Marketing.
 Target only most interesting audience.
 You can start without spending with
small amount.
 Advertising your products on specific
hours, time or day bases.
 Fully Controlled as per your location,
budget and time.

15. Conclusion
• Digital channel in marketing has become
essential part of strategy of many companies.
Nowadays, even for small business owner
there is a very cheap and efficient way to
market their products or services. Digital
marketing has no boundaries.
• Company can use any devices such as
smartphones, tablets, laptops, televisions,
game consoles, digital billboards, and media
such as social media, SEO (search engine
optimization), videos, content, e-mail and lot
more to promote company itself and its
products and services.