Game of Thrones is an American television series based on George R.R. Martin's novels that has been airing since 2011. It has become a global phenomenon supported by an extensive social media marketing campaign run by HBO, including creating awareness of the show months before episodes air through countdowns and blogs, engaging with fans on platforms like Facebook, Twitter, YouTube and Instagram, and launching interactive games and contests to build excitement around new seasons and episodes. The social media strategy has effectively built a large global fan base and contributed greatly to the success of the show.

2. Game of Thrones is an American fantasy
drama television series that depicts the
three core fictional storylines.
• Started in 2011
• No. Of Seasons: 5
• No. Of Episodes: 50

3. Social Media Statistics
Facebook page has over 17.3M+ like with
posts having 3K+ likes and videos with 3M+
views
Twitter page has 55K+ tweets
with 3.2M+ followers
Youtube has 1,575,000+ Subscribers
Instagram page has 450+ posts
with 1.6M+ followers

4. Social media marketing has been an
integral part of HBO’s campaign for
Game of Thrones.
A mix of smart marketing campaigns,
consumer-generated internet buzz and
over-the-top events contribute to making
HBO’s an admirable marketing strategy.

5. Awareness
Awareness is created to attract the
fan following.
HBO was set out to create awareness
three months prior its first episode
aired.

6. Engagement
• 30-days countdown
• 50-days countdown

7. Engagement
• Ongoing production blog

8. Engagement
• Vine: To build hype for the show’s
latest trailer ahead of its release

9. Engagement
• Games such as “Join the Realm”, and
a more interactive game: “Game of
Thrones: Ascent”

10. Engagement Contests

11. HashTags

12. Engagements

13. A new strategy of "Weaponising Time”-
a short video clip that would vanish in
90 seconds
Two new social platforms that GoT may
wish to incorporate are:
– Pintrest
– Meerkat
In short The Game of Thrones is pulling
out all the stops with social media to
excite and engage their fans.

14. Thank You!