The key to what I strive to accomplish as a Digital Marketer.

1. PERSONAL BRAND EXPLORATION
Jaleesa Robinson
Project & Portfolio I: Week 3
December 15, 2019

2. Born and raised in Kansas City, MO, Jaleesa Robinson has always
had a drive far greater than her surroundings. As she works
through her studies in Digital Marketing Degree plan at the
esteemed Full Sail University, Jaleesa continues to perfect her
craft daily. Starting her early marketing journey as the President
of the High School DECA program, the seed of creative marketing
has always been apparent. Further blossoming during her six-
year tenure as an Active Duty Hospital Corpsman, Jaleesa was a
key player in many outreach groups that organized, promoted,
and hosted various events on base. Upon Honorable Discharge
from the Navy, it was only natural Mrs. Robinson would dare to
endeavor into the entrepreneurial depths. From video content
filming and editing, to starting her first official business with a
life-long friend, Jaleesa has no shortage of experiences to help
propel her to the next level of her marketing passions. Upon
graduation 2021, Jaleesa Robinson will be a fine addition to any
company seeking to strengthen their brand!
IDENTITY

3. PROFESSION
Marketing Manager: Plan, direct, or coordinate marketing policies
and programs, such as determining the demand for products and
services offered by a firm and its competitors, and identify potential
customers. Develop pricing strategies with the goal of maximizing the
firm's profits or share of the market while ensuring the firm's customers
are satisfied. Oversee product development or monitor trends that
indicate the need for new products and services.
Title Variations: Account Supervisor, Brand Manager & Business
Development Director
I would utilize the Creator & Magician Archetype in this field with great
success. The primary role of Marketing Manager, appears to require a great
deal of customer interaction and adaption to new challenges.
Digital Marketing for Small Businesses and Personal Brands

4. • DEMOGRAPHICS: 60%
Female, 20-35 years old,
Predominately Minorities, Single,
Entrepreneur, Located in South
West United States.
• PSYCHOGRAPHICS: Enjoys
risky outdoor activities, spends
free time exploring new ventures,
adheres to a “free-spirited” lifestyle
and opinions, loves to exercise.
• IDEAL AUDIENCE MEMBERS:
Jessica Herrera-Sinks, HR
Manager (PBR), Krystle Beavis,
Marketing Manager (PBR), Kacy
Burke, Senior Marketing Manager
(PBR)
Small Business Owners
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Achieve Marketing Internship.
• Cultivate initial client base to grow market coaching
services.
‣ Connect with, and actively post in various local
forums for new business owners, before February
2020.
Mid Term: (2025)
• Manage multiple client accounts, exclusively as a Full
Time Entrepreneur.
‣ Provide website creation and management for
multiple companies, adding (at minimum) one new
client each month.
Long Term: (2040)
• Establish a Marketing Firm that services the Austin, Tx
area.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Photo Shop 50%
Time Management 70%
Public Speaking 80%
SOFTHARD
SEO 20%
WordPress CMS 40%
SEO 40%
Strategy 60%
SOFTHARD

7. I dedicate my time, efforts, and knowledge,
to ensure effective and competitive branding
For every client seeking quality
improvement.
PROMISE

8. CREDENTIALS
Work Experience:
• 8 years Medical Lab Technologist
• 6 years as a Active Duty Navy Corpsman
• 2 years in social media marketing for an online
hair accessory company
• 2 years business owner
Education:
• Associates of Science, A.S., George Washington
University (2015)
• Digital Marketing, B.S., Full Sail University (Exp. 2021)
Awards:
• Navy Achievement Medal, U.S. Navy
• Navy Good Conduct Medal, U.S. Navy

