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15. 2.
Strength
Tomi Ahonen Mobile as 7th of the Mass Media

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22. 2.
Challenge

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Different

30. Web

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34. ——
iPad
http://www.flickr.com/photos/oimax/3800475934

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Rule

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42. 2.
Why Story-telling

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Story-telling

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Problems Ideas Products
Persona Scenarios Story
Story-telling ideas

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Story-telling

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Story-telling

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48. http://v.youku.com/v_show/id_XMzAyMjIwNjgw.html

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Jack 23
Rose 21
Jack

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51. 3.
 =/= 

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1
Persona

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Persona
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Calendar
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3. 15 showtime

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ID
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Persona
Scenario

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Calendar
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3. 15 showtime

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3
Sitepath diagramming

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Persona

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Calendar
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3. 15 showtime

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Storyboard

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Human User
Objects Scenario
Environment 
Goal
Action Task

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Gary Rebecca Ben
32 23 17 42
SOHO
PC PC e e CAM MS PC
CAM
Alice google
50,000 45,000 5,000 70,000
Welcome
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9:00-18:00

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Calendar
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3. 15 showtime

84. shot1 shot2 shot3
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86. 6.
Sitepath Task Interactive prototypes Product
Persona Scenario diagramming Storyboard analysis prototypes testing testing
Re-storytelling

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Calendar
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3. 25 showtime

88. Mobiel Interaction Design Mobile Design and Development Tapworthy App Savvy

89. mux.baidu.com
@elya