Facebook releases its new Insight. have you upgraded yourself to the new insight ? Facebook has definitely improved its reporting a lot with this new insight which is going to be very helpful for the marketers, specially those who have not outsourced their Facebook Page Management

1. New
Facebook
Insight
6/27/2013 1Ravi Kumar Bansal

2. Facebook launched its new and improved insight just few days back. Its currently in Beta stage
and is accessible to only few people as of now. This is what Facebook has to say:
In recent months, we've been gathering feedback about our Page Insights tool. What we heard is that we
need to make Page Insights more actionable. It should be clearer to businesses how to use this
information to drive the results they care about.
Starting today, we're rolling out updates to the Page Insights tool and inviting a select group of Page
admins to participate in this preview. These global changes include improvements to the way we
organize and report fundamental metrics:
Facebook New Insight
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3. People Talking About This (PTAT)
• We heard from many Page admins that they want more insight into the actions that make
up PTAT. For instance, how people's liking their business Page differs from people's
interacting with their posts. For this reason, we're breaking out PTAT into elements that
will now be reported separately as Page Likes, People Engaged (the number of unique
people who have clicked on, liked, commented on, or shared your posts), Page tags and
mentions, Page checkins, and other interactions on a Page. PTAT as a combined metric will
still be available for Page admins not participating in the new Insights preview.
Facebook New Insight
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4. Virality
• We also heard that the virality metric in Page Insights is often used as a benchmark for
Page post quality. However, this metric doesn't include clicks in its measurement, which
are a strong indicator of positive post engagement and a key piece in providing marketers
with metrics around overall post quality. So moving forward, we're including clicks in this
metric and renaming ‘virality’ to ‘engagement rate’ to be clearer in our definition.
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5. Page ‘Net Likes’
• The new Facebook Insight gives a much better idea on the Likes Trend. Earlier it was quite
tough to infer the ‘Net Likes’ trend. Not only this, it also gives a trend of fan acquisition
platform (paid vs organic)
Facebook New Insight
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6. Page Likes
• The insight on Likes Trend would definitely make an agency’s job tougher as now it’s
visible where the likes came from along with organic vs paid
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7. Engagement Time
• A long desired feature - This is something which was missing from Facebook since the
beginning and all brands always wanted this. So far its been available only through 3rd
party paid tools but now marketers would be able to learn when their fans are online and
what are the best time to post/advertise
Facebook New Insight
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8. If you have any questions / suggestions /
feedback then do contact me at:
• http://in.linkedin.com/in/ravikumarbansal
• https://twitter.com/melodiesunheard
• ravibansalhere@gmail.com
Questions
6/27/2013 8Ravi Kumar Bansal