9. COMPETITION
Vinny Mwano
Industry Experience:
• 9 yrs Digital Marketer & Filmmaker
• 6 yrs Operational Manager
Education:
• Studied at University of New Hampshire & Lynchburg
College
Leadership Experience:
• Youth With a Mission; over 2000 Voluntered hours
Skills and Proficiencies:
• Public Speaking - 58 endorsements
• Social Media - 71 endorsements
• Marketing - 43 endorsements
Fullie Salen
Overall Online Presence:
• 500+ Connections, polished Head Shot
Industry Experience:
• 2 year social media marketing for online
hair accessories company.
• 3 years as content creator and editor -
photos / videos
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• U.S. Navy Corpsman, multiple leadership roles
• Chapter Advocate for Coalition of Sailors Against
Destructive Decisions, U.S. Navy
• Laboratory Manager, St. Luke’s Health System
• Lead Trainer, St. Luke’s Health System
Skills and Proficiencies:
• Leadership - 3 Endorsements
• Critical Thinking - 3 Endorsements
Overall Online Presence:
• 100+ connections

10. COMPETITION
Neha Saini
Industry Experience:
• 12 years in full-funnel marketing and
business management.
Education:
• MBA, Strategic Marketing and Analytics- Cornell
Johnson Graduate School of Business
Noteworthy Experience:
• Head of Marketing - International Markets
• Director, Customer Marketing Strategy, Go Daddy
Skills and Proficiencies:
• Marketing
• Strategy
• Client Services
Jaleesa Robinson
Overall Online Presence:
• 500+ connections, polished headshot, detailed profile
summaries,URL not yet customized
Industry Experience:
• 2 year social media marketing for online
hair accessories company.
• 3 years as content creator and editor -
photos / videos
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• U.S. Navy Corpsman, multiple leadership roles
• Chapter Advocate for Coalition of Sailors Against
Destructive Decisions, U.S. Navy
• Laboratory Manager, St. Luke’s Health System
• Lead Trainer, St. Luke’s Health System
Skills and Proficiencies:
• Leadership - 3 Endorsements
• Critical Thinking - 3 Endorsements
Overall Online Presence:
• 100+ connections

11. BRAND POSITION
Bridging the gap of creativity and effective marketing, I
use my passion for the art of digital content creation to
promote strong branding for small businesses in the
digital marketplace.
JALEESA R. ROBINSON

12. NETWORKING & MARKETING
Industry Events & Organizations
• 2018 Kansas City Natural Hair Expo (Vendor)
‣ August 19 - 21 | Kansas City, MO
• 2019 Natural Hair Expo (Vendor)
‣ July 19 - 21 | Las Vegas, NV
• American Marketing Association (AMA)
‣ Collegiate Membership | Austin Chapter
• 2017 Global Entrepreneurship Week
‣ November 18-22 2017 | Kansas City, MO
Digital Marketing
• Primary Content: established client contract with two small
businesses. Conducted initial start-up and design of website and
curated content to boost brand recognition.
• Primary Tools: FB and Instagram - promote businesses through
30 sec. promo videos; Adobe PS - editing quality visuals for
content campaigns; iMovie - editing video content for YouTube
clients.
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase current projects and various tips for brand
improvement.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs
of experience in marketing industry
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2021
Technical Skills
• SEO
• Word Press
• Microsoft Excel
Soft Skills
• Professional Writing
• Public Speaking

14. Jaleesa Robinson
Every entrepreneur deserves a fair chance to be
successful. Why settle for less? With me, every
client is given a custom and quality experience, regardless of their budget!
The goal is to equip new business owners, with the knowledge and tools, to
compete in today’s digital market. Together, we can create the brand you
desire for your business. Let’s grow together!
“

15. REFERENCES
https://www.linkedin.com/in/nehasaini3/
Summary Report for: 11-2021.00 - Marketing Managers. (n.d.).
Retrieved November 17, 2019, from https://www.onetonline.org/
link/summary/11-2021.00.
Summary Report for: 15-1199.10 - Search Marketing Strategists.
(n.d.). Retrieved November 17, 2019, from https://
www.onetonline.org/link/summary/15-1199.10.
Summary Report for: 11-2011.00 - Advertising and Promotions
Managers. (n.d.). Retrieved November 17, 2019, from https://
www.onetonline.org/link/summary/11-2011.00.
Director of Product Marketing - Websites and Marketing at
GoDaddy. (n.d.). Retrieved November 17, 2019, from https://
careers.godaddy.com/job/austin/director-of-product-marketing-
websites-and-marketing/18045/13244188?
utm_campaign=google_jobs_apply&utm_source=google_jobs_a
pply&utm_medium=organic.