2. Energy Drink
Strengths Weakness
Opportunities Threats
• Appeal to most the population
• Claim to give a huge boost of energy
helping them carry on with their sport.
• Also a very good casual drink
• Very popular
• Too much consuming can bring bad
health, rotting teeth etc.
• Hard to find place for advertising when
starting out.
• Can become addictive
• Trying to bring new customers in from
existing brands
• Strong competitive market
• Expensive
• To become the No.1 on the market
• Make their drink have a special unique
selling point.
• Make a cheaper variation, making more
money and also attracting more
customers.
3. Jeans
Strengths Weakness
Opportunities Threats
• Appeals to an overwhelming amount of
the population
• Jeans are considered very stylish at the
moment, especially skinny jeans.
• There are numerous selling points you
can come up with to appeal to a certain
audience.
• Can be very expensive
• Many other brands which are extremely
popular and have been since the 60’s
• Highly competitive market
• Trends are changing all the time (May be
hard to keep up)
• May be hard to break the scene and
become ‘popular’
• Can make your jeans appeal to a larger
range of people
• Creating your own unique selling point
to make people want to buy your brand.
• If it takes off, its easy to branch out to
other cloth markets such as, shirts or
shoes.
4. Protein Bar
Strengths Weakness
Opportunities Threats
• Large market
• Creates/promotes a healthy lifestyle
• Highly profitable
• Easy to create chain of products.
• The expense of research
• Expensive for the customer to consume
• Not many different unique selling point
paths you can take.
• Easy to promote this product
• Not difficult to expand to other
products.
• Highly profitable market
• Market Is become extremely popular
• Already numerous growing competitors
• Production costs are rising
• Government regulations
• Rise of home made protein shakes
