30. When Members Use Mobile
There are 2 main situations in which people turn to mobile...
Idle Time Urgent Tasks
‣ Catch up on News ‣ Find a business
‣ Look for things to do ‣ Look up contact
information
‣ Take and share pictures
Mobile
31. How Members Will Use It
Think about what people want and expect, not just what
information you want to include
Mobile
32. Question: What should we do this
weekend?
Solution: Calendars of cultural events
Lectures and concerts
Jewish programs
Adult, youth, and family
activities
Purchase tickets
through the app
Mobile
33. Question: Are there any group
exercise classes today?
Solution: Fitness schedules
Class listings with
instructors and
descriptions
Pool, gym, and other
facilities hours and
information
Mobile
34. Question: How do I make a
service appointment?
Solution: Listings of important resources
Personal Training
Childcare
Massage
Mobile Youth & Family
35. Question: How can I interact with
other members and the JCC?
Solution: Interactive features and social media
Twitter/Facebook
Photo and video
sharing
Feedback
Mobile
36. How to Make It Great
So you know you should have a mobile strategy, but how do you
execute?
Mobile
37. Make Sure it Works Well on All
Devices
9%
14% Together, iOS and Android
46% account for 80% of mobile
devices! Catering to them gives
30% you the best chance for high
adoption rates.
Android iPhone
Blackberry Other
Mobile
38. Establish a Workflow for Updates
Wrong information is worse than no information
Start with the essentials
Have a detailed, realistic plan for how
content is kept relevant
Enable users to easily give you feedback
and pay attention to the results
Mobile
53. • Show videos or motion
• Keep message simple
• Make sure staff in Knowledgeable about content
• Re-purpose content from other networks
• Make them social!
• Possible revenue generator
Best Practices for Screens in the JCC