Louis Vuitton was founded in 1837 by Louis Vuitton who wanted to be a master craftsman of luxury leather trunks. The brand grew and became well known for its luxury products in Paris. Now Louis Vuitton is a top global fashion brand. The document discusses Louis Vuitton's strategy to target younger consumers through Snapchat advertising to gain new customers and drive them to the brand's Snapchat account and website. It proposes a two month paid Snapchat ad campaign in September and October with a $3,000 per month budget.
2. Louis Vuitton wanted to make luxury trunks when he was 16 years old in 1837
He strived to be a master craftsman with leather
His business grew and his luxury products were well known in Paris
Louis Vuitton is now a top fashion brand around the world
About
3. Target
- Age 22-65
- Limited due to high priced products
- Products bought globally
4. Four Part Strategy
1. Target a younger population through snapchat
2. Get the young professionals into Louis Vuitton and its products
3. Better income grows with age
4. The target can purchase LV products to look professional when older
6. Uses of Louis Vuitton Snapchat
- Live events (fashion shows, products releases, other events)
- Subscribers (free)
- Celebrity endorsement
- Promote products and website
- Gain new impressions
- Target young professionals
7. Advertise on website
- Reach LV’s intended target
- Reach existing customers
- Inform both of new snapchat
- online shopping in on the rise
(combats counterfeit clothing)
10. Why This Works
- Existing fanbase
- Opportunity in young market
- Growth of Snapchat
- Low cost
Notes de l'éditeur
Zen tactic #2 - relate the class to the target audience by asking how many people know of the brand, ask who would wear it
Zen tactic #3 (structure) - tie the class answers into the target and how they perceive the brand
#6 (hook em early) - show how snapchat is widely used by youths and why LV could thrive on the app
#7 - show them a conflict where LV is missing out by not reaching the younger target market and lv already can start off strong with followers
Create the snapchat account
Run ads about products and the snap account around Fashion week (september)
Drive traffic from snapchat to the account
Drive traffic from other social media to the snap account
Viewers stay after fashion week by subscribing to the account (october)
