final

1. and Twitter
Ivan Cordova
Roosevelt University
BADM104 Social Media and Marketing

2. Situation
Joined twitter in 2008 and wanted to increase
sales through more effective lead generation,
engage existing followers, increase sales
conversion rates and improve the return on
investment of their marketing dollars.

3. How to get that done ?

4. Action
● Use of promoted
accounts
● Use of promoted
Tweets

5. Action
● Content rich account that links followers to
their other social media blogs.

6. Results

7. Results
● 150% increase directly from Twitter. *
● By using twitter to promote other social
media, they were able to make it on the top
30 most influential marketing blogs of 2013.*
*Source

8. Results
● 46% lower cost per-lead. *
● 32% ROI*
● $255,000 in revenues the first year the software
was released to $15.6 million in 2010.**
Source1*
Source2**

9. Learning

10. Learning
● Promoted tweets can help advance your
business.
● Practicing what you preach adds credibility to
your company.
● Keeping tweets professional helps you keep
professional followers
● Leverage your creativity to keep you
interesting.

11. Source
● http://techcrunch.com/2011/06/16/hubspot-acquires-marketing-software-
startup-performable/
● http://venturebeat.com/2008/05/16/marketing-software-company-hubspot-
raises-12m/http://www.crmsearch.com/hubspot-social-marketing.
php
● http://fortune.com/2011/08/08/hubspot-wants-to-be-salesforce-com-for-
small-business/
● http://www.crmsearch.com/hubspot-social-marketing.php