1. Connecting Businesses
and Audiences

2. 2
NJ Advance Media: What we do
It all starts with you.
We empower our organization at all levels to help your business
succeed.
We provide solutions that align with your
objectives.
NJ Advance Media offers leading edge marketing solutions and
provides actionable insights to connect with audiences at the right
time, the right place and with the right message.

3. How we do it
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4. • Global brands
• World-class reputation
• Nationwide presence
• Best in-class digital
marketing solutions
• 12 local news and
information websites
ranking #1 in their
markets, including
NJ.com*
• Newspapers in
25+ cities
• Premier magazines
4
NJ Advance Media is part of Advance Publications
Source: Nielsen Scarborough Report 2014 Release 2

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NJ Advance Media represents…
• Powerful local multimedia
channels – 15 brands
• Highly engaged local
audiences
• Comprehensive
consultative services to
businesses of all sizes
Experts certified by
Google, Yahoo! and Bing
Authorized Reseller
Microsoft Partner
2014 Partner of the Year Winner
Digital Advertising

6. Print
Mobile/Tablet
SEO/SEM
Content Marketing
Social
Your Target
Audience
70% of consumers say
content marketing makes
them feel closer to the
sponsoring company1
Video
75 % of all internet users watch
digital video with advertising.
Message recall for online video is
40%—double that of TV2
73% of online adults use
social networking sites3
Local newspaper
advertising has the
highest ad engagement
index among all measured
mediums at 19% more
than average4
Audience Targeting
Target detailed audience profiles
including interests, shopping intent,
demographic, geographic and
lifestyle data
With 19.6 billion online
searches per month,
93% of business
website traffic comes
from search5
Smartphone penetration
has reached 65.2% of
the US mobile subscriber
market6
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Integrated programs are customized to deliver your message to your best audience at the right time, in the right place
Integrated solutions that set us apart
Sources: 1 Content Marketing Institute 2013; 2 IAB/Nielsen 2012; 3 Pew Research September 2013; 4 2013 Nielsen National
Cross-Media Engagement Study; 5 comScore January 2014 and Forrester Research; 6 comScore, 3-month average ending in
December (Q4)

7. Local Newspapers
• Readers are 19% more likely to engage
with advertising within the medium
compared to media overall
• 35% of respondents say advertising in
local newspapers influence purchase
intent. This ranks higher than other
mediums
Direct Mail
• 67% of recipients feel direct mail is more
personal than the Internet
• 46% of recipients read/looked at their
direct mail and 23% visited the sender’s
store location
Trends in Print
Source: http://dmdatabases.com/resources/direct-mail-vs-email-marketing
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8. 2015 Digital Marketing Trends
• In 2013, time spent with digital media among
US adults surpassed time spent with TV by
over 1 and a half hours for the first time —
with mobile driving the shift
• Average time spent with digital media
(phone + tablet): 5 hours 46 minutes
• In 2014, US adults spent 23% more time with
mobile on an average day than in 2013
• In 2015, Mobile will represent 70% of total US
search audience
• 4 in 10 Social Media users have purchased
an item online or in-store after sharing or
favoriting on Twitter, Facebook or Pinterest
Source: E-marketer, Vision Critical 2013
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9. Smartphone owners use their phone to navigate
numerous important life events
Mobile Usage
is on the Rise
64%
of American
adults are
smartphone
owners,
up 35%
from 2011
68%
of smartphone
owners use
their phone to
follow breaking
news events
and 33% say
they do this
frequently
94% search for location
information
62% look up information
about health condition
57% conduct online
banking
44% look up real estate
listings or other info about
a place to live
43% look up information
about a job
Source: Pew Research Center U.S. Smartphone Use in 2015, Google The Mobile Playbook
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Smartphone owners use their phone to navigate
numerous important life events
Mobile Usage
is on the Rise

10. Source: Google/Nielsen’s Mobile Search Moments report
73% of mobile searches were found to lead to additional actions and conversions.
Mobile
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11. Local Search on Mobile Devices Drive Purchase
Last Local Search Resulted in Purchase
Source: “Trends Shaping Local Search in 2014” comScore custom research - 15miles/Neustar Localeze Local Search Usage Study.
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New Jersey: A prime market for business
Sources: Nielsen 2015, U.S. Census
Average Household Income: $96,914
% of Households with
Income $100,000+: 35%
Consumer Expenditures
Per Household: $64,231
Effective Buying Income
(EBI) Per Household $76,375
NJ Counties Ranked Among
Top 20 Wealthiest in U.S.
U.S.
Rank County Avg. HH Income
Hunterdon $139,202
Somerset $127,813
Morris $126,236
US Rank
3rd
6th
2nd
4th
6
15
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13. NJ.com reaches a desirable audience
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Source: comScore Plan Metrix, January 2015
51%
58%
61%
42%
40%
46%54%
26%56%
58% 62% 45%

