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Strategy of Preeminence: A Story From The Sticking Point Solution By Jay Abraham
- 1. Learn How a Master Marketer Helped a Postal Clerk Earn
- 2. $500,000,000 Learn How a Master Marketer Helped a Postal Clerk Earn
- 4. A story from the book about Sticking Point Solution By Jay Abraham
- 5. A story from the book about Jim Cook & Sticking Point Solution By Jay Abraham
- 7. sorting mail in a small Minnesota town
- 12. He was fed up with his
- 13. He was fed up with his
- 14. He was fed up with his JOB
- 16. He wanted something more
- 17. somethingbetter
- 18. somethingbetter
- 19. for himself and for his
- 20. for himself and for his
- 21. He dreamed about being his own
- 22. He dreamed about being his own BOSS
- 27. never having to worry about money again
- 28. So one day…
- 29. Jim summoned the courage to walk into his supervisor’s office
- 31. It was the 1970’s, a time when gold and silver prices were soaring
- 32. rare gold and silver coins were skyrocketing in value
- 33. Jim founded a small rare coin dealership
- 36. BUT
- 37. IT
- 38. DIDN’T
- 39. He did the best thing he could think of.
- 40. He did all the same things he saw his larger, more successful competitors did.
- 41. He rented mailing lists
- 42. He rented mailing lists mailed thousands of postcards offering his product
- 43. He bought expensive ads in financial publications.
- 44. He even paid big bucks to have an exhibit booth
- 46. But even after all that expense and risk
- 49. was still only bringing in about
- 50. was still only bringing in about
- 51. Jim was facing the same challenges you’re facing right now.
- 53. most of whom dwarfed Jim’s small company
- 55. and sold hundreds of times more coins than Jim did
- 56. And to top it off, Jim felt he wasn’t born with a natural gift for MARKETING
- 57. And to top it off, Jim felt he wasn’t born with a natural gift for MARKETING
- 58. Nor did he have an encyclopedic knowledge of his industry.
- 59. Nor did he have an encyclopedic knowledge of his industry.
- 65. or more charismatic or more outgoing or glib X X X
- 66. or a better public speaker than the folks running the show for his larger competitors
- 67. or a better public speaker than the folks running the show for his larger competitors
- 72. But Jay accepted Jim as a client because he saw t hr ee crucial qualities in him:
- 74. a fierce desire to contribute far more to his clients;
- 76. (more innovative than anything anywhere else in his industry was doing)
- 77. to light the fuse on explosive sales growth.
- 78. Jay’s vision for Jim was a simple one—
- 79. to lift him head and shoulders above his thousands of competitors.
- 80. not by spending what little money he had on direct mail
- 81. or print ads
- 82. or duplicating the hyperbolic and high-pressure sales tactics his largest competitors used—
- 83. but by establishing Jim as America’s leading precious metal authority,
- 84. the trusted voice on rare and precious metals investing.
- 85. Instead of writing ads and spending a fortune on media,
- 86. they created content-rich, educational articles and special reports to help investors profit.
- 90. to a handful of influential people who published large-circulation investment newsletters.
- 91. Within weeks, those publishers began running Jim’s articles in their newsletters
- 92. and offering Jim’s special reports to their readers.
- 93. And soon, the media began calling Jim to get his views on the explosion in precious metals and coin prices.
- 97. The voice of authority in his market.
- 99. and visits from people who wanted to buy rare coins
- 100. and bullion from him.
- 101. Suddenly, Jim’s tiny $300,000 a year coin business exploded.
- 102. And Jim Cook and his company Investment Rarities, Inc.
- 103. And Jim Cook and his company Investment Rarities, Inc.
- 104. Investment Rarities, Inc. were raking in $500 million a year in gross sales—
- 105. were raking in $500 million a year in gross sales— Investment Rarities, Inc.
- 106. a half-billion dollars— in just one and a half years
- 107. That’s a staggering 16,667 % sales explosion.
- 110. Not even with red-hot sales copy.
- 111. But by simply establishing him as the preeminent figure of educational contribution in his industry.
- 112. So... why can’t you? If Jim did it,
- 113. Be the one who surpasses all others. Strive for preeminence in all you do.
- 114. Again, it’s the strategy of PREEMINENCE.
- 115. Finding a unique niche is harder today than being seen as the only viable solution. Having a unique selling proposition can be very powerful, but being unique isn’t enough.
- 116. You have to be essential and vital and irreplaceable.
- 118. Thanks for watching! Ivy T. Virtual Professional www.indieivy.com Photos credits: www.freepik.com www.picmonkey.com www.unsplash.com www.pixabay.com www.abraham.com www.online-image-editor.com