Why is Real Time Marketing Important to modern business?

1. WHY IS
REAL-TIME MARKETING
IMPORTANT TO
MODERN BUSINESS?

2. ONLINE
MARKETING
The world of online
marketing is ever-evolving.
Trends come and trends go
in the blink of an eye.
Nothing is permanent when
it comes to techniques that
are adopted in a product’s
marketing.

3. The leading experts shares
one trend that is here to stick-
REAL-TIME
MANAGEMENT

5. Real-time marketing includes collecting
inputs from customers and delivering a
relevant, personalised message back to
them.
Businesses deliver responses on real-time
via Twitter and Facebook within seconds.
E.g. If a customer were to tweet a bank
requesting details of their working hours, a
reply can be posted the very next minute.
It gets more complex when product delivery
is involved – these processes involve details
of previous purchases, available stock and
location.

6. Thus, entire business community is taking social media networking with enthusiasm
of engaging customers has become less about selling a product or service, and more
about building important relationships. Real-time marketing achieves this goal by
personalising marketing needs.
What makes Real Time Marketing more effective today?

7. Brands these days have started to take personalisation very seriously. All marketing
collateral has to bear the same feel across various channels, and the same message has to
come across to customers irrespective of the medium.
Tailoring marketing messages to the preferences of each individual customer is what clicks.
So, whether it is an email, or a tweet, or even a simple message delivered via WhatsApp,
personalisation has taken centre stage, and the customers have loved it thus far.

8. HOW CAN COMPANIES PERSONALISE AND
HOMOGENISE REAL-TIME MARKETING?

9. A sure shot way of doing it is by
having a sound, interconnected
system to power all the
marketing messages running in
the background. This way, a
single marketing view will be
created, ensuring that every
touch point a customer has with a
company’s messages is highly
personalised.

10. Here’s one good example. The provider of on-demand Internet streaming media is a
natural leader when it comes to real-time personalisation. By using customer data and
viewing habits spectacularly well, it recommends targeted content to its users.
NETFLIX

11. When brands and businesses collect
massive amounts of data from customers,
they have to be utilised prudently. The data
has to enable proximity marketing; in-
store beacon messages have to be projected
clearly. Marketing channels also have to be
connected whilst portraying the same
message. The collected user data can also be
used to leverage purchase history,
thereby helping a business understand the
customer’s likes and preferences better.
This in turn will enable the business to
market specific, targeted goods to the
customer, resulting in increased sales.
WHAT’S NEXT?

12. Real-time Marketing has changed the
trend of target from homogenous
groups to individuals with similar
profiles who, for all their parallels,
warrant very specific marketing that’s
tailored to their needs. Markets have
changed the type of communication,
personalising location based
marketing via PCs and mobile phones.
When customers grow more
comfortable with their devices, the data
they give out to brands help the latter to
make the overall consumer experience
more enjoyable. And, This huge impact
is created by real time marketing.

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