Google AdSense for Malaysia

1. |Malaysia

2. What is AdSense?
banner ad
custom search
banner ad
A way for
publishers
to earn money by
displaying targeted
Google ads on
their
web and mobile
sites.

3. What is AdSense?
banner ad
search
Publishers get
paid when
readers click
on ads –
1. Pay Per Click
2. Revenue per Impression
banner ad

4. How does AdSense work?
PUBLISHERS
GOOGLE AD SERVER
Real-time-bidding
ad
ADVERTISERS
e.g.
ad
Publishers make
space for ads via display
(banners, text, video)
or custom search box
Google ad server
manages inventory of ad
spaces, giving publishers
access to large pool of
advertisers
Google ad
partners bid for
those spaces via
real-time auction

5. Types of AdSense
Websites: Banner Ads, Text Display
Mobile: Banner Ads, Text Display
Search: custom search function for sites
Video: AdSense in video content – via Interactive
Media Ads

6. How does AdSense help
Publishers?
• Allows publishers access to a large pool of advertisers
without the need to maintain individual partnerships
• Large pool of advertisers means higher competition,
translates to more relevant ads
• Provides flexible ad controls to manage format, size and
frequency
• Provide analytics tool for revenue optimization

7. Factors affecting Revenue
earned:
• Number of visitors to the site (volume of traffic)
• Source of traffic
• Country origin of traffic
• Topic and quality of content on site
• Quality of ads
 Therefore affecting the click through rate (CTR)

8. How does Google optimize
revenue for Publishers?
• Google AdSenseenables the use of Scorecard to
inform publishers with a summary of how well ad
settings, web-pages and content are performing
compared to other AdSensepublishers
• Subsequently, Google makes recommendations
based on best practices of ad placement, size and
format. Changes recommended are followed by
A/B testing process for effective measures
• Publishers can use Web Optimizer to run these
recommendations on real-time traffic

9. Market Insights for Malaysia

10. Internet Users in Malaysia
-MY’s total population: 29.4 million
- Presently est. 17.7 million internet users
- Projected to grow to 25 million by 2015*
*Source: http://www.malaysiakini.com/news/244954

11. Search engine market share in
Malaysia – Google tops
1.1m
5.36%
Google
6.39%
Baidu
14.2%
2.5m
Yahoo
72.8%
Bing
12.8m internet users on
Google network
Source: http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=5&qpcustomd=my

12. Smartphone Users in Malaysia
Smartphone penetration is at 63%, and tablet penetration at 39%, with
instant messaging apps and mobile commerce driving growth*.
Top
E-commerce
sites in
Malaysia
by ecommercemilo.com
Source: http://www.theedgemalaysia.com/technology/253176-instant-messaging-driving-smartphone-uptake-in-malaysia.html
Statistics by Ericsson ConsumerLab

13. Smartphone Users Behavior
Notify high growth
categories for
mobile
usage, subsequentl
y targeting app
developers in those
categories to
promote AdMob as
a monetization
platform.

14. How do we grow AdSense in
Malaysia?
1. Target businesses which are using
AdWords for advertising –
1.1 target sites with highest page views – eg. mudah.my,
malaysiakini.com, sinarharian.com.my, lelong.com.my,
themalaysianinsider.com
1.2 suggest that they include AdSense custom features as an added
revenue source, e.g. include custom search function on business
blogs and forums
1.3 start with a small sample test and demonstrate results, then
gradually expand to other pages of the business

15. How do we grow AdSense in
Malaysia?
2. Target mobilecommerce sites, game
developers and video content providers
2.1 Direct outreach to mobile developers/agencies in Malaysia
e.g. http://alphapod.com/, http://apptivitylab.com/
http://www.teratotech.com/
2.2 Participate in web & mobile conferences, such as the
annual Malaysian Media Conference (MMC), Mobile App
Developer Conference, Open Web Asia and NextUp.Asia
2.3 Partner with top video content creators and providers in
Malaysia: e.g. Astro, ABN Media Group, Asia Media Group

16. How do we grow AdSense in
Malaysia?
3. Notify market insights and trends* for potential
partnerships
3.1 Smartphone penetration hits 63% in Malaysia in 2013, with tablet
penetration** trailing at 37%
3.2 Malaysian spends 6.5 hours on apps daily on mobile, instant
messaging and chat apps are more popular than games
3.3 Malaysians are confidently banking and shopping on mobile, 3
times more engaged in mobile banking and mobile commerce than
Thailand, Indonesia, and the Philippines
3.4 Insights suggest that mobile businesses are a high growth
target market for AdSense
*Source: http://www.nst.com.my/life-times/tech/app-loving-malaysians-1.375300
**http://www.malaysianwireless.com/2013/09/ericsson-malaysia-mobility-report/

17. Project AdSenseRevenue
increase potential to publishers
http://openapplications.blogspot.sg/2013/11/financial-model-for-adsense.html

18. AdSensevsAdWords
• Google AdWords is for business owners mainly to
create advertisements to appear
onsearch, publishers and partner networks.
Advertisers using Google AdWords pay Google to
increase traffic and conversions on their sites.
• Google AdSense on the other hand is a
monetization tool and is free for content providers
and publishers that have already generated
significant traffic and want to monetize that traffic.

19. AdSensevsDoubleClick
• DoubleClick is an ad server and ad-network
similar to AdSense
• DoubleClickenables publishers to integrate
third-party ad networks and direct advertisers
on the analytics platform, along side Google
Display network, to optimize CTR and
maximize revenue. It enables real-time
competition with Google AdSense and direct
advertisers on publishers’ sites.

20. AdSense Alternatives
•
•
•
•
http://atlassolutions.com/home - by Facebook
Yahoo ad network
Microsoft ad network
http://www.adzerk.com/ - currently used by
Reddit
• Open X
• Adtech – by AOL
• InMobi (for mobile)

21. As an OPG Account Manager
Daily tasks would include
- regular communication with current clients, ensuring
that their Scorecard on analytics platform are healthy
- make recommendations to optimize revenue
generated through AdSense and assist technical
implementations and testing
- grow AdSense publishers’ accounts through deriving
market insights, strategic partnerships and client
outreach

22. About Google
Google is a corporation specializing in
Internet-related services and products.
Products and services include search,
cloud-computing, online marketing
technologies and software.
Incorporated by Larry (current CEO) and
Sergey in 1998, Google.com is the leading
search-engine network, with a market
share of 70% globally.

23. Prepared by Izati Ngaliman, thank you 
sg.linkedin.com/pub/izati-ngaliman/13/341/497