Group 17's pre-production questionnaire.

1. PRE-PRODUCTION
AUDIENCE RESEARCH
By Jamie Sykes, Daniel Robb & William Haines
(Group 17)

2. QUESTIONNAIRE
 In order to evaluate the target audience of our film, we created a short
questionnaire with questions related to the film and the industry as a
whole.
 Through this research we were able to determine what types of film
audiences prefer and are able to correlate this with specific age
demographics.
 We also opened up the questionnaire for comments on our proposed
storyline.

3. WHAT IS YOUR AGE?
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12 to 14 15 to 17 18 to 21 21 to 49 50+
Age
Age
 It is clear from our research our main age demographic is between 15 and 17
years old. This suggests our film should feature a certificate of 15 to make it
widely available.

4. 0
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Employed Full time Employed Part time Unemployed Unemployed Student
Occupation Status
Occupation Status
WHAT IS YOUR OCCUPATION?
 From our research the vast majority of our interviewees are in part time
employment or are a full time student with no income source.

5. 0
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Male Female
Gender
Gender
WHAT IS YOUR GENDER?
 Our research shows 60% of interviewees identified as Female. This indicates that
our film should have high appeal to a Female demographic.

6. 0
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Action Adventure Science Fiction Horror Comedy Crime Thriller
Genre
Genre
WHAT GENRES OF FILM DO YOU
PREFER?
 We allowed interviewees to choose multiple genres. 25.3% of interviewees
specified their favourite genre of film to be Science Fiction and comedy,
however we intend on making an action/crime/thriller film and those genres
scored 5 altogether meaning they make up 29.4% of votes.

7. 0
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Cinema Release DVD Online Streaming Illegal Sources
Source
Source
 We allowed interviewees to choose multiple genres. 25.3% of interviewees
specified their favourite genre of film to be Science Fiction and comedy,
however we intend on making an action/crime/thriller film and those genres
scored 5 altogether meaning they make up 29.4% of votes.
HOW DO YOU PREFER TO CONSUME
FILMS?

8. 0
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Yes No Somewhat
Do you understand the storyline of the film?
Do you understand the storyline of the film?
DO YOU UNDERSTAND THE STORYLINE
OF THE FILM?
 All our interviewees said they understood the story however one stated that
they found it, “very complicated”, this is something we will address.

9. WHAT TYPE OF LOCATION/ENVIRONMENT
WOULD YOU EXPECT IN THIS FILM?
 This question was completely left open to suggestions from our interviewees.
 The feedback we received on filming locations for the film was varied however,
the general consensus was that a city would be fitting. Other ideas included;
Urban Asia, the suburbs, warehouses and alley ways.
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City Urban Asia Suburbs Warehouse Alleys
Location
Location

10. 0
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R&B Soul Hip-Hop Pop Rock Electronic/House Other
Music Genre
Music Genre
WHAT GENRE OF MUSIC WOULD YOU
EXPECT TO ACCOMPANY THIS FILM?
 There was a strong opinion that R&B/Hip-Hop would be the best choices for
music in our film. Interviewees once again had the option to make multiple
selections.