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Combining print and digital for powerful reach of the New Jersey region
Sources: Digital: comScore Key Measures & Key Measures Local Market, 6 month average unique visitors (June-November 2014),
NY/Philadelphia DMAs; Desktop/Mobile: ratio calculated based on national NJ.com comScore data; Print: Scarborough 2014 Release 2, New
York/Philadelphia Local Market Mix study, 30-day unduplicated reach (Note: Cranford Chronicle, Hunterdon Observer and Warren Reporter are
not measured in Scarborough); Other: Unduplicated digital plus print calculated based on Scarborough reported print/digital duplication applied to
comScore reported digital reach

15. NJ.com’s growth far outpaces total Internet audience and News
and Information sites over the past two years
15Source: comScore Media Metrix, March 2013-2015
69%
Growth
in unique
visitors

16. Audience Targeting
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Demographic target users based on age,
household income, family size etc.
Geo-target audience
Contextually target audience in direct
correlation to the content of the web page
the user is viewing
Behaviorally target audience based on the
types of websites they have visited.
Re-Message candidates based on their
exposure to or interaction with your advertising
or website -- remain engaged
Device target users based on the device they
use
We find your best audience across
networks, platform and devices.

17. NJ.com collects rich first party data to precisely target your audience
Collecting data from 5+ Million Monthly Unique Visitors* in the New Jersey Market
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Search
Ad
interaction:
view, click
Content
Interest
Social
influencers
Source: NJ.com unique visitors: comScore 6 mo average (June-Nov 2014), 2014 Release 2, Nielsen Scarborough, New York &
Philadelphia Mix Study. NJ.com audience demographics: 2014, Release 2 Nielsen Scarborough Report. New York & Philadelphia mix
study, Base = New Jersey, NJ.com past 7 days.
NJ.com Audience Index to NJ
Market
HH Income $100,000 or more 159
HH Income $250,000 or more 152
College Grads/Post College 151
Gambling/casino trip planned, next 12 months 138
Attend Professional Sports Event past year 135
Used Wireless Phone to access the internet 134
Parent of Child under 18 133
Employed 129
Adults 18 - 49 127
HH Owns Investments of $100,000 or more 127
Plan to buy Auto: New, Used or Leased 124
Took a Trip in the past 12 months 119
Drank Liquor past 30 days 116
Took a Foreign Trip past 3 years 116
Drank Beer past 30 days 110
Buys Locally Grown/Organic Food 108
Homeowner 106
HH Owns 3+ Autos 106
Visited a Restaurant past 30 days 104
Comment

18. We combine rich first party data from our affiliated web properties, 2nd party
data from the Conde Nast family of digital publications plus third party data
including purchase intent and behaviors to deliver a custom targetable
audience of your best prospects.
Pinpointing your best prospects is our specialty
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more than
60m
monthly unique visitors
more than
550m
monthly page views
we own
87.6m
1st party cookies
we control
3.7b
2nd & 3rd party cookies *
* Plus other networks

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We will extend the
reach of your
campaign to a
qualified audience
through network
agnostic audience
targeting techniques.
Applying our data-driven approach across the web
Sample networks
Sample websites

20. • Our solutions are rooted in your objectives.
• Consumer media consumption habits are changing. Marketers are reacting
by investing where their audiences are and where engagement is maximized.
• NJ Advance Media has the scale and experience to offer you leading edge
marketing solutions.
• On behalf of the local media we represent, we provide reach of more than 6.3
million adults in New Jersey – more than any other local print/digital
combination media company.
• NJ Advance Media’s approach to your business integrates multiple solutions to
help you pinpoint your best audience, delivering the right message at the right
time and place.
In Summary
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21. Committed To You
As your marketing partner at NJ Advance Media, I am committed to providing you with
effective, creative programs that will exceed your expectations.
I will accomplish this by executing your programs in a timely manner, and consistently
evaluating their performance against the goals identified in the campaign.
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